Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is it good to have a subdomain with keyword?
-
Hi, I want to ask do you thing that it is good and necessary to have a subdomain with a keyword in it when the domain doesn't include it?
f.e. you have a website named
but there is no keyword in it. And if you add subdomain
will this bring any benefit?
-
In case you aren't sure what EMD means - Exact Match Domain.
-
Absolutely,
I would also suggest being wary of Google's EMD update. If you don't have a domain with quality content, it won't rank you high just because you have the keyword in the URL.
-
The first thing to remember is that Google will treat the subdomain as a completely different website. So if you want Google to view your subdomain as it's own site, yes it will bring benefit. If you are looking for your website to have relevance to the keyword on the domain.com site, then create some content that is relevant to the keyword and put it in a page on the domain - domain.com/page.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Incorporate Awkward Keyword Phrases
Certain keywords are good choices for my website (high CTR, low difficulty, high volume), but they would be very awkward to use in my website content. For example, "therapist near me" is a popular search term, but it would be very strange for me to use those words in that order in my content (I am a therapist). Any thoughts about this are welcome.
On-Page Optimization | | LPantell0 -
Are Wildcard Subdomain Hurting my SEO?
I have some sites with a lot of categories (category, sub-category, sub-subcategory) and locations (country, state/territory, city). To avoid listing pages really deep in my hierarchy I used wildcard subdomains for the locations, but lately I have been told that might be hurting my overall SEO efforts. I have a lot of URLs like https://city-state-country.example.com on one side of the domain and example.com/category/subcategory/subsubcategory on the other. In the middle you see stuff like city-state-country.example.com/category/subcategory/subsubcategory and everything in between. Would I be better off moving the locations to the right side of the domain name? Then you might find stuff like example.com/country/state/city/category/subcategory/subsubcategory and everything in between. I think I could do the new rewrite rules fairly easily since every country slug is just two characters long.
On-Page Optimization | | PostAlmostAnything0 -
How to remove subdomains in a clean way?
Hello, I have a main domain example.com where I have my main content and then I created 3 subdomains one.example.com, two.example.com and three.example.com I think the low ranking of my subdomains is affecting the ranking of my main domain, the one I care the most. So, I decided to get rid of the subdomains. The thing is that only for one.example.com I could transfer the content to my main domain and create 301 redirects. For the other two subdomains I cannot integrate the content in my main domain as it doesn't make sense. Whats the cleanest way to make them dissapear? (just put a redirect to my main domain even if the content is not the same) or just change the robots to "noindex" and put a 404 page in the index of each subdomain. I want to use the way that will harm the least the performance with Google. Regards!
On-Page Optimization | | Gaolga0 -
Keywords in Navigation
Hi, What is best practice for main navigation links with regards to use of keywords in them. For example is it best to using the phrase 'Pricing", "Website Pricing" or "Website Design Pricing" To me 'Pricing' is more appropriate because to the user they know they are on a website designer's site so what else would pricing be for right?! Furthermore you use less 'real estate' on the nav bar! There is on page text around the site which has links to "see our website design pricing" etc so I assume that is perhaps a more natural place to include that phrase? Look forward to your insights 🙂
On-Page Optimization | | NeilD0 -
Ecommerce On-Site SEO: Keywords in Category Descriptions
Hello, I'm doing on-site SEO for a client's ecommerce site. Are 160 words enough for a category description? I'm using the keywords once at the top of the description, and once at the bottom of the description, with the ones at the bottom reworded so that they are the keywords with a different word order. I used to put the keywords in 3 times but it just feels like stuffing. Is twice, worded differently the second time, enough for a category description? Thanks.
On-Page Optimization | | BobGW0 -
How do I PERMANENTLY change an incorrect URL link with one of my keywords?
Hello, I received an “F” grade on my on-page report for one of my keywords. I noticed that the URL linked with that keyword was wrong. After changing it to the correct URL, I received an “A.” However, the change was not permanent. How do I permanently change the URL? I don’t see any “Save Changes” or “Apply Changes” button anywhere. Thank you!
On-Page Optimization | | jampaper0 -
Footer copyright year statement. good or bad
Hi, I see a lot of sites with a year copyright statment in the footer like Copyright 2011 - DomainName.com or Copyright 2002 - 2012 - Domainname.com since new year a lot of sites (founded before 2011) still have 2011 instead of 2012 in the footer. Do you think the date gives any signals to google? Should someone update the date or remove it completely? I would tend to remove it completely since the page date for google is submitted in the HTTP header. But maybe the info could be of any use for the user. Any best practices?
On-Page Optimization | | Autoschieber0 -
Passing value in a subdomain
Hi guys, I am planning of setting up a blog within a client's website, due to limitations to their server environment, I can only setup the blog in a subdomain, I have read in some articles saying subdomains don't pass value as well as subfolders. My questions are: Is it true that subdomains can't pass SEO value? For example, if I set up a blog (say blog.mydomain.com), will that improve long tail searches for my website (mydomain.com)? What are some recommendations for subdomains so that it passes more value back to the root domain (for example, internal linking from subdomain back to root domain) Thanks guys.
On-Page Optimization | | NextDigital510