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        4. 301 Redirect to product page or category?

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        301 Redirect to product page or category?

        On-Page Optimization
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        • odegi
          odegi last edited by

          We manage an ecommerce website that sells health products. A few products have now been discontinued. I’m just wondering what would be the best practice in this case. Should we 301 redirect to a similar product or to a similar category page? ANY HELP IS GREATLY APPRECIATED!

          1 Reply Last reply Reply Quote 0
          • Vizergy
            Vizergy @KarlBantleman last edited by

            agreed - mine was simply my opinion as well 🙂  There is no wrong answer.

            1 Reply Last reply Reply Quote 0
            • KarlBantleman
              KarlBantleman last edited by

              I'd say a product page (if it is very similar to the product that is no longer available). If you have something like "You May Also Like" on the products this would be useful to have. Only my opinion though and there is no right or wrong answer.

              Vizergy 1 Reply Last reply Reply Quote 2
              • odegi
                odegi @Vizergy last edited by

                Sorry about that!  I did mean 301 redirect. Thank you!

                1 Reply Last reply Reply Quote 0
                • Vizergy
                  Vizergy last edited by

                  You mean 301, right?

                  I would say a category page as redirecting to a different product, no matter how similar, could make for a poor user experience.

                  odegi 1 Reply Last reply Reply Quote 1
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