Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Why does this keyword have much greater volume in Bing Keyword Research Tool than Google AdWords Keyword Planner?
-
I'm using the Google AdWords keyword planner and Bing Webmaster Keyword Research tool. For both, I'm trying to get accurate search volume for the exact term "advertising sales".
Over the last thirty days, Bing reports a volume of 5,988. Google's average monthly search volume is 880. Given the market share Google has, I would expect a much higher volume, especially when compared to Bing. Can you offer some ideas of why this might be happening?
-
Update: I checked exact match search volume on Bing using the past 30 days and on Google AdWords keyword planner using average monthly searches. For "advertising sales", Google gives me 480 and Bing gives me 11,224. Can someone offer ideas of why the issue is continuing?
-
I appreciate the reply, but I'm comparing Bing exact match to Google exact match, so that wouldn't be the cause for the discrepancy.
-
Hi Kevin,
Google's tool only give exact match search volumes whereas Bing includes broad phrase and exact match results. This might be the cause for the discrepancy in volumes. Google's data being displayed in the keyword tool might not be that current.
Cheers,
SEO5..
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I do keyword research when search volume is unknown
Hi Mozzers! I do a lot of work in niche areas, and one issue I often confront in keyword research is unknown search volume. That is, I'll be doing keyword research in Keyword Explorer or Gooogle Search Console, and for the most relevant keywords, I find either very low search volumes, null search volumes, or "Data not available." How do I make good keyword planning decisions when I can't find good data for search volume? Thanks for sharing your thoughts. Andy
Keyword Research | | AndyKubrin0 -
YouTube Keyword Research
MOZ has some really powerful tools available to us, but I was wondering if there are any tools for conducting keyword research for YouTube? Thanks!
Keyword Research | | Alaeddin1 -
What tools can show me seasonal peaks in search volume?
HI, I am wanting to see when search volume "peaks" for specific keywords. Is there a good way to view search volume over an historical timeline? See the best month, weeks? Thanks! Kevin
Keyword Research | | yandl0 -
Keywords + Country?
Hey guys, Let's say that I'm doing on-site SEO for a website that sells football shirts. This website targets 5 different countries. We only have a .com domain and no other country specific domains will be added at this point. When I choose the keywords, do I opt for product name + country or only product name? football shirts france or football shirts? Some info: Countries have been added in the title of the pages. Countries appear in the footer. Thank You.
Keyword Research | | BruLee0 -
Is there an ideal ratio of keyword difficulty to search volume?
I used the keyword research tool to pull data on potential keywords, the report returns a percentage to represent the competition and difficulty of a keyword. Is there an ideal ratio of percent difficulty to search volume
Keyword Research | | AdviceElle0 -
How do you optimize for compound keywords
What is the best way to handle keywords like "switchplate covers"? The key word may be seen as either a 2 or 3 word phrase, depending how you handle the compound term: "switch plate" or "switchplate" In google KW it shows different results for switch plate vs switchplate as well as using cover vs covers. I've tried using all the variations in my descriptions, titles and H2s but I think this is diluting them all. Can anyone show me best practice guidelenes or examples of good solutions to these kinds of compound key words? Thanks Handcrafter
Keyword Research | | stephenfishman0 -
How can i track keywords history
i need to keep a record for all keywords history , is there any way that we can track keywords history so we can compare each week with the previous weeks ?
Keyword Research | | omarfk0 -
How does Google treat the symbols ® and ™ if they are part of keyword?
For example: As a keyword, is "Cisco®" the same as "Cisco"? I tried a couple of things to find out: 1. I put both keywords in Google adwords tool. Google displayed search volume data only for Cisco. That means it ignores the ® symbol. 2. I typed in Cisco® and Cisco in Google search. of SERPs are the same. And the first page results are almost same excpet for Google Places listings. Based on above two observations, I think that Google treats Cisco® and Cisco in the same manner. So if we optimize a page for Cisco®, we will get benefit for the keyword Cisco as well. Does anybody has any other experience? (Note: the keyword used here(Cisco) is just an example. Thanks, Supriya.
Keyword Research | | Amjath0
