Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Save 36% now!
      Moz Pro

      Save 36% now!

      Sign up
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Save 36% now!
      Moz Pro

      Save 36% now!

      Sign up
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. Digital Marketing
    3. Web Design
    4. Average Time to Conversion on Site

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Average Time to Conversion on Site

    Web Design
    2
    4
    2326
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • dsinger
      dsinger last edited by

      I am curious to know if there is a way to view or calculate the average time it takes site visitors to convert per session.  For example, based on a current website design, the average time on site might be 3 minutes and the number of conversions might be 100.  is there a way to say that for the current website design, it takes 3 minutes for the average site visitor to submit a web form?

      Then, as I redesign the site, my goal would be to improve the average time to conversion by making the web form more accessible and require less information within the form itself.

      I don't think this is currently possible in GA.  Has anyone figured out a way to accomplish this by use of traditional tracking tools?  Or, am I facing having to code my site to record each visitor's time on site from the second they enter and then stop the clock when they submit the form?

      1 Reply Last reply Reply Quote 0
      • WesleySmits
        WesleySmits last edited by

        Oke, i see your point.

        Perhaps you would find your answer in this article-> http://www.e-nor.com/blog/google-analytics/time-on-site-2-0-tracking-conversion-duration-in-google-analytics

        I would also recommend reading the following article -> http://blog.custora.com/2012/10/dont-look-at-average-time-to-conversion/

        They have some valid points in there.
        I hope my answers have been of assistance 🙂

        1 Reply Last reply Reply Quote 0
        • dsinger
          dsinger last edited by

          I see what you are saying and I mostly agree.  That is why I said average.  while there would be some outliers for sure, the bulk of people behave in similar ways, and would be represented on a bell curve.

          Knowing that, I would also be interested to see how many pages the average visitor views before submitting a web form.  Then I would try and reduce that by making information more easily digestible and making the web form easier to find and interact with.

          Essentially, I would want to isolate visits to those that ended in a web form conversion and remove the data for visits where they did not.  then look at those averages for time on site?  while I know that some people continue to do other actions on my site after then convert, most exit from the thank you page.

          1 Reply Last reply Reply Quote 0
          • WesleySmits
            WesleySmits last edited by

            I'm not entirely sure if the time is the most relevant factor to take into account here.
            People browse the web in different ways and some people are very fast and some very slow.

            My focus would lie more on the amount of actions someone has to take from the entry point of the site till the conversion and try to improve from there.

            I do not know if there is a way to track the average time to conversion to be honest.

            1 Reply Last reply Reply Quote 0
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • KempRugeLawGroup

              Incorporating Spanish Page/Site

              We bought an exact match domain (in Spanish) to incorporate with regular website for a particular keyword. This is our first attempt at this, and while we do have Spanish speaking staff that will translate/create a nice, quality page, we're not going to redo everything in Spanish page. Any advice on how to implement this? Do I need to create a whole other website in Spanish? Will that be duplicate content if I do? Can I just set it up to show the first page in Spanish, but if they click on anything else it redirects to our site? I'm pretty clueless on this, so if anything I've suggested is off-the-wall or a violation, I'm really just spit-balling, trying to figure out how to implement this. Thanks, Ruben

              Web Design | | KempRugeLawGroup
              0
            • jwanner

              How long should an old site redirecting to a new site remain activated on a server?

              Once I switch a site to a new domain (with links to corresponding/relative pages), will I have to keep the old site live forever for those links to work, or how long should I wait before I inactivate the old site on our server?

              Web Design | | jwanner
              0
            • RobertFisher

              Anyone using CloudFlare on multiple sites?

              We are considering using CloudFlare as a CDN for a large group of sites. The fees are $5 to $200 depending on many factors. We tried the free trial on one site and were impressed with the results. I am wondering if any of you have any longer term experience with this and performance metrics, etc.

              Web Design | | RobertFisher
              1
            • Nightwing

              What's the point of an EU site?

              Buongiorno from 18 degrees C Wetherby UK 🙂 On this site http://www.milwaukeetool.eu/ the client wants to hold on to the EU site despite there being multiple standalone country sittes e.g. http://www.milwaukeetool.fr & http://www.milwaukeetool.co.uk Why would you ever need an EU site? I mean who ever searches for an EU site? If the client holds on to the eu site despite my position it's a waiste of time from a search perspective is the folowing the best appeasment? When a user enters the eu url or redirects to country the detected, eg I'm in Paris I enter www.milwaukeetool.eu it redirects to http://www.milwaukeetool.fr. My felling this would be the most pragmatic thing to do? Any ideas please,
              Cioa,
              David

              Web Design | | Nightwing
              0
            • DFM_GSA

              Should the parent directory of the main site-navigation be clickable or not?!?

              Highly discussed in our team is the question: Should all parent navigation items be clickable, or only the ones that have no child menu appearing on mouse over? At Starwood Germany, we  would like to adjust the main navigation for all our websites in order to improve consistency and user friendliness. At the moment, most of our websites feature both clickable non-clickable parent items, depending on whether the items have a corresponding child menu (appearing on mouse over) or not. See example here: http://www.imperialvienna.com/en Some of our team members believe it might be irritating and/or confusing for the user if some items are clickable while others are not. What do you think? Any thoughts and insights would be truly appreciated!

              Web Design | | DFM_GSA
              0
            • airnwater

              Decreasing Page Load Time with Placeholder Images - Good Idea or Bad Idea?

              In an effort to decease our page load time, we are looking at making a change so that all product images on any page past page 1 load with a place holder image.  When the user clicks to the next page, it then loads all of the images for that page. Right now, all of the product divs are loaded into a Javascript array and loaded in chunks to the page display div. Product-heavy pages significantly increase load time as the browser loads all of the images from the product HTML before the Javascript can rewrite the display div with page-specific product HTML. In order to get around this, we are looking at loading the product HTML with a small placeholder image and then substituting the appropriate product image URLs when each page is output to the display div. From a user experience, this change will be seamless and they won't be able to tell the difference, plus they will benefit from a potentially a short wait on loading the images for the page in question.  However, the source of the page will have all of the product images in a given category page all having the same image.  How much of a negative impact will this have on SEO?

              Web Design | | airnwater
              0
            • sanchez1960

              Footer backlinks for sites I've developed

              I link back to my website via my company name on the footers of sites I develop.  Lately I've been changing this to my keyword and mixing and matching.  This has been done for new sites I create and old sites I've not seen any benefit so far after a couple of months. Most my clients are hosted on the same server as my main site that it links back to. 1. Is this a bad idea to link back on the same IP?
              2. Is footer backlinks to the main developer going to annoy Google?
              3. Should I change my main site's server, will it help? All my competitors seem to do it and as far as I can tell they seem to get better results than I do.  Because I'm now changing them the reason I see no benefit? Thanks

              Web Design | | sanchez1960
              0
            • SeMeAntoja

              I have a button that repeats it self many times on same page, what can i do so button name does not affect my SEO?

              I have a shopping car button named "Add to car" but it repeats on many pages on my website, is this affecting my seo? If yes.. What should i do so it does not affect? Should button appear on hover? Thanks

              Web Design | | SeMeAntoja
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.