Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Keyword research tools
-
So I went to a panel a while back that said Wordtracker is basically useless. I'm not using it as an end-all, be-all, but more for insights and context. Do you agree with that statement? The hosting company provides a keyword research tool, so I wasn't sure how seriously to take it.
Have you guys been using Bing for the search data previously provided by Google's Keyword Research Tool? Do you find that to be a viable resource?
Thanks.
-
Sarah,
I have been using this tool: www.spyfu.com , specifically their recon files application to do competitive key word research. Once I extract key words form this report I use their Keyword smart search tool.
Hope this helps,
Ron
-
Hey Sarah,I can't speak for everyone, but I know and am hearing a lot of frustrations in using the new Google Keyword Planner. It's arduous and doesn't seem as flexible compared to the old Keyword Tool you mention, and we're all become so used to. Per Bings Keyword Tool, we have used it before, but I agree with Peter and his comments in that search is now going to be continuing this new direction of "relevance" for personalized search. Yes, keywords are still very important, but the data being provided these days is creating more headaches than solutions.
We look at Google Keyword Planner (still getting used to it) and Bing as well. We haven't used WordTracker in over a year, so per how they are working these days is a bit beyond me. They have been around a long time, so as long as they can update their platform to support the new Google search shifts, then keep with them. If they are not, then that is an issue and the data then becomes tainted. Google will be our go-to keyword research tool unless something else emerges.
Cheers! - Patrick
PS - We've been trying out a new approach where we are comparing sites' anchor text link profile for the competitors of the clients we work for. This somewhat helps us understand what they are wanting to rank for and then we go from there.
-
He didn't even mention the tool. I just connected the dots. It's a component of their overall suite of tools. Aside from hosting the event, there was no self-promotion.
As for the rest of your response, my sentiments exactly. I feel reassured that I'm thinking about this correctly. I came up with a system using a variety of sources, including common sense, looking at competitors, Google Keyword Planner, Wordtracker, and Bing. I still need to tweak my process, but when I heard that it kinda deflated me because I really like the tool.
Our internal data isn't really helpful because we don't have much traffic now for what I'll be optimizing for. I'm basically on the ground level of what's going to be a re-launch. Presumably over time afterward, I'll have better insight.
And yes, that definitely helps. Thanks!
-
Hi Sarah
I would always be concerned at hearing a company dissing another company in a public event. I have never used Wordtracker personally, but with a long track record as it has I wouldn't dismiss it. Also, in the latest search environment I think information giving you insight and context would probably be quite useful.
What examples did the company who hosted the event give that their tool was better?
The problem with any keyword research tool for search now, the data is not going to be as rich as it was. Also, with personalised search how do you measure what is 'normal'? Bing will give you search data yes, and most tools I think use that data. So if you keep in mind that the numbers are not the same as you will get with Google they will at least give you an idea of the higher volume keywords in proportion to those that are likely to be less. By using that data alongside other metrics and competitive analysis, you have a better chance than having none.
If there is a silver bullet tool out there I would be delighted to know about it.
I hope that helps,
Peter
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
German Keywords
Hi I wanted to check the volume of a keyword in German but unfortunately, it shows no data available.?
Keyword Research | | Raymonda
Is this actually possible to research German keywords with your tool?0 -
Bye Bye Keyword Difficulty Tool :(
So the Keyword Difficulty Tool will be retired from the end of this month. Is anyone else worried about this? - because I just don't trust the numbers coming back from Keyword Explorer. Never have. I've even raised this with Moz staff previously, when there was a huge difference between the score given by the keyword difficulty tool vs keyword explorer. From what I see in Domain and Page authority and in the SERPs then the score from keyword difficulty tool, was always more accurate, and thankfully have been able to use both tools, but from next month I feel somewhat uneasy about solely relying on the score from Keyword Explorer. Thoughts? and feel free to run your own tests on keywords and I'm sure you'll see what I mean.
Keyword Research | | GregDixson0 -
Keyword Themes - What's in a theme?
I recently read the Moz guide for "How To Rank - 25 Step SEO Master Blue Print" and had a question on keyword themes. What is considered a theme? Is there a recommended number of keywords in a theme? For example, if my site is for listing and selling cars, would the following terms fit within the same "car" theme or should the terms be broken out by "cars general" / "car locations" / "car types"? Cars Cars for sale in new york Ford Explorer for sale
Keyword Research | | Emily_A0 -
How can improve my keywords ranking?
My keywords are not in top in 50.So, what kind of activity we do to get in top in 50 rank?
Keyword Research | | surabhi60 -
Why does this keyword have much greater volume in Bing Keyword Research Tool than Google AdWords Keyword Planner?
I'm using the Google AdWords keyword planner and Bing Webmaster Keyword Research tool. For both, I'm trying to get accurate search volume for the exact term "advertising sales". Over the last thirty days, Bing reports a volume of 5,988. Google's average monthly search volume is 880. Given the market share Google has, I would expect a much higher volume, especially when compared to Bing. Can you offer some ideas of why this might be happening?
Keyword Research | | Kevin_P0 -
Google Keyword Tool: What is considered a unique keyword?
I'm trying to research keywords using Google's Keyword Tool. After looking at results, I have the following questions: 1. Does singular/plurals of a word count as two different keywords to Google (ie: photobooth and photobooths)? Would I need to have a unique page targeting each word or will one page on my site be sufficient for targeting both? 2. I've noticed that different variations of keywords have the same global monthly search results. This leads me to believe that Google see's all of them as one keyword. ie: "photo booth props" and "props for a photo booth" and "props with photo booth", all have 22,200 search global monthly search resluts. On the other hand "moustache prop" and "prop moustache" have different global monthly search results (480 and 590). Can anyone explain this?
Keyword Research | | Alchemist230 -
Best tool to check keyword ranks in bulk
What is the most accurate tool to check the current ranking of keywords in bulk and download the report via CSV/Excel? Any input would be appreciated.
Keyword Research | | inhouseseo0 -
Help finding some decent keywords
Anyone care to help a SEO Newbie find a couple of key words that would be easier to rank for for my website that provides kayak fishing information? mysite: yakangler.com The key words that I've identified are as follows: best kayak
Keyword Research | | mr_w
fishing from a kayak
fishing kayak review
fishing kayaks
kayak and fishing
kayak fishing
kayak for fishing
kayak reviews
kayak rigging
kayak weight limit
kayaks fishing
kayaks for fishing But I'm worried I'm missing the point, I don't see hardly any traffic from most of these. I've really tried to rank for "kayak fishing" but seem to be totally lost in the Google Panda abyss. Any advice on a different word or strategy would be greatly appreciated!0