• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Technical SEO
        4. How to create unique content for businesses with multiple locations?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        How to create unique content for businesses with multiple locations?

        Technical SEO
        5
        7
        1101
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • RonMedlin
          RonMedlin last edited by

          I have a client that owns one franchise location of a franchise company with multiple locations.  They have one large site with each location owning it's own page on the site, which I feel is the best route.  The problem is that each location page has basically duplicate content on each page resulting in like 80 pages of duplicate content.

          I'm looking for advice on how to create unique content for each location page?  What types of information can we write about to make each page unique, because you can only twist sentences and content around so much before it just all sounds cookie cutter and therefore offering little value.

          1 Reply Last reply Reply Quote 0
          • DougRoberts
            DougRoberts last edited by

            What about associations with other local businesses, any sponsorships and events? Are there any local events that the business gets involved in or are related to the business?

            Is there anything specific/unique about the different customers at different locations? How can you tune the content to target/engage this particular demographic.

            Are their any landmarks or well known places you can talk about (while you visiting x why not pop in for a y...)

            And as EGOL said, I definitely agree that you need to get the people who know the area and know their customers to provide (and maintain) the content. Can you do this in a way that raised their profile, boosts their ego and motivates them rather than just lumbering them with something else to do?

            It's a great opportunity to promote their business to their customers...

            1 Reply Last reply Reply Quote 0
            • KaneJamison
              KaneJamison last edited by

              As David mentioned, directions are good because they're rarely the same.

              In addition:

              1. Photos of the storefront, the inside of the store, and perhaps the kitchen or something like that.
              2. Name of store manager if they're comfortable with that.
              3. Schema.org markup of Address and phone number of course.
              4. Reviews/testimonials for that store location, even if they're pulled off of Yelp.
              5. Links to Yelp, Google Places, Foursquare, etc. for that store location.

              There's a recent July 2012 statement by Matt Cutts suggesting that a couple sentences is plenty of unique content in a situation like this. Excerpt:

              Eric Enge: Let’s switch gears a bit. Let’s talk about a pizza business with stores in 60 cities. When they build their site, they create pages for each city.

              Matt Cutts: Where people get into trouble here is that they fill these pages with the exact same content on each page. “Our handcrafted pizza is lovingly made with the same methods we have been using for more than 50 years …”, and they’ll repeat the same information for 6 or 7 paragraphs, and it’s not necessary. That information would be great on a top-level page somewhere on the site, but repeating it on all those pages does not look good. If users see this on multiple pages on the site they aren’t likely to like it either.

              Eric Enge: I think what site owners may argue is that if someone comes in from a search engine and lands on the Chicago page, and that is the only page they see on the site, they want to make their best pitch on that page. That user is also unlikely to also go visit the site’s Austin pizza page.

              Matt Cutts: It is still not a good idea to repeat a ton of content over and over again.

              Eric Enge: What should they put on those pages then?

              Matt Cutts: In addition to address and contact information, 2 or 3 sentences about what is unique to that location and they should be fine.

              So, I would focus on the Schema markup for the location, linking it to social profiles for that store, adding images or reviews as mentioned above, and making the page look nice. Anything else that is unique to that store is decent content to add.

              1 Reply Last reply Reply Quote 2
              • EvolveCreative
                EvolveCreative last edited by

                1. Add some unique customer reviews to each location page. Legitimate of course

                2. type out directions on how to get to that location using your own language. Use local landmarks and whatnot.

                Make sure there is a page linked from the homepage that links to all of the location pages. Like a dealer locator page.

                1 Reply Last reply Reply Quote 0
                • EGOL
                  EGOL @RonMedlin last edited by

                  Franchisees should write about why their location and staff make their store the best place to grab a sub.  If you don't know the location and you don't know the staff you can't be the author.

                  1 Reply Last reply Reply Quote 0
                  • RonMedlin
                    RonMedlin @EGOL last edited by

                    Any idea on what to suggest they write about?  All of the franchisees are not my clients, but nevertheless I imagine the duplicate content is pulling my clients rankings down.  Also if I could get this project that means more money:)

                    EGOL 1 Reply Last reply Reply Quote 0
                    • EGOL
                      EGOL last edited by

                      Make the franchisees do this work.

                      RonMedlin 1 Reply Last reply Reply Quote 0
                      • 1 / 1
                      • First post
                        Last post

                      Browse Questions

                      Explore more categories

                      • Moz Tools

                        Chat with the community about the Moz tools.

                      • SEO Tactics

                        Discuss the SEO process with fellow marketers

                      • Community

                        Discuss industry events, jobs, and news!

                      • Digital Marketing

                        Chat about tactics outside of SEO

                      • Research & Trends

                        Dive into research and trends in the search industry.

                      • Support

                        Connect on product support and feature requests.

                      • See all categories

                      Related Questions

                      • lina_digital

                        I am trying to generate GEO meta tag for my website where on one page there are multiple locations My question is, Can I add GEO tagging for every address?

                        Am I restricted to 1 geo tag per page or can i add multiple geo tags ?

                        Technical SEO | | lina_digital
                        0
                      • AubbiefromAubenRealty

                        Multiple H1 Tags on Page

                        Can having multiple H1 tags on a webpage be detrimental to its rankings?

