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        4. What is the best way to optimize/setup a teaser "coming soon" page for a new product launch?

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        What is the best way to optimize/setup a teaser "coming soon" page for a new product launch?

        Intermediate & Advanced SEO
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        • GSI
          GSI last edited by

          Within the context of a physical product launch what are some ideas around creating a /coming-soon page that "teases" the launch. Ideally I'd like to optimize a page around the product, but the client wants to try build consumer anticipation without giving too many details away. Any thoughts?

          1 Reply Last reply Reply Quote 0
          • KeriMorgret
            KeriMorgret @Mike.Goracke last edited by

            Thanks for our laugh for this morning Mike. We had no idea we were ranking for that!

            1 Reply Last reply Reply Quote 0
            • Mike.Goracke
              Mike.Goracke @GSI last edited by

              Keri's example of Moz's "top secret project" is a good one.

              If you Google "top secret project" they are appearing at the bottom of the second page SERP.

              KeriMorgret 1 Reply Last reply Reply Quote 1
              • Mike.Goracke
                Mike.Goracke @KeriMorgret last edited by

                Just signed up 🙂

                1 Reply Last reply Reply Quote 2
                • KeriMorgret
                  KeriMorgret last edited by

                  I wouldn't know. Never have heard of a company that ever tried to give out any teases when anything new is coming along. 😉

                  Beep!

                  Mike.Goracke 1 Reply Last reply Reply Quote 1
                  • GSI
                    GSI @Mike.Goracke last edited by

                    The tricky part is the client wants to keep the product a "secret". They don't want to create the product page as the teaser URL, since the optimized URL for the new product would reveal the new product itself.

                    I agree with your approach, but I the trick here is going to be optimizing a /coming-soon page that then redirects to the new product page a week or two before the launch.

                    Mike.Goracke 1 Reply Last reply Reply Quote 0
                    • Mike.Goracke
                      Mike.Goracke last edited by

                      Not knowing the product kind of makes it difficult to go on that; however, some of these ideas may work.

                      I would create a landing page for the physical product, then additional pages optimized around the product launch:

                      • [product name] Release Date
                      • [product name] Specifications or Specs
                      • [product name] News
                      • [product name] Price
                      • [product name] Pre-order
                      • [product name] Price
                      • [product name] Sneak Peek
                      • etc.

                      Create a landing page that is specific to any question that a visitor would/could have about the product.

                      Does that help/give you some ideas?

                      Mike

                      GSI 1 Reply Last reply Reply Quote 0
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