Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is it better to redirect a url or set up a landing page for a new site?
-
Hi,
One of our clients has got a new website but is still getting quite a lot of traffic to her old site which has a page authority of 30 on the home page and has about 20 external backlinks.
It's on a different hosting package so a different C block but I was wondering if anyone could advise if it would be better to simply redirect this page to the new site or set up a landing page on this domain simply saying "Site has moved, you can now find us here..." sort of idea.
Any advice would be much appreciated
Thanks
-
If you can check through all the backlinks and can be sure that they're good quality links, I'd bop in a 301 redirect.
I look for two things when considering 301s: Traffic and live links. Your client has both.
If she is serious about promoting the new site as the definitive website for her brand, then I'd put in the redirect. For continuity's sake, you may want to make the new page similar to the old one, or carry the same brand messaging, but I think a 301 is much more preferential than a landing page. It would pass on link strength and also not interrupt the user's journey.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moving pages to new domain
Hello, Our product pages are ranked #1 on google for our target keywords using our domain e.g. www.olddomain.com/cases/productxyz and sell about 20 products all ranked #1. We have a new company called www.newco.com/case/product1, 2, 3 etc. We use woocommerce e-commerce for both old and new sites. What is the best way to list our old co-products on our new site and move over the #1 rankings? Do we create new products (using our new nice design) in the newco.com woo commerce and then redirect old co links? do we copy and paste all that old content into the newco.com? Totally confused. Thank you!
Web Design | | Jamesmcd031 -
Should i be using shortcodes for my my page content.
Hello, I have a question. Sorry if this is been answered before. Recently I decided to do a little face lift to my main website pages. I wanted to make my testimonials more pretty. Found this great plugin for testimonials which creates shortcodes. I love how it looks like, but just realised that when I use images in shortcodes, these are not picked up by search engines 😞 only text is. Image search ability is pretty important for me and I'm not sure if I should stick with my plain design and upload images manually with all alt tags and title tags or there is a way to adjust shortcode so it shows images to search engines. You can see example here. https://a-fotografy.co.uk/maternity-photographer-edinburgh/ Let me know your thoughts guys. Regards, Armands
Web Design | | A_Fotografy1 -
Interlinking using Dynamic URLs Versus Static URLs
Hi Guys, Could you kindly help us in choosing best approach out of mentioned below 2 cases. Case. 1 -We are using: We interlink our static pages(www.abc.com/jobs-in-chennai) through footer, navigation & by showing related searches. Self referential Canonical tags have been implemented. Case. 2 -We plan to use: We interlink our Dynamic pages(www.abc.com/jobs-in-chennai?source=footer) through footer, navigation & by showing related searches. Canonical tags have been implemented on dynamic urls pointing to corresponding static urls Query 1. Which one is better & expected to improve rankings. Query 2. Will shifting to Case 2 negatively affect our existing rankings or traffic. Regards
Web Design | | vivekrathore0 -
Old site to new WordPress site - Client concerned about Yahoo Ranking
Hello, Back Story I have a client (law firm) who has a large .html website. He has been doing his own SEO for years and it shows. I think the only reason he reached out to a professional is because he got a huge penalty from Google last fall and fell very far down in rankings. Although, he still retains a #1 spot in Yahoo for his site for the keyword phrase he wants. I have been creating a new WordPress theme for the client and creating all new pages and updating the formatting/SEO. From the beginning I have told the client that when we delete the old site and install a new WordPress site (same domain name, but different page hierarchy) he will take a bump in the search engines until all the 301 redirects get sorted out. I told him I can't guarantee any time frame of how long the dip in SEO will last. Some sites bounce right back while others take longer. Last week, during a discussion, he tells me that if he loses his #1 ranking on Yahoo for any length of time he thinks he will go out of business. Needless to say I was a little taken back. When it comes to SEO I use best practice techniques, do my research, stay on top of trends but I never guarantee rankings when moving to a new site. I'm thinking of ways I can help elevate any type of huge SEO drop off and help the client. Here is what I was thinking of suggesting to the client and I would love some feedback. Main Question He has another domain he isn't doing anything with. It's pretty much his domain name with pc added. I was thinking about using that domain to create a simple 1-2 page WordPress website with brand new content (no duplicate content) aimed at attracting his keyword phrase. I would do as much SEO as I could with a 1-2 page site and give it a month or so to see if this smaller site can get into the top #10 in Yahoo, or higher. Then, when we move the site he will still have a website on the first page of Yahoo for his keyword phrase. I hope I explained it clearly 🙂 I would be open to any suggestions anyone may have. Thanks
Web Design | | Bill_K0 -
Link colour on page?
I always thought that the link colour has to be different from text colour? I have come across a site http://www.printandpackaging.co.uk/ and it has made me question this belief, they seem to only have bolded the link which would be very nice if this is fine.
Web Design | | BobAnderson0 -
Page Size
Hello Mozers, What is the best page size ( or the max page size ie KB ) for a home page or a 2nd level page. Thank you - I appreciate you looking at this question. Vijay
Web Design | | vijayvasu0 -
Indexing Dynamic Pages
Hi, I am having an issues among others, regarding indexing dynamic pages. Our website, www.me-by-melia, was just put live and I am concerned the bottom naviagtion pages (http://www.me-by-melia.com/#store, http://www.me-by-melia.com/#facebook, etc) will not be indexed and create duplicate pages. Also, when you open these pages in a new tab, it takes you to homepage. The website was created in HTML5. Please advise.
Web Design | | Melia0 -
Landing pages vs internal pages.
Hey everyone I have run into a problem and would greatly appreciate anyone that could weigh in on it. I have a web client that went to an outside vendor for marketing. The client asked me to help them target some keywords and since I am new to the SEO world I have proceeded by researching the best keywords for the client. I found 6 that see excellent monthly searches. I then registered the .com and or .net domain names that match these words. I then started building landing pages that make reference to the keyword and then have links to his site to get more info. My customer sent the first of these sites to the marketer and he says I am doing things all wrong. He says rather then having landing pages like this I should just point the domain names at internal pages to the website. He also says that I should not have different looks for the landing pages from the main site and that I should have the full site menu on each landing page. I wanted to here what everyone here has to say about the pros and cons of the way to do this cause the guy giving the advice to me has a lower ranking site then I do and I have only started working on getting my site ranked this year. He has atleast according to him been doing this forever. Thanks, Ron
Web Design | | bsofttech0