Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Reciprocal links
-
Are they worth anything, if they are from relevant sites? I'm I better off avoiding linking back wherever possible?
-
I think our situation falls into that of the gentleman with the NYT links, except our sites aren't quite that bad. We do occasional round-up posts (ie: best co-working spaces, etc.) and some of those folks link back to us to show that they were included. Is that OK?
-
We typically add an accreditation link (follow, to us) into the footer of all websites we build, and if the client also supplies a "testimonial" to us, then we add that to our testimonial page with a link (follow) back to the client website.
Is this good or bad?
-
Not at all, I think it's quite obvious to both the user and Google that you're not doing anything manipulative, but merely linking to your (well-earned, no doubt) citation in a major publication.
Furthermore, you're never going to be seen to be linking to a suspicious site if it's the NYT!
-
I have some great links from the New York Times, do you think it is unwise to link back to them if I find a useful article?
Can this really be seen as a reciprocal link!?
-
Not really. By definition of the PageRank algorithm, having an external link on your page means the PageRank the page has passes off the website, but the amount lost (if any) put against the amount gained by having the link is negligible.
The main concern is that if your website is deemed to be linking to poor quality, spammy or hacked websites, then Google may look upon yours dis-favourably But I can't see that being a problem here.
-
Thanks Tom.
For one site in particular I have some very good reasons to link back and forth with another related and trusted site - I just wanted to be sure that I wasn't endangering myself by linking back.
Does it 'water down' the link juice if the link is reciprocal?
-
Reciprocal links get a pretty bad rap, for pretty solid reasons. Link exchanges with masses of sites, whatever the relevance, does look pretty unnatural and may flag up as a link network. We definitely don't want that.
However, if done sparingly and kept to really relevant and related sites, then it's a nice traffic sharer, link builder and authority builder. SEOMoz and Distilled pretty much have reciprocal links on the go, but that's because they're highly related and offer great content and work for one another. In turn, as a user you may be more inclined to visit either one from the other's website, while the endorsement can serve as an authority check.
I'm quite a fan of legitimate testimonials where link reciprocation occurs. That can look natural and, again, is a nice trust builder. I'd never go too crazy with reciprocal links and I'd only ever keep it to websites who are related to, have preferably worked or collaborated with you on a project and that you, yourself, would be proud to endorse professionally.
Follow that, and I think some reciprocal links can be OK. But there's no doubt that the tactic has been abused by some. Don't give Google any reason to think you've fallen into that bracket.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
link building
https://www.youtube.com/redirect?q=https%3A%2F%2Fantena24.ro%2F
Link Building | | Tv2.ro
https://m.youtube.com/redirect?q=https%3A%2F%2Fantena24.ro%2F
https://t.me/iv?url=https%3A%2F%2Fantena24.ro
https://cr.naver.com/redirect-notification?u=https%3A%2F%2Fantena24.ro
https://panchodeaonori.sakura.ne.jp/feed/aonori/feed2js.php?src=https%3A%2F%2Fantena24.ro
