Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. Research & Trends
    3. White Hat / Black Hat SEO
    4. Do pingbacks in Wordpress help or harm SEO? Or neither?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Do pingbacks in Wordpress help or harm SEO? Or neither?

    White Hat / Black Hat SEO
    4
    5
    11290
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • jhinchcliffe
      jhinchcliffe last edited by

      Hey everyone,

      Just wondering, do pingbacks in Wordpress help or harm SEO? Or neither?

      1 Reply Last reply Reply Quote 1
      • global12
        global12 @itrogers last edited by

        There's a few pingbacks on my blog that are broken links. How do you remove pingbacks?

        1 Reply Last reply Reply Quote 0
        • NakulGoyal
          NakulGoyal @itrogers last edited by

          I agree with Ian 100%. It does not make sense (Even though that pingback link is nofollowed). Does it help your user ? Would it be useful to have that link available to them ?  Think about the user experience and in most cases, we get the correct answer, which is almost certain to be white hat way of handling the situation :).

          Great answer Ian.

          1 Reply Last reply Reply Quote 2
          • jhinchcliffe
            jhinchcliffe last edited by

            yes it does thank you!

            1 Reply Last reply Reply Quote 1
            • itrogers
              itrogers last edited by

              Personally, the only reason a pingback is useful for me is for the notification that someone is linking to me. When you "accept" the pingpack it displays it on the blog as if it were a comment. When you view the pingback in the comments on the post page it really doesn't make any sense at all and doesn't really have any value to the page or those looking at it. I typically just delete the pingback and go forward now knowing another site linked to me.

              Also, there is the possibility that Google may crawl the link in your comments. In that case it will now look like a 2 way / reciprocal link, where there have been several cases that Google has discounted / devalued those types of links. Hope that helps.

              NakulGoyal global12 2 Replies Last reply Reply Quote 5
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • edward-may

                I have deleted a couple of posts from my blog, im using wordpress but still showing in the search how to delete?

                Hey Guys, So I deleted a couple of pages from my blog, and when I search the keyword it is still showing do you guys have any idea how I can completed delete this from the search? Here is the page http://bit.ly/1cRR4qJ

                White Hat / Black Hat SEO | | edward-may
                0
              • Arian-Ya

                Adult Toy Store SEO

                Hi fellows, I'm not so strange to SEO. I have been promoting our spiritual network through SEO and we have received great returns from it. I'm planning to promote an adult toy store via SEO. I have never done any adult store promoting before but I think there are a lot of down sides to it, such as: #1 When I search related keywords many porn websites show up; I assume it seems spammy to google's eye. Also most of the links that I will get are probably from porn websites due to relevancy. #2 Many of our returning customers are coming from retargeting but I assume there is no adult promotion via google display. Is that right? (It's not SEO related) I'm wondering to know if google is against adult content in any way? Any feedbacks are appreciated.

                White Hat / Black Hat SEO | | Arian-Ya
                0
              • tjr

                Sitelinks Search Box impact for SEO

                I am wondering how the relatively new sitelinks search box impacts the SEO rankings for a specific site or keyword combination - do you guys have any experience or bechmarks on this? Obviously it should help on getting more real estate on the SERP page (due to adding the search box), but do you also get extra goodwill and improved SERP position from adding it? Also, is the impact different on different type of terms, let's say single brand or category term such as "Bestbuy" (or "coupon") or a combination term "Bestbuy Apple" (or "Dixons coupon")? Thanks in advance!

                White Hat / Black Hat SEO | | tjr
                0
              • esiow2013

                How to check if a site is doing blackhat SEO?

                Thanks in advance!

                White Hat / Black Hat SEO | | esiow2013
                0
              • howardd

                Black Hat SEO Case Study - Private Link Network - How is this still working?

                I have been studying my competitor's link building strategies and one guy (affiliate) in particular really caught my attention. He has been using a strategy that has been working really well for the past six months or so. How well? He owns about 80% of search results for highly competitive keywords, in multiple industries, that add up to about 200,000 searches per month in total. As far as I can tell it's a private link network. Using Ahref and Open Site Explorer, I found out that he owns 1000s of bought domains, all linking to his sites. Recently, all he's been doing is essentially buying high pr domains, redesigning the site and adding new content to rank for his keywords. I reported his link-wheel scheme to Google and posted a message on the webmaster forum - no luck there. So I'm wondering how is he getting away with this? Isn't Google's algorithm sophisticated enough to catch something as obvious as this? Everyone preaches about White Hat SEO, but how can honest marketers/SEOs compete with guys like him? Any thoughts would be very helpful. I can include some of the reports I've gathered if anyone is interested to study this further. thanks!

                White Hat / Black Hat SEO | | howardd
                0
              • smallpotatoes

                Does posting on Craigslist damage our SEO or reuptation?

                We have a website that's a single person barbershop. She has been promoting on Craigslist, and that is outranking the website in the SERPs. However, the craigslist results showing up are actually expired and don't link to anything. They just seem to be cached by Craigslist. My question is, is Craigslist considered to generally not be a good avenue for directing inbound links for services on your site? Or is it a good strategy to use Craigslist to build link traffic for service businesses? I get mixed responses when I search for this. Thanks eYtdHtg.png

                White Hat / Black Hat SEO | | smallpotatoes
                0
              • AppleCapitalGroup

                White Papers! Is this still good for SEO

                Does publishing a white paper good for SEO? We are trying to decide to publish one or not for the purpose of SEO. If it will not help, we will spend money for other things.

                White Hat / Black Hat SEO | | AppleCapitalGroup
                0
              • Markus111

                Would linking out to a gambling/casino site, harm my site and the other sites it links out to?

                I have been emailed asking if I sell links on one of my sites.  The person wants to link out to slotsofvegas[dot]com or similar. Should I be concerned about linking out to this and does it reduce the link value to any of the other sites that the site links out to? Thanks, Mark

                White Hat / Black Hat SEO | | Markus111
                1

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.