• ramc-7JcUnB

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Enhance Keyword Discovery with Bulk Analysis
          Moz Pro

          Enhance Keyword Discovery with Bulk Analysis

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Access 20 years of data with flexible pricing
          Moz API

          Access 20 years of data with flexible pricing

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Link Building
        4. URL shortener and backlinks

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        URL shortener and backlinks

        Link Building
        5
        5
        6431
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • SirMax
          SirMax last edited by

          Are there any SEO benefits drawn from creating backlinks with Google url shortener service(especially for the very deep links) or for the do-follow link juice I have to use a complete address?

          1 Reply Last reply Reply Quote 0
          • rafa1984
            rafa1984 last edited by

            so for what i sean short links are use fore social media, for instance i have a kids shoes and cloth store and use facebook to get in contact with coustumers  and use bit.ly for my blog post where I share tips for parents

            1 Reply Last reply Reply Quote 0
            • loopyal
              loopyal @DaveGerecht last edited by

              Thank you David,

              I didn't know that!

              1 Reply Last reply Reply Quote 0
              • DaveGerecht
                DaveGerecht last edited by

                A big drawback for using Google URL Shortener for anything is that it is not private. Simply add '.info' to the end of the goo.gl url and you ahve all the juicy data you need.

                loopyal 1 Reply Last reply Reply Quote 1
                • Vahe.Arabian
                  Vahe.Arabian last edited by

                  It would be better to use the complete address for the following reasons:

                  (1) This can be cited across other websites, which can help your site build more links

                  (2) Depending on the URL shortner service (in this instance Google does), does/doesnot contain a 301 redirect, which means either way you would be loosing some link juice value you would have otherwise received for a page.

                  Hope this helps,

                  Vahe

                  1 Reply Last reply Reply Quote 2
                  • 1 / 1
                  • First post
                    Last post

                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • AliHassanbinali

                    Ahrefs Backlinks VS Moz Backlinks

                    HI Team and members We have website related to jobs in Pakistan and we purchased 5 niche edits backlinks to a specific page " MES Jobs 2021" In ahrefs it show only 2 backlinks to that page but in moz 0 backlinks but in actually there are 5 links. Why this happen in moz? We actually love this tool used for Keywords research for jobs in Pakistan find some cool keywords using moz but we facing backlinks issues in it.

                    Link Building | | AliHassanbinali
                    1
                  • udaipabla

                    Should backlink URLs include www, https, or both???

                    My business is located at remotebaba.com, and I am wanting several sites to link to it.
                    I am only interested in home page at this point, and we are using HTTPS for our site. Which one of these should I have other sites link to (Please provide complete justification):
                    remotebaba.com (my root domain)
                    www.remotebaba.com
                    https://remotebaba.com
                    https://www.remotebaba.com I really appreciate your help!

                    Link Building | | udaipabla
                    1
                  • FriedmanSimon1000

                    Backlinks and SPAM

                    I was doing some back link review of competitors and I have noticed that many of our competition have 300+ do follow back links from Justia.com  and an additional 300+ do follow links from law.cornell.edu (they share the same database). The links on Justia are from different pages and they are all going to the root of our competitors site. So the questions are as follows; 1: For the purpose of SEO is this considered SPAM 2: If not SPAM, then does it have a positive effect on the competitions website and should I attempt to emulate for my client. Thanks in advance. -Jeff

                    Link Building | | FriedmanSimon1000
                    0
                  • italiansoc

                    Impact of distribution of backlinks across multiple pages

                    Community, I would be interested to see if anyone has been seeing any experiments, experience documentation, or other data that would give context around the impact of pointing backlinks not just to your money page / home page but distribute it across pages. When doing competitive research I often run into competition which has lower domain strength and page rank but a link profile that is more spread out across their domain; these competitors often outrank my site despite their individual page properties being weaker. Any reference to existing documented experiments, personal experience or guidance is welcome.

                    Link Building | | italiansoc
                    0
                  • dsumter

                    A lot of backlinks from outside of niche – bad?

                    We have received a lot of backlinks over the years by users putting links on their websites to their home pages on our site, eg: our.domain/user1 our.domain/user2 … our.domain/user100000 There are 10’s of thousands of these backlinks, all natural, but many of them come from blogs that are completely outside of our niche. Only a small percentage of our backlinks 1% to 5% could actually be coming from pages related to our niche, the other 95%+ could be users just linking to their home pages. Could this really hurt us..? We have 1000’s of backlinks related to our niche, yet we’ve noticed that some competitors with less than 50 backlinks can outrank us for certain keywords.. Also related, we’ve noticed these user links popping up on a lot of spammy sites, directories, etc. We didn’t create them but we’re disavowing them now to be safe. So this could also be hitting our rankings.

                    Link Building | | dsumter
                    0
                  • ruddyhapiq

                    Using Schema markup for backlinks

                    Hi, Is there any benefits for using schema markup for backlinks. Using for Article directory submission,Drupal Submission etc.. mUz1umK.png?1

                    Link Building | | ruddyhapiq
                    0
                  • faisalnlm

                    Is there a relation between number of backlink and SERP?

                    I want to calculate that how many backlinks i need, in order to get in higher SERPs? is there a way to calculate? One is obvious that check number of backlinks of websites that are ranking in top 5 positions. But i guess it is not true any more... So please help

                    Link Building | | faisalnlm
                    0
                  • SecJobs

                    Top 20 sites for backlinking

                    My security jobs website was doing very well in Search engines until the penguin got hold of me.  I don't profess to be at pro at SEO however seem to have a knack of getting sites to rank well.  I think I made some basic mistakes with the original security jobs website, to many links to soon, so I have started again and will build up slowly the backlinks quality rather than quantity this time.  My questions is what are the top 20 or so sites that are good to backlink from?

                    Link Building | | SecJobs
                    0

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  • Digital Marketers
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • Local Citation Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.