Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to create unique content for businesses with multiple locations?
-
I have a client that owns one franchise location of a franchise company with multiple locations. They have one large site with each location owning it's own page on the site, which I feel is the best route. The problem is that each location page has basically duplicate content on each page resulting in like 80 pages of duplicate content.
I'm looking for advice on how to create unique content for each location page? What types of information can we write about to make each page unique, because you can only twist sentences and content around so much before it just all sounds cookie cutter and therefore offering little value.
-
What about associations with other local businesses, any sponsorships and events? Are there any local events that the business gets involved in or are related to the business?
Is there anything specific/unique about the different customers at different locations? How can you tune the content to target/engage this particular demographic.
Are their any landmarks or well known places you can talk about (while you visiting x why not pop in for a y...)
And as EGOL said, I definitely agree that you need to get the people who know the area and know their customers to provide (and maintain) the content. Can you do this in a way that raised their profile, boosts their ego and motivates them rather than just lumbering them with something else to do?
It's a great opportunity to promote their business to their customers...
-
As David mentioned, directions are good because they're rarely the same.
In addition:
- Photos of the storefront, the inside of the store, and perhaps the kitchen or something like that.
- Name of store manager if they're comfortable with that.
- Schema.org markup of Address and phone number of course.
- Reviews/testimonials for that store location, even if they're pulled off of Yelp.
- Links to Yelp, Google Places, Foursquare, etc. for that store location.
There's a recent July 2012 statement by Matt Cutts suggesting that a couple sentences is plenty of unique content in a situation like this. Excerpt:
Eric Enge: Let’s switch gears a bit. Let’s talk about a pizza business with stores in 60 cities. When they build their site, they create pages for each city.
Matt Cutts: Where people get into trouble here is that they fill these pages with the exact same content on each page. “Our handcrafted pizza is lovingly made with the same methods we have been using for more than 50 years …”, and they’ll repeat the same information for 6 or 7 paragraphs, and it’s not necessary. That information would be great on a top-level page somewhere on the site, but repeating it on all those pages does not look good. If users see this on multiple pages on the site they aren’t likely to like it either.
Eric Enge: I think what site owners may argue is that if someone comes in from a search engine and lands on the Chicago page, and that is the only page they see on the site, they want to make their best pitch on that page. That user is also unlikely to also go visit the site’s Austin pizza page.
Matt Cutts: It is still not a good idea to repeat a ton of content over and over again.
Eric Enge: What should they put on those pages then?
Matt Cutts: In addition to address and contact information, 2 or 3 sentences about what is unique to that location and they should be fine.
So, I would focus on the Schema markup for the location, linking it to social profiles for that store, adding images or reviews as mentioned above, and making the page look nice. Anything else that is unique to that store is decent content to add.
-
1. Add some unique customer reviews to each location page. Legitimate of course
2. type out directions on how to get to that location using your own language. Use local landmarks and whatnot.
Make sure there is a page linked from the homepage that links to all of the location pages. Like a dealer locator page.
-
Franchisees should write about why their location and staff make their store the best place to grab a sub. If you don't know the location and you don't know the staff you can't be the author.
-
Any idea on what to suggest they write about? All of the franchisees are not my clients, but nevertheless I imagine the duplicate content is pulling my clients rankings down. Also if I could get this project that means more money:)
-
Make the franchisees do this work.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Recurring events and duplicate content
Does anyone have tips on how to work in an event system to avoid duplicate content in regards to recurring events? How do I best utilize on-page optimization?
Technical SEO | | megan.helmer0 -
I am trying to generate GEO meta tag for my website where on one page there are multiple locations My question is, Can I add GEO tagging for every address?
Am I restricted to 1 geo tag per page or can i add multiple geo tags ?
Technical SEO | | lina_digital0 -
Multiple H1 tags in Squarespace
Hi. I'm using Squarespace, and I've noticed they assign the page title and site title h1 tag status. So if I add an on-page h1 tag, that's three in total. I've seen what Matt Cutts said about multiple h1 tags being acceptable (although that video was back in 2009 and a lot has changed since then). But I'm still a little concerned that this is perhaps not the best way of structuring for SEO. Could anyone offer me any advice? Thanks.
Technical SEO | | The_Word_Department0 -
Robots.txt and Multiple Sitemaps
Hello, I have a hopefully simple question but I wanted to ask to get a "second opinion" on what to do in this situation. I am working on a clients robots.txt and we have multiple sitemaps. Using yoast I have my sitemap_index.xml and I also have a sitemap-image.xml I do put them in google and bing by hand but wanted to have it added into the robots.txt for insurance. So my question is, when having multiple sitemaps called out on a robots.txt file does it matter if one is before the other? From my reading it looks like you can have multiple sitemaps called out, but I wasn't sure the best practice when writing it up in the file. Example: User-agent: * Disallow: Disallow: /cgi-bin/ Disallow: /wp-admin/ Disallow: /wp-content/plugins/ Sitemap: http://sitename.com/sitemap_index.xml Sitemap: http://sitename.com/sitemap-image.xml Thanks a ton for the feedback, I really appreciate it! :) J
Technical SEO | | allstatetransmission0 -
SEO for User Authenticated Content
Hi Everyone - I have a potential client who is seeking SEO for a site that contains about 95% of content only accessible through user authentication . Does anyone have tips for getting this indexed without having to open it up to the public? I was considering adding "snippets" into the robots.txt or creating an additional page with snippets linking to the login page. I'd appreciate any thoughts! Thanks!
Technical SEO | | manutx0 -
Should H1 tags include location?
I have an IT services company that is based out of Denver. In the past I always used Denver in the H1 tag like this "Denver IT Support & Managed Services" or "Denver Data Center Solutions" I know that H tags are not that important any more but I still want to put them on each page. My question is in a post panda world do those look too spammy? Should I not include Denver on each page. I have about 25 service pages that I was going to do this for. Each page will be different because of the service but I was going to include Denver on each page. On that same note how, I normally put never in the title for each page. Should I rethink this also? Obvisouly I want to rank on Denver and the service. Any help on this would be great. Thanks
Technical SEO | | ZiaTG0 -
How to tell if PDF content is being indexed?
I've searched extensively for this, but could not find a definitive answer. We recently updated our website and it contains links to about 30 PDF data sheets. I want to determine if the text from these PDFs is being archived by search engines. When I do this search http://bit.ly/rRYJPe (google - site:www.gamma-sci.com and filetype:pdf) I can see that the PDF urls are getting indexed, but does that mean that their content is getting indexed? I have read in other posts/places that if you can copy text from a PDF and paste it that means Google can index the content. When I try this with PDFs from our site I cannot copy text, but I was told that these PDFs were all created from Word docs, so they should be indexable, correct? Since WordPress has you upload PDFs like they are an image could this be causing the problem? Would it make sense to take the time and extract all of the PDF content to html? Thanks for any assistance, this has been driving me crazy.
Technical SEO | | zazo0 -
Universal Business Listing?
Can anyone recommend the best or a better alternative to submitting a clients site to multiple directories than Universal Business Listing? Is UBL the best or is there something better and/or less expensive out there? https://ubl.org Thanks
Technical SEO | | fun52dig0