• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Intermediate & Advanced SEO
        4. Focusing on Multiple Niches for one site: good or bad?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Focusing on Multiple Niches for one site: good or bad?

        Intermediate & Advanced SEO
        4
        4
        10076
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • WebServiceConsulting.com
          WebServiceConsulting.com last edited by

          Is it wise to focus on multiple niches for one site, rather than zoning in one or two different niches?

          On one hand, you can target many more topics and go after tons of keywords, but on the other hand doesn't google get confused of what your site is really about? Won't google just focus on one of the niches that you provide more than all others?

          Any input would be great!

          1 Reply Last reply Reply Quote 0
          • SEO5Team
            SEO5Team last edited by

            Good response Patrick. I would agree with him. You can target multiple niches on one site however take due care with your on site efforts / taxonomy structure and get ready to add loads of good relevant content.

            1 Reply Last reply Reply Quote 0
            • WhiteboardCreations
              WhiteboardCreations last edited by

              102drive,

              Develop a website (or continue working on your current website) to develop a great user experience through navigation and how content is presented across the Home page and inner pages. Google doesn't necessarily see websites targeting multiple niches in one domain as a bad thing. Actually, they are getting better at making sure all websites put to the web are providing valuable, quality content for the searchers/your visitors. When talking about niche websites and only one domain, you'll need to have a strong strategy of not only high quality content development behind the niche and it's pages in the site, but also how and what links are being built to those pages. Targeting multiple niches on the Home page is going to be very tough because you don't want to risk over-optimizing your Home page or any page for that matter. On page SEO can only take so much and trying to hit many niches which don't compliment each other is going to be almost impossible by shear relevance of the keywords you are going after, the content you have on the site and how and where you can optimize those keywords within the page/source code.

              Build out your website like www.domain.com/niche1... then pages off of this and blog categories and articles linking to relevant pages and your off-page SEO linking to the /niche1 main page. www.domain.com/niche2 and so on. This way you can properly optimize each of these niche pages while referencing through from the root domain Home page or navigation and internal linking. It's like a client of ours who has many offices in different cities... we didn't build out a lot of sites for them, rather we are building authority to their main, older domain name like www.client.com/city1, www.client.com/city2 and so on. Then building their service pages with original content and blog articles off those folders for relevance.

              Hope this was helpful, but it'll be much easier on pumping good content into 1 site vs 5 or 10 other websites, especially if your domain has some age and a little authority build up in Google's eye. New sites will be tougher to rank, depending on your content, your competition, and your main keywords.

              Patrick

              1 Reply Last reply Reply Quote 1
              • Devanur-Rafi
                Devanur-Rafi last edited by

                Hi,

                If you want to focus on multiple niches using one domain, you have a huge task ahead (while this is highly recommended rather than coming up with multiple niche websites focused towards their corresponding niche). You would need content of great quality to cover all those niches. If you wish you make this domain to be able to rank high for different terms in multiple niches, you should prove the credibility of your website in terms of content quality and usefulness of it to the visitors. Take an example of websites like Wikipedia. They rank high for hundreds if not thousands of niches. So quality of the content is the key here.

                Websites that try to target multiple niches with thin content will go no where in search engines and will be flattened within no time. By the way, big and authority websites with quality content can out perform niche websites (focused on a single niche) in many ways.

                Hope you got the idea my friend.

                Best,

                Devanur Rafi

                1 Reply Last reply Reply Quote 0
                • 1 / 1
                • First post
                  Last post

                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • GhillC

                  Same site serving multiple countries and duplicated content

                  Hello! Though I browse MoZ resources every day, I've decided to directly ask you a question despite the numerous questions (and answers!) about this topic as there are few specific variants each time: I've a site serving content (and products) to different countries built using subfolders (1 subfolder per country). Basically, it looks like this:
                  site.com/us/
                  site.com/gb/
                  site.com/fr/
                  site.com/it/
                  etc. The first problem was fairly easy to solve:
                  Avoid duplicated content issues across the board considering that both the ecommerce part of the site and the blog bit are being replicated for each subfolders in their own language. Correct me if I'm wrong but using our copywriters to translate the content and adding the right hreflang tags should do. But then comes the second problem: how to deal with duplicated content when it's written in the same language? E.g. /us/, /gb/, /au/ and so on.
                  Given the following requirements/constraints, I can't see any positive resolution to this issue:
                  1. Need for such structure to be maintained (it's not possible to consolidate same language within one single subfolders for example),
                  2. Articles from one subfolder to another can't be canonicalized as it would mess up with our internal tracking tools,
                  3. The amount of content being published prevents us to get bespoke content for each region of the world with the same spoken language. Given those constraints, I can't see a way to solve that out and it seems that I'm cursed to live with those duplicated content red flags right up my nose.
                  Am I right or can you think about anything to sort that out? Many thanks,
                  Ghill

                  Intermediate & Advanced SEO | | GhillC
                  0
                • andy.bigbangthemes

                  Are "Powered By..." type footer backlinks good or bad for SEO?

