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        4. [e-commerce] Should I index product variants?

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        [e-commerce] Should I index product variants?

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        • seo22
          seo22 last edited by

          Hi guys,

          I have e-commerce site, that sells car tires. I was wondering would I benefit from making all Product Variants ( for example each tire size ) as different page, that has link to the main product to provide some affiliation, or should I make each variant noindex, and add rel=canonical to the main product.

          The benefits from having each variant indexed can be many:

          • greater click through rate

          • more relative results for customers

          • etc.

          But I'm not sure how to handle the duplicate content issue ( in this case, only the title, URL and H1 can be different ).

          Regards.

          1 Reply Last reply Reply Quote 0
          • anthonydnelson
            anthonydnelson @matbennett last edited by

            I agree with Mat on this one. Also, building links to one page and making it stronger can lead to it ranking well for those same long-tail terms that are only in the on-page copy instead of in the page titles.

            Also, I think the one page approach is a better experience for the users.

            1 Reply Last reply Reply Quote 1
            • matbennett
              matbennett last edited by

              Unless you can genuinely and legitimately justify unique content for each I would either canonical them from the start or better still get them on one page.

              I know it sounds like an easy long-tail win, but it can go horribly wrong.  I'm currently working on a site that is being heavily penalised as a result of a similar approach and we're having a nightmare getting the thin content out of the index.

              anthonydnelson 1 Reply Last reply Reply Quote 1
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