• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. On-Page Optimization
        4. Two Word Company Name (Combined to One) & SEO

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Two Word Company Name (Combined to One) & SEO

        On-Page Optimization
        3
        4
        7836
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • ketanmv
          ketanmv last edited by

          Hi All,

          I'm dealing with a company that has a two word name like "GreatCompany". They rank #1 for that but not for "Great Company". The phrase is not super competitive, but obviously they are not writing the company name with two words anywhere on their site. Has anyone had to deal with something like this? Thinking about creative solutions but I'm fairly sure we're going to need to use the name both ways to have an effect here (or use PPC to augment) but I don't really love the idea of doing that... will feel very odd and inconsistent for visitors.

          Thanks!

          1 Reply Last reply Reply Quote 0
          • Horizon
            Horizon last edited by

            Hi Ketan,

            One of our brands is "FrenchEntrée" and we rank for all permutations in Google - French Entree, FrenchEntree, French Entrée, etc even though we never separate the two words. 'French entree' is a term widely used and means a starter (of a meal) so it certainly can be done. I think the reason that we rank for both is because of the general keyword usage of the word "French" around the site, and also because of the domain reputation we have built up. If either of the two words individually in your client's name is considered a relevant keyword, then I think you're more than entitled to use it in places, on it's own.

            What will also help over time will be the back links from other sites. Some with write "Great Company", some "GreatCompany" and some "Other anchor text, from GreatCompany". This co-occurance will hopefully build up value for both versions of the brand name in search.

            I would suggest that you never de-value the brand by putting a space between the words - stick to the brand's real name and only ever use this. This will be best from a user's point of view, and eventually the search engines will catch up.

            Good luck.

            Matt

            1 Reply Last reply Reply Quote 0
            • ketanmv
              ketanmv @JarnoNijzing last edited by

              Agreed Jardo, thanks. It's one of things that if a friend told you about the product, you might very well type it using two separate words even though the brand name has it combined. Fairly unfortunate... perhaps an issue dating back to when they chose the name. They really want to rank for both but I've already told them I see that being quite tricky given it's not their brand name. We can insert it a couple times with the two words, but my worry is that it might come off as kind of wonky!

              1 Reply Last reply Reply Quote 0
              • JarnoNijzing
                JarnoNijzing last edited by

                Hi Ketan,

                first let's see if this is correct:

                The name of the company consists of 2 separate words combines to one word? Okay. Let's go from there. The problem is that ranking for the 2 words separate from each other has an hole other meaning then when they are combined. Vacuumcleaner is a machine that uses a vacuum to clean but when you search for vacuum cleaner that does not have to mean that you meant a vacuumcleaner. You are searching for something that cleans using a vacuum. (really hopes this makes sense 😉 )

                You should definitely use the name of the company (combined) since that is the name of the company. You could employ a couple of the words seperatly but I would focus mainly on the combined version. You are trying to brand them right? So it is important that people begin to know the company by it's right name.

                Personally I would use that seperate version of the words maybe 3/4 times depending on the page length but focus mainly on the words together. Hopes this helps you a bit.

                kind regards

                Jarno

                ketanmv 1 Reply Last reply Reply Quote 1
                • 1 / 1
                • First post
                  Last post

                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • Donsimong

                  Duplicating words in the page title OK?

                  Im finding a site with lots of duplicated words in the title tags, I have always avoided doing this in the past, Is there any penalty for having a word repeated twice in the title, indeed is there a benefit from having it twice, IM assuming not
                  For example: Marketing Services in Milton Keynes | Our Services | TFA
                  https://www.t-f-a.co.uk/services the word service is repeated twice, in my opinion this is of no benefit at all and is better rewritten to remove the duplication

                  On-Page Optimization | | Donsimong
                  1
                • davidkaralisjr

                  Do Blog Tags affect SEO at all anymore?

                  We're trying to standardize the use of tags on our site amongst writers/editors, and I'm trying to come up a list of tags they can choose from to tag posts with - and telling them to use no more than 10 (absolute maximum) per post. We are also in the process of migrating to a new CMS, and have 8 defined categories that will all have their own landing page within our "News" section. TLDR: Do blog tags have any impact on SEO anymore? Are they solely meant to help users find articles related on popular topics, or does creating a tag for a popular topic help to improve organic visibility? Full Question: With the tag standardization, I want to make sure we're creating the most useful and effective tags; and the UX/SEO sides of my brain are conflicted. To my understanding, creating a tag about a high volume topic in an industry helps establish the website's relevance to Google/other search engines about that topic and improves overall relevance; but the tag feed page (ex: http://freshome.com/tag/home-protection/) isn't really meant for organic search visibility. So my other question is, is it worth it to noindex the tag pages in the robots.txt? Will that affect any benefit to increased relevance for Google (if there is any)? I'm interested to hear others' thoughts and suggestions. Thanks in advance!

                  On-Page Optimization | | davidkaralisjr
                  0
                • cmp101

                  Does css float affect SEO?

                  It is generally believed that the closer the content is to the top of the page, the better it is for SEO.  If that's incorrect, please let me know. I have a 2 column site where the left menu is navigation and right side is content.  Obviously, the left menu appears in the code before the content does, but I can flip them around via css float.  If I do that, the content will appear on the left visually, even though in the code it still comes after the left side navigation. Do either positions affect seo?

                  On-Page Optimization | | cmp101
                  0
                • EliteErikSEO

                  SEO without CMS: Impossible?

                  Is WordPress the ONLY way to go for an SEO friendly website? Any REAL reason for using anything but?

                  On-Page Optimization | | EliteErikSEO
                  0
                • semmediapvtltd

                  Is .PW domain is good for SEO?

                  I want to register .PW domain which has recently got live to register. I am in doubt should it is good for SEO or not.

                  On-Page Optimization | | semmediapvtltd
                  0
                • Jon-C

                  Wordpress & trailing slash on domain name

                  Hi recently changed my site so it is based on Wordpress, got my preferred domain set in Google webmaster as www.domian.co.uk but since moving to wordpress my domain is now having a slash put on the end of it like www.domain.co.uk/ Most of the links going to my homepage do not have the slash on the end so am I right in thinking I should get rid of the slash from my site so I have one consistent url? If so any ideas how to banish the slash? Cannot seem to do it through the Wordpress general settings (despite preferred domain being set as www.domain.co.uk !) Thanks T

                  On-Page Optimization | | Jon-C
                  0
                • kicksetc

                  What is the most SEO friendly Shopping Cart?

                  What is the most SEO friendly shopping cart?  I have been using zen-cart for 6 years.  Seems Google doesn't like it as much as other carts.  I started a new site about 6 months ago using Magento.  When I build links to this site the terms move.  The terms are very similar.  So I would imagine the competition is the same.  I am curious if anybody has tried with different carts and found anyone to be better than the others.  Also the new site has about one tenth the amount of products but has a lot more pages indexed.

                  On-Page Optimization | | kicksetc
                  0
                • seoug_2005

                  SEO for spanish website

                  Hi, A client has given us the site  http://www.comtranslations.com/Home.html  for optimization. He wants to optimize only the spanish part ( the link is on the top right ).  By clicking on the link Espanol, the url opened is -  http://www.comtranslations.com/Principal.html. He wants seo for this website for spanish  keywords. The keywords are - Traducción
                  Traductor
                  traducir español inglés
                  traducción My question is how do we go about this ? Shall we purchase a software that translates spanish to english ? Thanks

                  On-Page Optimization | | seoug_2005
                  0

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                • Digital Marketers
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.