• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. Digital Marketing
        3. Social Media
        4. Twitter Username: Keyword or Company Name?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Twitter Username: Keyword or Company Name?

        Social Media
        7
        9
        3050
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • seomasterbrasil
          seomasterbrasil last edited by

          Hello everybody!

          I'm in doubt with which one is the best:

          To have a Twitter profile name with:

          1)the company's name.
          Of course it's good for branding, but it's a B2B, industrial market.

          2)a relevant keyword.
          Will it bring traffic, considering that is a B2B, that works different.

          The question is: does Google gives relevance to username with keyword in it? If yes, have it a great value, or should I use the company name?

          Thanks!  =]

          1 Reply Last reply Reply Quote 0
          • MashBonigala
            MashBonigala @KeriMorgret last edited by

            Ah! Keri... a very important point... yes, better to secure your brand name as a handle on social channels...absolutely!

            1 Reply Last reply Reply Quote 0
            • KeriMorgret
              KeriMorgret @MashBonigala last edited by

              Agree on the looking spammy.

              I would get the company name in any case so that someone else doesn't get the name and make you settle for a lesser name / have them tweet out stuff that's against your brand.

              MashBonigala 1 Reply Last reply Reply Quote 1
              • MashBonigala
                MashBonigala last edited by

                Actually my experience has shown that keywords in the handle actually look spammy and most people tend to not take that account seriously.. Infact I myself had deleted a lot of follows who either had a keyword in their handle or a graphic of some sort. I cleaned my follow list to ensure I was getting tweets from people and not automated systems. I am probably digressing here... sorry....

                KeriMorgret 1 Reply Last reply Reply Quote 2
                • gfiorelli1
                  gfiorelli1 @malachiii last edited by

                  I agree but just in one case:

                  you are not a brand and want to transform in a brand. For instance, SeattleSEO is a exact keyword... and you have the site called SeattleSEO and your "brand" is SeattleSEO. In order to transform SeattleSEO from a simple exact matching keyword to an entity, then the consistence of its use everywhere (social profiles, handles in blogs, forum...) will help.

                  But for pure SEO purposes... I don't think it really matters

                  1 Reply Last reply Reply Quote 0
                  • JaspalX
                    JaspalX last edited by

                    In answer to 'will it bring traffic' I'm not so sure...not done any testing, but (as far as I can recall) I've never seen twitter results in serps where the twitter handle corresponds to the keyword I'm searching for.

                    All things being equal, I'd be inclined to go for brand name, social media is about engagement and people like to know who they're talking to.

                    Having said that, if you can get a nice keyword name that doesn't feel 'forced' then that would be good. For example, in the pr industry there's @ThePRCoach which is nice and doesn't feel like someone is squeezing a keyword unnaturally into the name (as it happens his site is called ThePRCoach too, but hopefully you get my meaning!)

                    1 Reply Last reply Reply Quote 1
                    • malachiii
                      malachiii @AnthonyMangia last edited by

                      if you can get both twitter accounts, why not take them both and sit on the keyword twitter. It may be valuable in the future for industry leadership, etc.  But for marketing and branding definitely go with your company name

                      gfiorelli1 1 Reply Last reply Reply Quote 0
                      • AnthonyMangia
                        AnthonyMangia last edited by

                        I agree with Gianluca.  I think having a keyword-rich Twitter handle has extremely limited value, whereas conversely, a Twitter handle with your brand can have a ton of upside.

                        malachiii 1 Reply Last reply Reply Quote 2
                        • gfiorelli1
                          gfiorelli1 last edited by

                          Don't take me as good example (I'm not).... in fact I use none of above (gfiorelli1)... but you know, when you have a nick attached to you since the BBS era.

                          Seriously talking... brand name is always better for the twitter handle of a company. For the "professional" twitter handle of an employer of the company, the best is Name-Brand.

                          1 Reply Last reply Reply Quote 4
                          • 1 / 1
                          • First post
                            Last post

                          Browse Questions

                          Explore more categories

                          • Moz Tools

                            Chat with the community about the Moz tools.

                          • SEO Tactics

                            Discuss the SEO process with fellow marketers

                          • Community

                            Discuss industry events, jobs, and news!

                          • Digital Marketing

                            Chat about tactics outside of SEO

                          • Research & Trends

                            Dive into research and trends in the search industry.

                          • Support

                            Connect on product support and feature requests.

                          • See all categories

                          Related Questions

                          • varunrupal

                            How to see who shared my link on twitter

                            I post many blog posts on twitter, but How to see who shared my link on twitter? What I need to search to find out this?

                            Social Media | | varunrupal
                            0
                          • PeaSoupDigital

                            Company FB Page Automatically Friend-Requesting Admins' Contacts

                            Hola, So today we added 3 or 4 admins to our company FB page. Our company FB consists of a 'profile' and that 'profile' has create a FB 'page' for the business. All of a sudden, the profile (not the company 'page') started to get a new friends. We thought this was weird as we weren't using this for promotion, we were using the company FB page. Anyway, when we dug a little deeper, we found the profile had automatically sent friend requests to all of the admins' contacts (around 2,000 people!). When we checked the friend request page, we realised we can't cancel all the requests, they have to be done individually! Why would FB do this? It might not be so bad if it was actually inviting the admins' contacts to 'like' the business page, but it's just adding them to the main profile's friend list. The only solution we can find is to deactivate/delete the profile and keep the company page with all the admin attached. Any ideas on this one? It's very weird and now it just looks like our fleldgling business is spamming people! Cheers, Lewis

                            Social Media | | PeaSoupDigital
                            0
                          • DougHoltOnline

                            Facebook Pages - Best to have one page or multiple pages when a company has multiple locations?