https://tvtropes.org/pmwiki/no_outbounds.php?o=https%3A%2F%2Fantena24.ro
https://optimize.viglink.com/page/pmv?url=https%3A%2F%2Fantena24.ro
https://hobby.idnes.cz/peruanske-palive-papricky-rocoto-dlz-/redir.aspx?url=https%3A%2F%2Fantena24.ro
https://redirects.tradedoubler.com/utm/td_redirect.php?td_keep_old_utm_value=1&url=https%3A%2F%2Fantena24.ro
https://www.kaskus.co.id/redirect?url=https%3A%2F%2Fantena24.ro
https://salesevents.madison.com/go.php?article_id=108164&dealer_id=60&ga_id&promo_id=25&source=promotion&url=https%3A%2F%2Fantena24.ro
https://bbs.pku.edu.cn/v2/jump-to.php?url=https%3A%2F%2Fantena24.ro%2F
https://feeds.hanselman.com/~/t/0/0/scotthanselman/~/https:/antena24.ro
https://guru.sanook.com/?URL=https%3A%2F%2Fantena24.ro%2F
https://keyscan.cn.edu/AuroraWeb/Account/SwitchView?returnUrl=https%3A%2F%2Fantena24.ro
https://bukkit.org/proxy.php?link=https%3A%2F%2Fantena24.ro
https://nou-rau.uem.br/nou-rau/zeus/auth.php?back=https%3A%2F%2Fantena24.ro%2F&go=x&code=x&unit=x
https://redirect.camfrog.com/redirect/?url=https%3A%2F%2Fantena24.ro
https://auth.she.com/logout/?callback=https%3A%2F%2Fantena24.ro&client_id=8
https://bugcrowd.com/external_redirect?site=https%3A%2F%2Fantena24.ro
https://wikimapia.org/external_link?url=https%3A%2F%2Fantena24.ro
https://www.earth-policy.org/?URL=https://antena24.ro
https://m.ok.ru/dk?st.cmd=outLinkWarning&st.rfn=https%3A%2F%2Fantena24.ro%2F
https://m.ok.ru/dk?st.cmd=outLinkWarning&st.rfn=https%3A%2F%2Fantena24.ro
https://wfc2.wiredforchange.com/dia/track.jsp?v=2&c=hdorrh%2BHcDlQ%2BzUEnZU5qlfKZ1Cl53X6&url=https%3A%2F%2Fantena24.ro%2F
https://www.fuzokubk.com/cgi-bin/LinkO.cgi?u=antena24.ro
https://ipv4.google.com/url?q=https%3A%2F%2Fantena24.ro
https://ditu.google.com/url?q=https%3A%2F%2Fantena24.ro%2F
https://www.google.com/url?sa=t&url=https%3A%2F%2Fantena24.ro
https://m.verywed.com/redirect.php?url=https://antena24.ro/
https://www.projekt-office.ch/?URL=https://antena24.ro
https://mobile.myprice74.ru/redirect.php?url=antena24.ro
https://www.libenar.it/?URL=https://antena24.ro/
https://feeds.osce.org/~/t/0/0/osceofficetajikistan/~/https:/antena24.ro
https://feeds.gty.org/~/t/0/0/gtyblog/~/https:/antena24.ro
https://feeds.marinsoftware.com/~/t/0/0/marininsights/~/https:/antena24.ro
https://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=60610D15439B4103A0BF4E1051EDCF8B&url=https%3A%2F%2Fantena24.ro%2F&c=12807976268214810202&mkt=en-us
https://maps.google.bj/url?q=https%3A%2F%2Fantena24.ro%2F
https://www.google.bj/url?q=https%3A%2F%2Fantena24.ro%2F
https://www.htcdev.com/?URL=antena24.ro
https://maps.google.mu/url?q=https%3A%2F%2Fantena24.ro%2F
https://mitsui-shopping-park.com/lalaport/ebina/redirect.html?url=https%3A%2F%2Fantena24.ro%2F
https://images.google.co.uk/url?sa=t&url=https%3A%2F%2Fantena24.ro%2F
https://maps.google.co.uk/url?sa=t&url=https%3A%2F%2Fantena24.ro%2F
https://google.co.uk/url?sa=t&url=https%3A%2F%2Fantena24.ro%2F
https://results.dogpile.com/search/web?q=antena24.ro
https://www.ask.com/web?q=antena24.ro
https://search.aol.com/aol/search?s_chn=prt_bon&q=antena24.ro
https://duckduckgo.com/?q=antena24.ro&ia=web
https://www.bing.com/search?q=antena24.ro
https://search.yahoo.com/search?p=antena24.ro
https://search.yahoo.co.jp/search?p=antena24.ro1 -
linking domain issues
Hello guys. I am having issues with my linking domains. These domains are made outside of my website. I have tried to disavow these links but not able to do it. These are mostly from google redirects links. Here is the```
Link Building | | Rom1988z
code_text0 -
Should I disavow these links?
