Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Two Word Company Name (Combined to One) & SEO
-
Hi All,
I'm dealing with a company that has a two word name like "GreatCompany". They rank #1 for that but not for "Great Company". The phrase is not super competitive, but obviously they are not writing the company name with two words anywhere on their site. Has anyone had to deal with something like this? Thinking about creative solutions but I'm fairly sure we're going to need to use the name both ways to have an effect here (or use PPC to augment) but I don't really love the idea of doing that... will feel very odd and inconsistent for visitors.
Thanks!
-
Hi Ketan,
One of our brands is "FrenchEntrée" and we rank for all permutations in Google - French Entree, FrenchEntree, French Entrée, etc even though we never separate the two words. 'French entree' is a term widely used and means a starter (of a meal) so it certainly can be done. I think the reason that we rank for both is because of the general keyword usage of the word "French" around the site, and also because of the domain reputation we have built up. If either of the two words individually in your client's name is considered a relevant keyword, then I think you're more than entitled to use it in places, on it's own.
What will also help over time will be the back links from other sites. Some with write "Great Company", some "GreatCompany" and some "Other anchor text, from GreatCompany". This co-occurance will hopefully build up value for both versions of the brand name in search.
I would suggest that you never de-value the brand by putting a space between the words - stick to the brand's real name and only ever use this. This will be best from a user's point of view, and eventually the search engines will catch up.
Good luck.
Matt
-
Agreed Jardo, thanks. It's one of things that if a friend told you about the product, you might very well type it using two separate words even though the brand name has it combined. Fairly unfortunate... perhaps an issue dating back to when they chose the name. They really want to rank for both but I've already told them I see that being quite tricky given it's not their brand name. We can insert it a couple times with the two words, but my worry is that it might come off as kind of wonky!
-
Hi Ketan,
first let's see if this is correct:
The name of the company consists of 2 separate words combines to one word? Okay. Let's go from there. The problem is that ranking for the 2 words separate from each other has an hole other meaning then when they are combined. Vacuumcleaner is a machine that uses a vacuum to clean but when you search for vacuum cleaner that does not have to mean that you meant a vacuumcleaner. You are searching for something that cleans using a vacuum. (really hopes this makes sense
)You should definitely use the name of the company (combined) since that is the name of the company. You could employ a couple of the words seperatly but I would focus mainly on the combined version. You are trying to brand them right? So it is important that people begin to know the company by it's right name.
Personally I would use that seperate version of the words maybe 3/4 times depending on the page length but focus mainly on the words together. Hopes this helps you a bit.
kind regards
Jarno
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Filter By Category bad for seo?
Hello Everyone! I know that a single product should not have filter by color option since it will create duplicate content, and you have to use canonical tags to solve it. BUT how about sorting through products via category/brands?
On-Page Optimization | | Safxmed
Filter by category changes the URL of the General shop page (ex: hello.com/Shop/Category1022039 ). This page only displays the products within, no content/ descriptions etc unlike the original category page (ORIGINAL CATEGORY PAGE) Each of these category/brand already have their own individual pages (ex: hello.com/Shop/A). This is the page that will be optimized for content, FAQ, and ranking etc. Unlike in the url created when filtering through the categories. So technically I would have 2 URL for each Brand/Category. Would they compete with each other? What would you guys suggest. Please advise me on this. Thank You0 -
How Do SSL Certificates Affect On SEO?
Does really a SSL certificate affect on SEO? How? Why? According to my hosting provider (ganje.host), "https" improves SEO! As I know, It decreases speed. So how does it improve SEO when my speed is slower than before?
On-Page Optimization | | MirzaeeMustafa0 -
Duplicating words in the page title OK?
Im finding a site with lots of duplicated words in the title tags, I have always avoided doing this in the past, Is there any penalty for having a word repeated twice in the title, indeed is there a benefit from having it twice, IM assuming not
On-Page Optimization | | Donsimong
For example:Â Marketing Services in Milton Keynes | Our Services | TFA
https://www.t-f-a.co.uk/services the word service is repeated twice, in my opinion this is of no benefit at all and is better rewritten to remove the duplication1 -
Is Wix still terrible for SEO?
In Australia, I hear it over and over again that Wix is literally the worst site builder you can use due to it's poor site build for SEO. Has anyone here got some tangible reasons for why this is? As I am constantly getting asked this by clients who are using Wix and want me to help with their SEO.
On-Page Optimization | | UndergrndMarketing0 -
Image File Names for eCommerce?
Hi everyone! I'm wondering about naming my product photo file names for an E-Commerce site. Let's say I say have product named Abe Lincoln in the **Print **category for sale with 4 images, relatively similar but from different views for example.Could I name them as follows? 1) abe-lincoln-print.jpg 2) abe-lincoln-print-side-view.jpg 3) abe-lincoln-print-close-up.jpg 4) abe-lincoln-print-font-view.jpg Or is that too many keywords for the page? Should I be worried about keyword stuffing? Plus once I add in title and alt tags and descriptions this could also increase the keyword count for "abe lincoln print"?
On-Page Optimization | | TheFlyingSweetPotato0 -
URL Path. What is better for SEO
Hello Moz people, Is it better for SEO to have a URL path like this: flowersite.com/anniversary_flowers/dozen_roses OR flowersite.com/dozen_roses Is it better to have the full trail of pages in the URL?
On-Page Optimization | | CKerr0 -
Wordpress & trailing slash on domain name
Hi recently changed my site so it is based on Wordpress, got my preferred domain set in Google webmaster as www.domian.co.uk but since moving to wordpress my domain is now having a slash put on the end of it like www.domain.co.uk/ Most of the links going to my homepage do not have the slash on the end so am I right in thinking I should get rid of the slash from my site so I have one consistent url? If so any ideas how to banish the slash? Cannot seem to do it through the Wordpress general settings (despite preferred domain being set as www.domain.co.uk !) Thanks T
On-Page Optimization | | Jon-C0 -
Best SEO structure for blog
What is the best SEO page/link structure for a blog with, say 100 posts that grows at a rate of 4 per month? Each post is 500+ words with charts/graphics; they're not simple one paragraph postings. Rather than use a CMS I have a hand crafted HTML/CSS blog (for tighter integration with the parent site, some dynamic data effects, and in general to have total control). I have a sidebar with headlines from all prior posts, and my blog home page is a 1 line summary of each article. I feel that after 100 articles the sidebar and home page have too many links on them. What is the optimal way to split them up? They are all covering the same niche topic that my site is about. I thought of making the side bar and home page only have the most recent 25 postings, and then create an archive directory for older posts. But categorizing by time doesn't really help someone looking for a specific topic. I could tag each entry with 2-3 keywords and then make the sidebar a sorted list of tags. Clicking on a tag would then show an intermediate index of all articles that have that tag, and then you could click on an article title to read the whole article. Or is there some other strategy that is optimal for SEO and the indexing robots? Is it bad to have a blog that is too heirarchical (where articles are 3 levels down from the root domain) or too flat (if there are 100s of entries)? Thanks for any thoughts or pointers.
On-Page Optimization | | scanlin0