                  Hi guys, We're running a software company which is also selling WP themes amongst other things. We've heard recently that footer backlinks like "Powered by BigBangThemes" might do more harm than good. Some clients usually forget to change them - so we want to make sure we stop including them in case this is true. Thanks!

                  Intermediate & Advanced SEO | | andy.bigbangthemes
                  0
                • Joseph-Green-SEO

                  One domain - Multiple servers

                  Can I have the root domain pointing to one server and other URLs on the domain pointing to another server without redirecting, domain masking or HTML masking? Dealing with an old site that is a mess. I want to avoid migrating the old website to the new environment. I want to work on a page by page and section by section basis, and whatever gets ready to go live I will release on the new server while keeping all other pages untouched and live on the old server. What are your recommendations?

                  Intermediate & Advanced SEO | | Joseph-Green-SEO
                  0
                • jnew929

                  Is it bad for SEO to have a page that is not linked to anywhere on your site?

                  Hi, We had a content manager request to delete a page from our site. Looking at the traffic to the page, I noticed there were a lot of inbound links from credible sites. Rather than deleting the page, we simply removed it from the navigation, so that a user could still access the page by clicking on a link to it from an external site. Questions: Is it bad for SEO to have a page that is not directly accessible from your site? If no: do we keep this page in our Sitemap, or remove it? If yes: what is a better strategy to ensure the inbound links aren't considered "broken links" and also to minimize any negative impact to our SEO? Should we delete the page and 301 redirect users to the parent page for the page we had previously hidden?

                  Intermediate & Advanced SEO | | jnew929
                  0
                • the-gate-films

                  Adult Toys Sites

                  Does anyone know of any changes SEOwise when running an adult toy site versus a normal eCommerce site? Is there any tips or suggestions that are worth knowing to achieve rankings faster? Thanks,

                  Intermediate & Advanced SEO | | the-gate-films
                  0
                • AMHC

                  Multiple Ecommerce sites, same products

                  We are a large catalog company with thousands of products across 2 different domains. Google clearly knows that the sites are connected. Both domains are fairly well known brands - thousands of branded searches for each site per month. Roughly half of our products overlap - they appear on both sites. We have a known duplicate content issue - both sites having exactly the same product descriptions, and we are working on it. We've seen that when a product has different content on the 2 sites, frequently, both pages get to page 2 of the SERPs, but that's as far as it goes, despite aggressive white hat link building tactics. 1. Is it possible to get the same product pages on page 1 of the SERPs for both sites? (I think I know the answer...) 2. Should we be canonicalizing (is that a word?) products across the sites? This would get tricky - both sites have roughly the same domain authority, but in different niches. Certain products and keywords naturally rank better on 1 site or the other depending on the niche.

                  Intermediate & Advanced SEO | | AMHC
                  0
                • ColeLusby

                  Sites in multiple countries using same content question

                  Hey Moz, I am looking to target international audiences. But I may have duplicate content. For example, I have article 123 on each domain listed below. Will each content rank separately (in US and UK and Canada) because of the domain? The idea is to rank well in several different countries. But should I never have an article duplicated? Should we start from ground up creating articles per country? Some articles may apply to both! I guess this whole duplicate content thing is quite confusing to me. I understand that I can submit to GWT and do geographic location and add rel=alternate tag but will that allow all of them to rank separately? www.example.com www.example.co.uk www.example.ca Please help and thanks so much! Cole

                  Intermediate & Advanced SEO | | ColeLusby
                  0
                • drewzal

                  I have a .com site but I am only ranking good on google for Canada and not the USA.

                  We are located in Canada but sell our products world wide. We are ranking ok on google.ca but are not in the top 50 on google.com. Is it due to my ip address? Is there any tips that you can give me to help up my rating for google.com. Any info you can provide me with will be amazing. Thanks,

                  Intermediate & Advanced SEO | | drewzal
                  0

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                • Digital Marketers
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.