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        4. What is the ideal keyword difficulty percentage?

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        What is the ideal keyword difficulty percentage?

        Keyword Research
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        • mmookie
          mmookie last edited by

          I am trying to establish my best keywords using the keyword difficulty tool. So if I want to come up with the best keywords, should I use the ones that come in at 50%??

          1 Reply Last reply Reply Quote 0
          • smonnes
            smonnes last edited by

            I am wondering why Moz doesn't include a calculation for this IN the tool? Something like the old school KEI (keyword effectiveness index). Would be nice if the tool would save a step by calculating this number and giving a score based on difficulty as a factor of search volume.

            1 Reply Last reply Reply Quote 0
            • softclick
              softclick @BenFox last edited by

              Yes. We load all of this data:

              • keyword difficulty score
              • traffic estimates
              • cpc

              in a spreadsheet, calculate a weighted score with min/max-caps and sort all keyphrases by this score. And voila ... we have a todo 😉

              1 Reply Last reply Reply Quote 0
              • mmookie
                mmookie @BenFox last edited by

                Thank you so much Ben - this help a lot!

                1 Reply Last reply Reply Quote 0
                • BenFox
                  BenFox last edited by

                  The keyword difficulty tool gives an indication of how hard it will be to rank for a certain term. So the lower the difficulty the easier it is to rank for.

                  A good rule of thumb is that you want to rank for terms with a low difficulty that drives a lot of users who are likely to achieve your goal. So for me he perfect term would -

                  • Have a low difficulty score
                  • Have a high volume of searchers
                  • Have a higher than average conversion rate when those searchers hit my site.

                  Hope that helps.

                  mmookie softclick 2 Replies Last reply Reply Quote 2
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