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How important are image file names
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Hi,
How important do you think the image file names are for image search?
I know it used to be the best practice a while ago but is it still important?Thanks in advance,
JJ
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Thanks guys - I really appreciate your quick responses to my silly question:)
JJ
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From my own experience, I would say the images that send us the most search traffic are those where the file names have been labelled correctly rather than autogenerated such as 33456789.jpg. I would certainly suggest there is some correlation between filename and search performance, although of course there are other factors to considered. As a recommendation, I'd certainly suggest file names are important although I couldn't put a measure of quite how important. There's certainly no reason I can see for us to stop labelling filenames correctly.
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Extremely important (and will continue to be). Also, continue to use alt names and meta info.
It's also good to have good naming convention for image files on your site.
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