                        Technical SEO | | AubbiefromAubenRealty
                        0
                      • ScottR.

                        I have a GoDaddy website and have multiple homepages

                        I have GoDaddy website builder and a new website http://ecuadorvisapros.com and I notices through your crawl test that there are 3 home pages http://ecuadorvisapros with a 302 temporary redirect, http://www.ecuadorvisapros.com/ with no redirect and http://www.ecuadorvisapros/home.html.  GoDaddy says there is only one home page.  Is this going to kill my chances of having a successful website and can this be fixed?  Or can it.  I actually went with the SEO version thinking it would be better, but it wants to auto change my settings that I worked so hard at with your sites help. Please keep it simple, I am a novice although I have had websites in the past I know more about the what's than the how's of websites. Thanks,

                        Technical SEO | | ScottR.
                        0
                      • Vsood

                        Event Schema markup for multiple events (same location/address)?

                        I was wondering if its possible to markup multiple events on the same page for one location/address using the event schema.org markup? I tried doing it on a sample page below: http://www.rama.id.au/event-schema-test/ Google's schema testing tool shows that its all good (except for warning for offers). Just wanted to know if I am doing it correctly or is there a better solution. Any help would be much appreciated. Thank you 🙂

                        Technical SEO | | Vsood
                        0
                      • AL123al

                        Umbrella company and multiple domains

                        I'm really sorry for asking this question yet again. I have searched through previous answers but couldn't see something exactly like this I think. There is a website called example .com. It is a sort of umbrella company for 4 other separate domains within it - 4 separate companies. The Home page of the "umbrella" company website is example.com. It is just an image with no content except navigation on it to direct to the 4 company websites. The other pages of website example.com are the 4 separate companies domains. So on the navigation bar there is : Home page = example.com company1page = company1domain.com company2page= company2domain.com etc. etc. Clicking "home" will take you back to example.com (which is just an image). How bad or good is this structure for SEO? Would you recommend any changes to help them rank better? The "home" page has no authority or links, and neither do 3 out of the 4 other domains. The 4 companies websites are independent in content (although theme is the same). What's bringing them altogether is under this umbrella website -  example.com. Thank you

                        Technical SEO | | AL123al
                        0
                      • manutx

                        SEO for User Authenticated Content

                        Hi Everyone - I have a potential client who is seeking SEO for a site that contains about 95% of content only accessible through user authentication . Does anyone have tips for getting this indexed without having to open it up to the public? I was considering adding "snippets" into the robots.txt or creating an additional page with snippets linking to the login page. I'd appreciate any thoughts! Thanks!

                        Technical SEO | | manutx
                        0
                      • AllIsWell

                        Multiple urls for posting multiple classified ads

                        Want to optimize referral traffic while at same time keep search engines happy and the ads posted. Have a client who advertises  on several classified ad sites around the globe. Which is better (post Panda), having multiple identical urls using canonicals  to redirect juice to original url? For example: www.bluewidgets.com is the original www.bluewidgetsusa.com www.blue-widgets-galore.com Or, should the duplicate pages be directed to original using a 301? Currently using duplicate urls. Am currently not using "nofollow" tags on those pages.

                        Technical SEO | | AllIsWell
                        0
                      • ZiaTG

                        Should H1 tags include location?

                        I have an IT services company that is based out of Denver. In the past I always used Denver in the H1 tag like this "Denver IT Support & Managed Services" or "Denver Data Center Solutions" I know that H tags are not that important any more but I still want to put them on each page. My question is in a post panda world do those look too spammy? Should I not include Denver on each page. I have about 25 service pages that I was going to do this for. Each page will be different because of the service but I was going to include Denver on each page. On that same note how, I normally put never in the title for each page. Should I rethink this also? Obvisouly I want to rank on Denver and the service. Any help on this would be great. Thanks

                        Technical SEO | | ZiaTG
                        0

                      Get started with Moz Pro!

                      Unlock the power of advanced SEO tools and data-driven insights.

                      Start my free trial
                      Products
                      • Moz Pro
                      • Moz Local
                      • Moz API
                      • Moz Data
                      • STAT
                      • Product Updates
                      Moz Solutions
                      • SMB Solutions
                      • Agency Solutions
                      • Enterprise Solutions
                      • Digital Marketers
                      Free SEO Tools
                      • Domain Authority Checker
                      • Link Explorer
                      • Keyword Explorer
                      • Competitive Research
                      • Brand Authority Checker
                      • Local Citation Checker
                      • MozBar Extension
                      • MozCast
                      Resources
                      • Blog
                      • SEO Learning Center
                      • Help Hub
                      • Beginner's Guide to SEO
                      • How-to Guides
                      • Moz Academy
                      • API Docs
                      About Moz
                      • About
                      • Team
                      • Careers
                      • Contact
                      Why Moz
                      • Case Studies
                      • Testimonials
                      Get Involved
                      • Become an Affiliate
                      • MozCon
                      • Webinars
                      • Practical Marketer Series
                      • MozPod
                      Connect with us

                      Contact the Help team

                      Join our newsletter
                      Moz logo
                      © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                      • Accessibility
                      • Terms of Use
                      • Privacy

                      Looks like your connection to Moz was lost, please wait while we try to reconnect.