Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is it better to redirect a url or set up a landing page for a new site?
-
Hi,
One of our clients has got a new website but is still getting quite a lot of traffic to her old site which has a page authority of 30 on the home page and has about 20 external backlinks.
It's on a different hosting package so a different C block but I was wondering if anyone could advise if it would be better to simply redirect this page to the new site or set up a landing page on this domain simply saying "Site has moved, you can now find us here..." sort of idea.
Any advice would be much appreciated
Thanks
-
If you can check through all the backlinks and can be sure that they're good quality links, I'd bop in a 301 redirect.
I look for two things when considering 301s: Traffic and live links. Your client has both.
If she is serious about promoting the new site as the definitive website for her brand, then I'd put in the redirect. For continuity's sake, you may want to make the new page similar to the old one, or carry the same brand messaging, but I think a 301 is much more preferential than a landing page. It would pass on link strength and also not interrupt the user's journey.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it against google guidelines to use third party review sites as well as have reviews on my site marked up with schema?
So, i look after a site for my family business. We have teamed up with the third party site TrustPilot because we like the way it enables us to send out reviews to our customers directly from our system. It's been going great and some of the reviews have been brilliant. I have used a couple of these reviews on our site and marked them up with: REVIEW CONTENT We work in the service industry and so one of the problems we have found is that getting our customers to actually go online and leave a review. They normally just leave their comments on a job sheet that the workers have signed when they leave. So I have created a page on our site where we post some of the reviews the guys receive too. I have used the following: REVIEW TITLE REVIEW Written by: CUSTOMER NAME Type of Service:House Removal Date published: DATE PUBLISHED 10 / 10 stars I was just wondering I was told that this could be against googles guidelines and as i've seen a bit of a drop in our rankings in the last week or so i'm a little concerned. Is this getting me penalised? Should I not use my reviews referencing the ones on trust pilot and should i not have my own reviews page with rich snippets?
Web Design | | BearPaw881 -
Moving to new site. Should I take old blog posts with me?
Our company website has needed a complete overhaul for some time now and the new one is almost ready to go live. We also have a separate "news" site that is houses around 800 blog posts and news items. (That news site will be thrown away because it's on a completely different domain and causes confusion.) So we have a main site with about 100 decent blog posts and a separate news site with 800 poor posts. I plan on bringing all the main site blog posts over to the new site (both WordPress), but my question is whether or not to bring over the news site posts? All, handful, none? Another issue is the news site doesn't have Google Analytics, so I'm not sure if any posts actually generate traffic, but I can from the main site we do get some referrals from it. As far as quality of content goes, it's poor. Not sure who wrote it all, but it's mainly text press releases that aren't very interesting. Is it worth bringing over for SEO purposes or simply delete the site and create a mass redirect so all of those pages will direct to the new website's blog page? Any help is greatly appreciated.
Web Design | | codyfrew0 -
How long should an old site redirecting to a new site remain activated on a server?
Once I switch a site to a new domain (with links to corresponding/relative pages), will I have to keep the old site live forever for those links to work, or how long should I wait before I inactivate the old site on our server?
Web Design | | jwanner0 -
Why are there lots of 404s after setting up CDN?
I just setup Cloudfront CDN through W3 Total Cache. Everything looks good but there is one problem that I have encountered: After activating the CDN none of the images are available at the older image URLs and they are throwing a 404 error. Let me give you an example for this: 1. Before I setup the CDN, let's say an image was available at http://example.com/wp-content/uploads/2015/03/leap-of-faith.jpg 2. After I setup the CDN, the image is available at http://cdn.example.com/wp-content/uploads/2015/03/leap-of-faith.jpg and the good part is the URLs in the blog posts where this image was attached is updated to reflect the above mentioned URL. But the problem is that when visit the older URL of the image (which is what Google has crawled earlier, I get a 404 error). Can you help me how to avoid this problem? Ravi C
Web Design | | stj0 -
Pages vs. Posts for SEO
Hi, I would like your thoughts about pages vs. posts for SEO. I understand the difference in terms of WP structure and have read the SEOmoz blog post about setting up your site for SEO success (http://www.seomoz.org/blog/setup-wordpress-for-seo-success). However, if you're trying to rank for a particular keyword, it seems that either one could work, from an on-page SEO perspective, as far as title tag, URL, meta description, etc. So how do you decide whether to set up a page vs. a post? What are the pros and cons, from an SEO perspective, about using one vs. the other? Thanks in advance! Carolina
Web Design | | csmm0 -
Custom 404 Page Indexing
Hi - We created a custom 404 page based on SEOMoz recommendations. But.... the page seems to be receiving traffic via organic search. Does it make more sense to set this page as "noindex" by its metatag?
Web Design | | sftravel0 -
Indexing Dynamic Pages
Hi, I am having an issues among others, regarding indexing dynamic pages. Our website, www.me-by-melia, was just put live and I am concerned the bottom naviagtion pages (http://www.me-by-melia.com/#store, http://www.me-by-melia.com/#facebook, etc) will not be indexed and create duplicate pages. Also, when you open these pages in a new tab, it takes you to homepage. The website was created in HTML5. Please advise.
Web Design | | Melia0 -
Optimal redirect configuration from a misspelled domain that we own.
We have a handful of inbound links to www.t-chek.com (note the hyphen). Our normal site is www.tchek.com (no hyphen). We own both domains and have some sort of domain-wide redirect set up now. This works fine for traffic, but I suspect it's not optimal for SEO purposes. I came to this conclusion by looking in OSE and noticing that none of the inbound links to www.t-chek.com were also being attributed to www.tchek.com. 2 questions: Is it immediately evident what type of redirect I have in place now, or do I need to figure that out? Is the fix as simple as editing the .htaccess file on the hyphenated domain? I don't have direct control over the hyphenated domain, and I'd like to be able to know exactly what we need to do so I can request help from my IT department. I'd appreciate hearing your wisdom. Thanks!
Web Design | | SheriGolla0