• ramc-7JcUnB

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Turn SEO data into actionable Content Briefs
          Moz Pro

          Turn SEO data into actionable Content Briefs

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Access 20 years of data with flexible pricing
          Moz API

          Access 20 years of data with flexible pricing

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. Research & Trends
        3. White Hat / Black Hat SEO
        4. Do pingbacks in Wordpress help or harm SEO? Or neither?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Do pingbacks in Wordpress help or harm SEO? Or neither?

        White Hat / Black Hat SEO
        4
        5
        11384
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • jhinchcliffe
          jhinchcliffe last edited by

          Hey everyone,

          Just wondering, do pingbacks in Wordpress help or harm SEO? Or neither?

          1 Reply Last reply Reply Quote 1
          • global12
            global12 @itrogers last edited by

            There's a few pingbacks on my blog that are broken links. How do you remove pingbacks?

            1 Reply Last reply Reply Quote 0
            • NakulGoyal
              NakulGoyal @itrogers last edited by

              I agree with Ian 100%. It does not make sense (Even though that pingback link is nofollowed). Does it help your user ? Would it be useful to have that link available to them ?  Think about the user experience and in most cases, we get the correct answer, which is almost certain to be white hat way of handling the situation :).

              Great answer Ian.

              1 Reply Last reply Reply Quote 2
              • jhinchcliffe
                jhinchcliffe last edited by

                yes it does thank you!

                1 Reply Last reply Reply Quote 1
                • itrogers
                  itrogers last edited by

                  Personally, the only reason a pingback is useful for me is for the notification that someone is linking to me. When you "accept" the pingpack it displays it on the blog as if it were a comment. When you view the pingback in the comments on the post page it really doesn't make any sense at all and doesn't really have any value to the page or those looking at it. I typically just delete the pingback and go forward now knowing another site linked to me.

                  Also, there is the possibility that Google may crawl the link in your comments. In that case it will now look like a 2 way / reciprocal link, where there have been several cases that Google has discounted / devalued those types of links. Hope that helps.

                  NakulGoyal global12 2 Replies Last reply Reply Quote 5
                  • 1 / 1
                  • First post
                    Last post

                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • Halmblogmusic

                    Should I Report A SEO Agency to Google

                    spam backlink attack spam backlinks

                    Our competitor has employed the services of a spammy SEO agency that sends spammy links to our site. Though our rankings were affected we have taken the necessary steps. It is possible to send evidence to Google so that they can take down the site. I want to take this action so that other sites will not be affected by them again.

                    White Hat / Black Hat SEO | | Halmblogmusic
                    0
                  • calvinkj

                    What is the proper URL length? in seo

                    i learned that having 50 to 60 words in a url is ok and having less words is preferable by google. but i would like to know that as i am gonna include keywords in the urls and i am afraid it will increase the length. is it gonna slighlty gonna hurt me? my competitors have 8 characters domain url and keywords length of 13 and my site has 15 character domain url and keywords length of 13 which one will be prefered by google.

                    White Hat / Black Hat SEO | | calvinkj
                    0
                  • IsaCleanse

                    Dodgy backlinks pointing to my website - someone trying to ruin my SEO rankings?

                    I just saw in 'Just discovered' section of MOZ that 2 new backlinks have appeared back to my website - www.isacleanse.com.au from spammy websites which look like they might be associated with inappropriate content. 1. http://laweba.net/opinion-y-tecnologia/css-naked-day/comment-page-53/ peepshow says: (peepshow links off to my site)07/17/2016 at 8:55 pm2. http://omfglol.org/archives/9/comment-page-196 voyeur says: (voyeur linking off to my site)
                    July 17, 2016 at 7:58 pm Any ideas if this is someone trying to send me negative SEO and best way to deal with it? 

                    White Hat / Black Hat SEO | | IsaCleanse
                    0
                  • BobGW

                    How to make second site in same niche and do white hat SEO

                    Hello, As much as we would like, there's a possibility that our site will never recover from it's Google penalties. Our team has decided to launch a new site in the same niche. What do we need to do so that Google will not mind us having 2 sites in the same niche? (Menu differences, coding differences, content differences, etc.) We won't have duplicate content, but it's hard to make the sites not similar. Thanks

                    White Hat / Black Hat SEO | | BobGW
                    0
                  • SEOBirmingham81

                    The use of a ghost site for SEO purposes

                    Hi Guys, Have just taken on a new client (.co.uk domain) and during our research have identified they also have a .com domain which is a replica of the existing site but all links lead to the .co.uk domain. As a result of this, the .com replica is pushing 5,000,000+ links to the .co.uk site. After speaking to the client, it appears they were approached by a company who said that they could get the .com site ranking for local search queries and then push all that traffic to .co.uk. From analytics we can see that very little referrer traffic is coming from the .com. It sounds remarkably dodgy to us - surely the duplicate site is an issue anyway for obvious reasons, these links could also be deemed as being created for SEO gain? Does anyone have any experience of this as a tactic? Thanks, Dan

                    White Hat / Black Hat SEO | | SEOBirmingham81
                    0
                  • howardd

                    Black Hat SEO Case Study - Private Link Network - How is this still working?

                    I have been studying my competitor's link building strategies and one guy (affiliate) in particular really caught my attention. He has been using a strategy that has been working really well for the past six months or so. How well? He owns about 80% of search results for highly competitive keywords, in multiple industries, that add up to about 200,000 searches per month in total. As far as I can tell it's a private link network. Using Ahref and Open Site Explorer, I found out that he owns 1000s of bought domains, all linking to his sites. Recently, all he's been doing is essentially buying high pr domains, redesigning the site and adding new content to rank for his keywords. I reported his link-wheel scheme to Google and posted a message on the webmaster forum - no luck there. So I'm wondering how is he getting away with this? Isn't Google's algorithm sophisticated enough to catch something as obvious as this? Everyone preaches about White Hat SEO, but how can honest marketers/SEOs compete with guys like him? Any thoughts would be very helpful. I can include some of the reports I've gathered if anyone is interested to study this further. thanks!

                    White Hat / Black Hat SEO | | howardd
                    0
                  • jef2220

                    Asynchronous loading of product prices bad for SEO?

                    We are currently looking into improving our TTFB on our ecommerce site. A huge improvement would be to asynchronously load the product prices on the product list pages. The product detail page – on which the product is ordered- will be left untouched. The idea is that all content like product data, images and other static content is sent to the browser first(first byte). The product prices depend on a set of user variables like delivery location, vat inclusive/exclusive,… etc. So they would requested via an ajax call to reduce the TTFB. My question is whether google considers this as black hat SEO or not?

                    White Hat / Black Hat SEO | | jef2220
                    0
                  • ConversionChamp

                    How Is Your Approach Towards Adult SEO?

                    I would like to know how SEOMoz community members approach adult SEO. How do you approach a project when you get one (if you do it that is). If you dont do adult SEO, why do you not do it? Is it because it's much more difficult than normal SEO or do you not want to associate yourself with that industry?

                    White Hat / Black Hat SEO | | ConversionChamp
                    0

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  • Digital Marketers
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • Local Citation Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.