Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Country specific domains pointing to a .com site
-
Hello,
I am new to seo so please be easy if this happens to be a "silly" question. My company has a .com site. We are expanding into global markets, focusing on specific countries right now.
General question: Would I be penalized for duplicate content if I purchased country-specific domains and pointed them to the .com site?
Thanks,
Jim
-
I work with a few multi-national enterprise level sites. For a site to gain good visibility in non-US countries, it is critical that the content on those sites be in the target language.
You don't need to necessarily own a country-coded Top Level Domain like a website.fr, either. Plenty of companies do great using .com/fr. If that is the route you take, make sure you translate as much content as possible into the languages that represent the countries you are targeting.
If you create country specific sub-directories and just use your English content you will lose some control over what Google will display in search results. The canonical tag can help, but it's best to create in-language content.
Feel free to reach out to me if you need help!
-
Thanks again!
-
The idea is search engines need to clearly understand which country your content is targeting. Using a ccTLD such as .fr is a very strong indicator of your target country. Some other indicators:
-
use the meta language tag in the header of your pages
-
ensure your monetary units and measurement units are consistent with the target country
-
ensure the language dialect is consistent with your target country. For example, US English is not the same as UK English.
-
Other references to culture and businesses can be considered.
-
-
Ryan,
One quick question. You mentioned, "assuming it was properly set up". Can you point me down a road where I can glean some info re: proper setup?
Thanks,
Jim -
Thanks Ryan!
-
Hi Jim.
Duplicate content refers to the content itself being made available on multiple URLs. You can duplicate content internally or externally.
Would I be penalized for duplicate content if I purchased country-specific domains and pointed them to the .com site?
No. Let's assume you own www.mysite.com and also own www.mysite.fr. If you use a 301 redirect to point the french URL to your main site, there would be no penalty as all the content is still only on one site.
Another note is translated content is not considered as duplicate content.
A final note is country-specific sites can duplicate your .com site without it being considered duplicate content. If you have a .fr site it could be an exact duplicate of your .com site but the .fr site, assuming it was properly set up, would rank well in Google.fr whereas the .com site would rank well in Google.com or whichever country was the focus of the .com site.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can you target the same site with multiple country HREFlang entries?
Hi, I have a question regarding the country targeting aspect of HREFLANG. Can the same site be targeted with multiple country HREFlang entries? Example: A global company has an English South African site (geotargeted in webmaster tools to South Africa), with a hreflang entry targeted to "en-za", to signify English language and South Africa as the country. Could you add entries to the same site to target other English speaking South African countries? Entries would look something like this: (cd = Congo, a completely random example) etc... Since you can only geo-target a site to one country in WMT would this be a viable option? Thanks in advance for any help! Vince
International SEO | | SimonByrneIFS0 -
How To Rank A UK Website On Google.com (US)
Hi, I've done some research on this but couldn't find any definitive answer I can trust! We have a client who resides in the UK. They have '.com' domain, hosted on a UK server, using UK spelling. Their business objective for this year is to expand in the USA, including the opening of a warehouse over there. They are wanting us to rank their website on both Google.co.uk and Google.com (North America); besides changing the geolocation settings in GWT's, and building links from .com websites is there anything else we can do to increase their visibility on Google.com? Many thanks in advance, appreciated!
International SEO | | Webpresence
Lee.0 -
.com versus local domains
Hi all, One of my clients has local domain websites in various parts of the world (co.uk etc. etc.) and there has always been a discussion about where a move from local domain (the current set-up) to a targeted .com domain (i.e. .com/uk) would benefit from a SEO perspective. The main reasoning (seo-wise) that keeps coming up is that there'd only be one domain to link to which would help with link juice being passed around. Any thoughts as whether this would actually be the case or if this possible benefit would be outweighed by other cons? Recent moves (local to .com) from a few websites (the Guardian newspaper in the UK being the most recent one off the top of my head) has made me start thinking about it again! Diana
International SEO | | Diana.varbanescu0 -
Redirect the main site to keyword-rich subfolder / specific page for SEO
Hi, I have two questions. Question 1: is it worthwhile to redirect the main site to keyword-rich subfolder / specific page for SEO? For example, my company's webpage is www.example.com. Would it make sense to redirect (301) the main site to address www.example.com/service-one-in-certain-city ? I am asking this as I have learned that it is important for SEO to have keywords in the URL, and I was thinking that we could do this and include the most important keywords to the subfolder / specific URL. What are the pros and cons of this? Should I create folders or pages just the sake of keywords? Question 2: Most companies have their main URL shown as www.example.com when you access their domain. However, some multi-language sites show e.g. www.example.com/en or www.example.com/en/main when you type the domain to your web browser to access the site. I understand that this is a common practice to use subdomains or folders to separate different language versions. My question is regarding subfolders. Is it better to have only the subfolder shown (www.example.com/en) or should I also include the specific page's URL after the subfolder with keywords (www.example.com/en/main or www.example.com/en/service-one-in-certain-city)? I don't really understand why some companies show only the subfolder of a specific language page and some the page's URL after the subfolder. Thanks in advance, Sam
International SEO | | Awaraman1 -
Is .in domain affecting international traffic inflow to my site?
My holiday website http://seekandhide.in/ was completed and went live in Feb 2012. Last month I got 83% traffic from India and 3-5% each from USA and UK. The rest is a mixed bag from other countries. This is largely the trend since the last 3-4 months. I want to attract more organic traffic from UK and rest of Europe. My SEO consultant says that with a .in domain that will be difficult. My website currently features unique holiday properties in India that typically attract European tourists so I don't think it is a product issue. But both website visits and sales enquiries remain primarily Indian even though total number of visitors have increased gradually over the last 6 months.. My queries are 1. Is it only the .in domain that's affecting inflow of international traffic? 2. Is there anything that I can do to offset it? 3. I own seekandhide.co.uk too. Is there something I can do with that site without building a whole different website there? If I shift completely to .co.uk, I will have the same issue of being geographically limited and end up losing Indian traffic. 4. Is there something else that is not ok on the site that I am missing? 5. Advice that I get from a lot of consultants is to buy seekandhideindia.com but I plan to add international properties in a couple of years so that name would limit my appeal. Thanks in advance! Sudha
International SEO | | Sudha_Mathew0 -
How to rank in Google for a specific country?
Hi, I've a relative good ranking for a specific keyword in google.com (english queries (hl=en)), but searching for the same keyword in google.com.br (Brazilian Portuguese (hl=pt-BR)), my rank for that keyword is far worst. The question is: I need to do something specific to rank in google.com.br (hl=pt-BR)? I'm doing the regular link building. Creating some blogs, blogging for 10 days before droping my links, and creating link wheels the same way. The blogs I create to make links are written in Brazilian Portuguese, also, the blog that I'm trying to rank higher, is also written in Brazilian Portuguese. Sorry for the english, it's not my native language. Thanks
International SEO | | izaiasalmeida0 -
What countries does Google crawl from? Is it only US or do they crawl from Europe and Asia, etc.?
Where does Google crawl the web from? Is it in the US only, or do they do it from a European base too? The reason for asking is for GeoIP redirection. For example, if a website is using GeoIP redirection to redirect all US traffic to a .com site and all EU traffic to a .co.uk site, will Google ever see the .co.uk site?
International SEO | | Envoke-Marketing2 -
Australia specific SEO tips?
For those who are conducting SEO here in Australia: A lot of the info I read, and there is a lot, is generally from the States or UK it seems. Are there any things in particular I should look out for when doing SEO in Australia? Are there any SEO tips that are particular to Australia only? What directories are a must in Australia?
International SEO | | iSenseWebSolutions0