Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Reciprocal links
-
Are they worth anything, if they are from relevant sites? I'm I better off avoiding linking back wherever possible?
-
I think our situation falls into that of the gentleman with the NYT links, except our sites aren't quite that bad. We do occasional round-up posts (ie: best co-working spaces, etc.) and some of those folks link back to us to show that they were included. Is that OK?
-
We typically add an accreditation link (follow, to us) into the footer of all websites we build, and if the client also supplies a "testimonial" to us, then we add that to our testimonial page with a link (follow) back to the client website.
Is this good or bad?
-
Not at all, I think it's quite obvious to both the user and Google that you're not doing anything manipulative, but merely linking to your (well-earned, no doubt) citation in a major publication.
Furthermore, you're never going to be seen to be linking to a suspicious site if it's the NYT!
-
I have some great links from the New York Times, do you think it is unwise to link back to them if I find a useful article?
Can this really be seen as a reciprocal link!?
-
Not really. By definition of the PageRank algorithm, having an external link on your page means the PageRank the page has passes off the website, but the amount lost (if any) put against the amount gained by having the link is negligible.
The main concern is that if your website is deemed to be linking to poor quality, spammy or hacked websites, then Google may look upon yours dis-favourably But I can't see that being a problem here.
-
Thanks Tom.
For one site in particular I have some very good reasons to link back and forth with another related and trusted site - I just wanted to be sure that I wasn't endangering myself by linking back.
Does it 'water down' the link juice if the link is reciprocal?
-
Reciprocal links get a pretty bad rap, for pretty solid reasons. Link exchanges with masses of sites, whatever the relevance, does look pretty unnatural and may flag up as a link network. We definitely don't want that.
However, if done sparingly and kept to really relevant and related sites, then it's a nice traffic sharer, link builder and authority builder. SEOMoz and Distilled pretty much have reciprocal links on the go, but that's because they're highly related and offer great content and work for one another. In turn, as a user you may be more inclined to visit either one from the other's website, while the endorsement can serve as an authority check.
I'm quite a fan of legitimate testimonials where link reciprocation occurs. That can look natural and, again, is a nice trust builder. I'd never go too crazy with reciprocal links and I'd only ever keep it to websites who are related to, have preferably worked or collaborated with you on a project and that you, yourself, would be proud to endorse professionally.
Follow that, and I think some reciprocal links can be OK. But there's no doubt that the tactic has been abused by some. Don't give Google any reason to think you've fallen into that bracket.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
link building
https://www.youtube.com/redirect?q=https%3A%2F%2Fantena24.ro%2F
Link Building | | Tv2.ro
https://m.youtube.com/redirect?q=https%3A%2F%2Fantena24.ro%2F
https://t.me/iv?url=https%3A%2F%2Fantena24.ro
https://cr.naver.com/redirect-notification?u=https%3A%2F%2Fantena24.ro
https://panchodeaonori.sakura.ne.jp/feed/aonori/feed2js.php?src=https%3A%2F%2Fantena24.ro
https://tvtropes.org/pmwiki/no_outbounds.php?o=https%3A%2F%2Fantena24.ro
https://optimize.viglink.com/page/pmv?url=https%3A%2F%2Fantena24.ro
https://hobby.idnes.cz/peruanske-palive-papricky-rocoto-dlz-/redir.aspx?url=https%3A%2F%2Fantena24.ro
https://redirects.tradedoubler.com/utm/td_redirect.php?td_keep_old_utm_value=1&url=https%3A%2F%2Fantena24.ro
https://www.kaskus.co.id/redirect?url=https%3A%2F%2Fantena24.ro
https://salesevents.madison.com/go.php?article_id=108164&dealer_id=60&ga_id&promo_id=25&source=promotion&url=https%3A%2F%2Fantena24.ro
https://bbs.pku.edu.cn/v2/jump-to.php?url=https%3A%2F%2Fantena24.ro%2F
https://feeds.hanselman.com/~/t/0/0/scotthanselman/~/https:/antena24.ro
https://guru.sanook.com/?URL=https%3A%2F%2Fantena24.ro%2F
https://keyscan.cn.edu/AuroraWeb/Account/SwitchView?returnUrl=https%3A%2F%2Fantena24.ro
https://bukkit.org/proxy.php?link=https%3A%2F%2Fantena24.ro
https://nou-rau.uem.br/nou-rau/zeus/auth.php?back=https%3A%2F%2Fantena24.ro%2F&go=x&code=x&unit=x
https://redirect.camfrog.com/redirect/?url=https%3A%2F%2Fantena24.ro