Hi all, I have a ski website that I am currently performing a toxic backlink audit on. I have noted that a lot of the links being flagged as toxic/spammy by the tool I am using seem to be the same/similar sites with different URLs. The sites are vaguely related to skiing (relating to helicopter travel options for travelling to ski resorts) but it is concerning me that there are so many of them and they are being flagged as so toxic.
Link Building | | SolveWebMedia
Do you think it is worth disavowing these? Or contacting the owner to ask them to remove the link? I have included an example of some of the links below. https://www.cannes-helicopters.co.uk/index.php?menuopen=21&showcontent=5
https://nice-helicopter.co.uk/index.php?menuopen=21&showcontent=5
https://monaco-helicopter.co.uk/index.php?menuopen=21&showcontent=5 Slightly different site but same favicon icon:
https://monaco-helicopter.co.uk/index.php?menuopen=21&showcontent=5
https://www.whitetracks-holidays.com/Helicopter_Transfers_Villars_Switzerland.htm Thanks in advance for any advice / help!0 -
Value of Links? What is each link worth?
Morning Everyone, I just had this thought and wondered what everyone's opinions were in terms of link value in monetary terms. We'll assume for the purposes of this that the links come from contextually relevant sites and that the sites in question have got the Moz DA from being high quality and have a good quality incoming link profile. Its a bit of a theoretical question, but i guess imagine if the only way you could get links was to pay for them, what would they be worth to you. This is link value for SEO purposes, they will have in addition value from traffic from good sites, that no doubt varies wildly depending on topic. I assume everyone also agrees on: The first link from a domain is the most valuable High DA sites are worth more than low ones. So could anyone who has an opinion on the link value suggest a monetary value for links. Its really just using a monetary amount to see how best to target my time. Here is my example of what might be expected, but I am hoping people with more knowledge will perhaps correct it. DA Rating First Link 2nd-5th Link 5th-10th Link 10Plus Links 5 $5 $2 $1 $0 15 $7 $3 $2 $1 25 $25 $10 $5 $2 35 $45 $20 $7 $3 45 $65 $30 $11 $4 55 $95 $45 $19 $5 65 $200 $100 $45 $6 75 $350 $120 $65 $9 85 $700 $240 $95 $15 95 $1100 $450 $200 $30
Link Building | | wellandpower1 -
What is a good ratio of total links to linking root domains?
Is 100 total links for every linking domain too high? I suppose I could also look at ratios of sites that are doing well in the rankings.
Link Building | | ProjectLabs0 -
Link building too quickly
Hi all, I have recently started trialing to outsource some SEO to a 3rd party, who obviously promissed white hat techniques and manual links etc.. All has gone well for the first month. But on speeking to another expert they point out that the search engines will spot inconcistencies in link building and penalise me. I know there will not be a know ammount but as we stand at the moment, what is the current feeling of too fast. Links built for me in one month were 100 directory submissions 80 bookmarks 16 search engine submissions 15 Article submissions 46 forum links 10 local classified searches Is this too fast? , If to do I stop and create more inconsistency or continue at a similar rate. Of course quality of link will be an issue, but how much. Many thanks from SEO jnr
Link Building | | smartcow0 -
Link Removal Services
I have seen a number of these services pop up over the past few months. My question is, has anyone used them, and did you see any results? Here is a few example of the ones I have seen appear recently http://www.removeem.com/ http://www.linkremovalservices.com/ http://deletebacklinks.com/ http://www.linkdelete.com/
Link Building | | EwanFisher0 -
Find a specific link
Is there a tool that allows me to find a specific link. We just had a strong link type show up, but I can't find it anywhere in my backlink profile.
Link Building | | trafficlinker0