                            I'm working with a business that has multiple locations (13) in several different states. Is it best practice to have one central FB page for the company and/or separate location pages? It's for a self storage company that does not have one central phone number, so each location would have separate information listed on the page. They do have a central website with different pages for each location. I'd love to hear the communities thoughts on the best way to handle this.

                            Social Media | | DougHoltOnline
                            0
                          • Dan-Lawrence

                            Twitter lists - Transferring from 1 account to another

                            Hi Does anybody know how to transfer Twitter lists from 1 account to another ? Twitter says this isnt possible but is anyone aware of any software that can do this (or technique) ? Both accounts have the same owner Many Thanks Dan

                            Social Media | | Dan-Lawrence
                            0
                          • brianspatterson

                            Social Media Approaches for a Pest Control Company

                            Hi Everyone, I am working with a pest control company that is looking to branch out into social media.  Their primary goal is to connect with their existing customers to improve retention.  The secondary goal is to potentially pick up new clients. With that said, I wanted to see if you all had some ideas on things that they could tweet/facebook about on a regular basis?  Posting about bugs on a daily basis gets pretty boring. I know Rand has been talking a lot lately about not being so narrow, so maybe we should talk more about general home improvement?  Any thoughts or ideas? Thanks! EDIT: I should clarify that this is a company that has maintenance plans.  You don't call them only when you have a problem. You sign up with them, and they treat your property every 3 months, or whenever you call.  Only about 2% of their customer base is one-off phone calls to fix 1 problem and never come back again. I don't think their existing customer base will have any issues with Liking them on Facebook or following them on Twitter. The initial plan is to incentivize them to do so, but once we get the like/follow, we want to continually be in front of them with interesting content, contests as Jay suggested, etc.

                            Social Media | | brianspatterson
                            2
                          • AdoptionHelp

                            Youtube SEO: Does your channel name / user name matter?

                            My predecessor left me a gift of what is arguably the worst kind of Youtube channel name: Our company's name condensed to an acronym with some additional gibberish that may or may not have meant something to her. In short: Our channel name will never be searched for, will never provide any ranking boost. Now our Youtube success has been very marginal so far: 31 subscribers, 7,300 video views. Given that situation, should I seriously consider scrapping my channel and starting  something new with a keyword targeted channel name? Or does channel name matter so little that I should hold on to my 7300 video views?

                            Social Media | | AdoptionHelp
                            0
                          • esendex

                            Multiple twitter accounts for Different countries...

                            Ok, so we currently operate in the UK, Australia, Ireland, Spain and France. Currently we have a different twitter accounts for each Country. This can be difficult to manage as we are going it all from the UK. I can understand that having separate accounts for foreign language countries is perhaps suitable (we have foreign staff tweeting in their native tongue), but my question is this: Is it worth just tweeting all English speaking activity from one account. I mean at the end of the day we are one company, and also our activity in other countries won't effect our followers, in fact wouldn't it just make them realise we are a global brand? What are the advantages and disadvantages of gradually deleting the other accounts and tweeting all English stuff from the one account? Cheers,

                            Social Media | | esendex
                            0
                          • kchandler

                            Buying Twitter/Facebook Followers

                            So i have a client that sends me a link once a week about buying followers for social media profiles. Each time i tell him if it seems to good to be true... then its too good to be true! What are your guys thoughts, experiences, feelings? Here are a few examples: http://www.targetedtraffic.int.tc http://www.fbfandamonium.com

                            Social Media | | kchandler
                            0

                          Get started with Moz Pro!

                          Unlock the power of advanced SEO tools and data-driven insights.

                          Start my free trial
                          Products
                          • Moz Pro
                          • Moz Local
                          • Moz API
                          • Moz Data
                          • STAT
                          • Product Updates
                          Moz Solutions
                          • SMB Solutions
                          • Agency Solutions
                          • Enterprise Solutions
                          • Digital Marketers
                          Free SEO Tools
                          • Domain Authority Checker
                          • Link Explorer
                          • Keyword Explorer
                          • Competitive Research
                          • Brand Authority Checker
                          • Local Citation Checker
                          • MozBar Extension
                          • MozCast
                          Resources
                          • Blog
                          • SEO Learning Center
                          • Help Hub
                          • Beginner's Guide to SEO
                          • How-to Guides
                          • Moz Academy
                          • API Docs
                          About Moz
                          • About
                          • Team
                          • Careers
                          • Contact
                          Why Moz
                          • Case Studies
                          • Testimonials
                          Get Involved
                          • Become an Affiliate
                          • MozCon
                          • Webinars
                          • Practical Marketer Series
                          • MozPod
                          Connect with us

                          Contact the Help team

                          Join our newsletter
                          Moz logo
                          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                          • Accessibility
                          • Terms of Use
                          • Privacy

                          Looks like your connection to Moz was lost, please wait while we try to reconnect.