• esmeralda-LT82Li
        All notifications
        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Track your brand’s footprint in AI search
          Moz Pro

          Track your brand’s footprint in AI search

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          Let your business shine with Listings AI

          Let your business shine with Listings AI

          Get found
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Access 20 years of data with flexible pricing
          Moz API

          Access 20 years of data with flexible pricing

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. SEO and Digital Marketing Forum
        2. Categories
        3. SEO Tactics
        4. Technical SEO
        5. Is the Authority of Individual Pages Diluted When You Add New Pages?
        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Is the Authority of Individual Pages Diluted When You Add New Pages?

        Technical SEO
        5 5 1.4k
        • Watching
          Notify me of new replies.
          Show question in unread.
        • Not Watching
          Do not notify me of new replies.
          Show question in unread if category is not ignored.
        • Ignoring
          Do not notify me of new replies.
          Do not show question in unread.
        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with topic management privileges can see it.
        • Charlessipe
          Charlessipe last edited by

          I was wondering if the authority of individual pages is diluted when you add new pages (in Google's view). Suppose your site had 100 pages and you added 100 new pages (without getting any new links). Would the average authority of the original pages significantly decrease and result in a drop in search traffic to the original pages?

          Do you worry that adding more pages will hurt pages that were previously published?

          1 Reply Last reply Reply Quote 0
          • EastEssence22
            EastEssence22 last edited by

            Authority or No of pages or all other factors are secondary.
            What is more important is assessment of our goals.
            Why do our website exist?
            How rich content we are building? Are we sounding like subject matter expert?
            Answers for these questions are more important than one page or many page? 
            Page rank, Page authority, Domain Authority these all are metrics as far as we are thinking about google ranking.
            Ultimately one page or many pages we are building website for human being.
            First purpose and then analysis. Reverse is not possible.

            SAMEER

            1 Reply Last reply Reply Quote 0
            • Doc_Sheldon
              Doc_Sheldon last edited by

              Charles, I wouldn't be too concerned about this. Assuming you're adding pages with quality content, the value they add to the site should outweigh any dilution effect, if any exists. To be a little safer, though, rather than adding 100 pages to a 100 page site in one go, can you phase them in gradually? That big a jump all at once could conceivably cause a temporary drop of the existing pages, I suppose, although I would expect any drop to be short term, with an overall gain once the new pages are picked up.

              1 Reply Last reply Reply Quote 0
              • Francisco_Meza
                Francisco_Meza last edited by

                I wouldn't worry about adding 100 new pages. Go for it. You also have to think about the opportunity cost of not creating the additional 100 pages. You will probably be missing out on something. With that said, make sure that you are creating high quality pages because it helps your domain overall. And remember this is for the long-term. Whenever I launch a new page, it gets to the 2nd page fast. Within the next 6 months to 1 year it's normally on the 1st page.

                1 Reply Last reply Reply Quote 0
                • redfishking
                  redfishking last edited by

                  Well, with more pages you will have more opportunities to go after different keywords and offer new original content. As long as the content isn't duplicate or spammy, I can't imagine you would be hurt for simply expanding your website. Even if you added a bunch of internal links to your new pages, as long as your pages still look natural it shouldn't be a problem.

                  1 Reply Last reply Reply Quote 0
                  • 1 / 1
                  • First post
                    Last post

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                    Getting Started
                    Moz Pro
                    Moz Local
                    Moz Bar
                    API
                    What's New

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                    Content Development
                    Competitive Research
                    Keyword Research
                    Link Building
                    On-Page Optimization
                    Technical SEO
                    Reporting & Analytics
                    Intermediate & Advanced SEO
                    Image & Video Optimization
                    International SEO
                    Local SEO

                  • Community

                    Discuss industry events, jobs, and news!

                    Moz Blog
                    Moz News
                    Industry News
                    Jobs and Opportunities
                    SEO Learn Center
                    Whiteboard Friday

                  • Digital Marketing

                    Chat about tactics outside of SEO

                    Affiliate Marketing
                    Branding
                    Conversion Rate Optimization
                    Web Design
                    Paid Search Marketing
                    Social Media

                  • Research & Trends

                    Dive into research and trends in the search industry.

                    SERP Trends
                    Search Behavior
                    Algorithm Updates
                    White Hat / Black Hat SEO
                    Other SEO Tools

                  • Support

                    Connect on product support and feature requests.

                    Product Support
                    Feature Requests
                    Participate in User Research

                  • See all categories

                  • How much domain authority is passed on through a link from a page with low authority?
                    nyc-seo
                    nyc-seo
                    0
                    9
                    2.6k

                  • Splitting Page Authority with two URLs for the same page.
                    JoaoPdaCosta-WBR
                    JoaoPdaCosta-WBR
                    0
                    7
                    1.8k

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  • Digital Marketers
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • Local Citation Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.