https://auth.she.com/logout/?callback=https%3A%2F%2Fantena24.ro&client_id=8
https://bugcrowd.com/external_redirect?site=https%3A%2F%2Fantena24.ro
https://wikimapia.org/external_link?url=https%3A%2F%2Fantena24.ro
https://www.earth-policy.org/?URL=https://antena24.ro
https://m.ok.ru/dk?st.cmd=outLinkWarning&st.rfn=https%3A%2F%2Fantena24.ro%2F
https://m.ok.ru/dk?st.cmd=outLinkWarning&st.rfn=https%3A%2F%2Fantena24.ro
https://wfc2.wiredforchange.com/dia/track.jsp?v=2&c=hdorrh%2BHcDlQ%2BzUEnZU5qlfKZ1Cl53X6&url=https%3A%2F%2Fantena24.ro%2F
https://www.fuzokubk.com/cgi-bin/LinkO.cgi?u=antena24.ro
https://ipv4.google.com/url?q=https%3A%2F%2Fantena24.ro
https://ditu.google.com/url?q=https%3A%2F%2Fantena24.ro%2F
https://www.google.com/url?sa=t&url=https%3A%2F%2Fantena24.ro
https://m.verywed.com/redirect.php?url=https://antena24.ro/
https://www.projekt-office.ch/?URL=https://antena24.ro
https://mobile.myprice74.ru/redirect.php?url=antena24.ro
https://www.libenar.it/?URL=https://antena24.ro/
https://feeds.osce.org/~/t/0/0/osceofficetajikistan/~/https:/antena24.ro
https://feeds.gty.org/~/t/0/0/gtyblog/~/https:/antena24.ro
https://feeds.marinsoftware.com/~/t/0/0/marininsights/~/https:/antena24.ro
https://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=60610D15439B4103A0BF4E1051EDCF8B&url=https%3A%2F%2Fantena24.ro%2F&c=12807976268214810202&mkt=en-us
https://maps.google.bj/url?q=https%3A%2F%2Fantena24.ro%2F
https://www.google.bj/url?q=https%3A%2F%2Fantena24.ro%2F
https://www.htcdev.com/?URL=antena24.ro
https://maps.google.mu/url?q=https%3A%2F%2Fantena24.ro%2F
https://mitsui-shopping-park.com/lalaport/ebina/redirect.html?url=https%3A%2F%2Fantena24.ro%2F
https://images.google.co.uk/url?sa=t&url=https%3A%2F%2Fantena24.ro%2F
https://maps.google.co.uk/url?sa=t&url=https%3A%2F%2Fantena24.ro%2F
https://google.co.uk/url?sa=t&url=https%3A%2F%2Fantena24.ro%2F
https://results.dogpile.com/search/web?q=antena24.ro
https://www.ask.com/web?q=antena24.ro
https://search.aol.com/aol/search?s_chn=prt_bon&q=antena24.ro
https://duckduckgo.com/?q=antena24.ro&ia=web
https://www.bing.com/search?q=antena24.ro
https://search.yahoo.com/search?p=antena24.ro
https://search.yahoo.co.jp/search?p=antena24.ro1 -
Houzz Comment Links
A company I am working with has been posting pictures and links to their website in the comments section of Houzz articles. I notice many companies have been doing this in general. While it generates decent amounts of traffic, I am wondering if google sees 30 links coming from article comments that it will deem that as spam? My gut tells me to send these comment links to the Houzz member profile, then direct them to your own website. Thoughts? ***Anyone in home design, decor, etc. should really get involved there. Fantastic source of business for professional in that field.
Link Building | | RandyEpp0 -
Having a link from a foreign site
I just ran an OSE on a competitor of ours that they have a few links from this website, http://www.tz-online.de/ would this not damage there site?
Link Building | | ScottBaxterWW0 -
Text Link vs image link?
Which passes most link juice a text link or an image with the correct 'alt' attribute? Do the pass the same amount or is one more valuable than the other?
Link Building | | SamCUK0 -
Does linking to a subdomain give link juice to the main domain?
I have a few domains that I'm going to use for link building, will the link juice from the sub domains transfer to the main domain?
Link Building | | Vsky0 -
Iframes vs links
Obviously, websites can link to another web site using iframes, and Google and other search engines do seem to have some capability to index the content. What I want to know is what is the difference in value passed between a regular link and an iframe link. <iframe src="http://www.targetwebsite.com/targetlink"><br /><br />will have the same page ranking effect on the target web site as this link: <br /><br /><a href="http://www.targetwebsite.com/targetlink">link</a><br /><br />Alternative, would it work to include an invisible actual link right before the iframe, like this: <br /><br /><a style="display: none;" href="http://www.targetwebsite.com/targetlink">link</a><br /><iframe src="http://www.targetwebsite.com/targetlink"/></p> <p><span style="color: #5e5e5e;">The reason is that we are building a product recommendation engine, for a branded cosmetology school in order to get our concept salons to link back to use and I was curious if creating a version they can use as an iframe will give us link benefit.</span></p></iframe>
Link Building | | incept0