Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to beat Wikipedia article from the top spot on SERPS?
-
Hi Guys,
One of our clients has a good web site with lots of content that is ranked already on #2 for the top keyword (singular and plural) on Google UK. The keyword itself is a competitive one. The top spot is occupied by a wikipedia article that doesn't have much content in general. Can anyone come up with an advice what strategy we have to apply to outplace that article? Thanks!
-
Thank you guys!
-
Wikipedia can be really really really hard to beat.... did I say really really really really hard to beat?
Just keep working on your site like wikipedia was any other competitor. Build great content that gets liked and tweeted.. .stuff that engages your visitors.
There is no special bullet for killing wikipedia. You simply must overpower them by brute force of a great website.
Good luck.
-
I have seen some results for Wikipedia where you pull your hair out hehe, but the thing is the site is soo high authority and the internal link value it holds.
To be honest I have had experience taking down Wikipedia where you deal with big brand websites and you can highly target the site.
Really do some analysis on the links the wikipedia page has, see what you may be missing if content is not the problem.
Just keep pushing fresh content and social signals too if you can try and implement people to search for your website and drive higher CTR on the serp page.
-
I wouldn't suspect so. Wiki is seen as an incredibly Authoritive site and has many high quality links pointing to it, so it's high rankings are mainly down to the site being so authoritive and huge.
Wiki fulfills many of the factors within the periodic table of SEO ranking factors at http://searchengineland.com/seotable It's a difficult site to beat, though can and is certainly achieved.
Glad you like the suggestions, they will help to get there.
Regards
Simon
-
Thanks Simon, will try those. Do you think that google applies different ranking factors when it comes to Wikipedia in general?
-
Hi Ivaylo
I shall share a few pointers with you here for consideration;
-
Perform an on-page analysis of the website to identify and help resolve any issues that might come up, such as too many on-page links or too many no-followed links pointing in, any issues with titles or descriptions... (The SEOmoz toolset is great at helping with this).
-
Research what valuable links are pointing to the Wiki page and try and get some of the same links pointing to your clients' site (new followed links from different reputable websites will help a lot). Also, identify existing links where the anchor text could be improved.
-
Keep the content fresh, relevant and interesting.
-
Depending on what your clients' site offers, consider if there are any tools/widgets that could be developed to help make the site more useful.
-
Consider building upon the Social aspect, such as engaging with people on Twitter, Forums and Guest Blogging to attract more visitors and more sharing of your content.
Hope that helps,
Regards
Simon
-
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Country Code Top Level Domains & Duplicate Content
Hi looking to launch in a new market, currently we have a .com.au domain which is geo-targeted to Australia. We want to launch in New Zealand which is ends with .co.nz If i duplicate the Australian based site completely on the new .co.nz domain name, would i face duplicate content issues from a SEO standpoint?
Intermediate & Advanced SEO | | jayoliverwright
Even though it's on a completely separate country code. Or is it still advised tosetup hreflang tag across both of the domains? Cheers.0 -
Blog posts not showing in serps for exact match title search
hi- my first client ranks #1 for the exact phrase of each blog post title the 2nd client doesnt rank anywhere when i search for the exact post title 2nd client has robots.txt User-agent: *
Intermediate & Advanced SEO | | Ezpro9
Disallow: /wp-admin/
Disallow: /wp-includes/ so that shouldnt noindex any posts right? his site ranks for many kw's - but oddly none of his blog posts are anywhere to be found - i dont mean for a kw search - i mean for searching for the entire title he doesnt rank anywhere in first 5 pages for any of 6-7 posts i checked any idea what could cause this? thanks0 -
How long does google take to show the results in SERP once the pages are indexed ?
Hi...I am a newbie & trying to optimize the website www.peprismine.com. I have 3 questions - A little background about this : Initially, close to 150 pages were indexed by google. However, we decided to remove close to 100 URLs (as they were quite similar). After the changes, we submitted the NEW sitemap (with close to 50 pages) & google has indexed those URLs in sitemap. 1. My pages were indexed by google few days back. How long does google take to display the URL in SERP once the pages get indexed ? 2. Does google give more preference to websites with more number of pages than those with lesser number of pages to display results in SERP (I have just 50 pages). Does the NUMBER of pages really matter ? 3. Does removal / change of URLs have any negative effect on ranking ? (Many of these URLs were not shown on the 1st page) An answer from SEO experts will be highly appreciated. Thnx !
Intermediate & Advanced SEO | | PepMozBot0 -
What should be done with old news articles?
Hello, We have a portal website that gives information about the industry we work in. This website includes various articles, tips, info, reviews and more about the industry.We also have a news section that was previously indexed in Google news but is not for the past few month.The site was hit by Panda over a year ago and one of the things we have been thinking of doing is removing pages that are irrelavant/do not provide added value to the site.Some of these pages are old news articles posted over 3-4 years ago and that have had hardly any traffic to.All the news articles on the site are under a /archive/ folder sorted by month and year, so for example a url for a news item from April 2010 would be /archive/042010/article-nameMy question is do you think removing such news articles would benefit the site helping it get out of Panda (many other things have been done in the site as well), if not what is the best suggested way to keep these articles on the site in a way which Google indexes them and treats them well.thx
Intermediate & Advanced SEO | | Tit0 -
Why do SERP Results ( Rankings ) differ from country to country ?
Hi, I have been doing seo for this client based in Sri lanka for almost 8 months now. Since we started SEO we had set up geographic target setting to UK through google webmaster tools. At the moment Site is completely ranking higher on google uk & other countries except Sri Lanka . On Google.lk site doesn't even come within 1st 5 pages for keywords which are ranked on1st page in other countries ? What do you think about this ? How does it happen ?
Intermediate & Advanced SEO | | pyxle0 -
Was moving up in SERPS then Got Stuck on Page 2
Hi, I was continuously acquiring quality back-links and my site was moving up in Google SERPS for 3 main keywords. Within a few weeks i was on Page 2 and 3 for these three keywords, but after reaching there I got stuck on these pages and positions despite no change in link building strategy / pattern. I have even increased the number and quality of links that I acquire per day, but I am still stuck at exact same positions. The website is10 months old and related to a software niche. I update this website once a week. For one keyword I am stuck at position 1 of page two (you can well imagine the frustration..!!). My question is that what do I need to do to get out of this "SERP lock"?
Intermediate & Advanced SEO | | RightDirection0 -
Old Redirecting Website Still Showing In SERPs
I have a client, a plumber, who bought another plumbing company (and that company's domain) at one point. This other company was very old and has a lot of name recognition so they created a dedicated page to this other company within their main website, and redirected the other company's old domain to that page. This has worked fine, in that this page on the main site is now #1 when you search for the other old company's name. But for some reason the old domain comes up #2 (despite the fact that it's redirecting). Now, I could understand if the redirect had only been set up recently, but I'm reasonably sure this happened about a year ago. Could it be due to the fact that there are many sites out there still linking to that old domain? Thanks in advance!
Intermediate & Advanced SEO | | VTDesignWorks1
