Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Average Time to Conversion on Site
-
I am curious to know if there is a way to view or calculate the average time it takes site visitors to convert per session. For example, based on a current website design, the average time on site might be 3 minutes and the number of conversions might be 100. is there a way to say that for the current website design, it takes 3 minutes for the average site visitor to submit a web form?
Then, as I redesign the site, my goal would be to improve the average time to conversion by making the web form more accessible and require less information within the form itself.
I don't think this is currently possible in GA. Has anyone figured out a way to accomplish this by use of traditional tracking tools? Or, am I facing having to code my site to record each visitor's time on site from the second they enter and then stop the clock when they submit the form?
-
Oke, i see your point.
Perhaps you would find your answer in this article-> http://www.e-nor.com/blog/google-analytics/time-on-site-2-0-tracking-conversion-duration-in-google-analytics
I would also recommend reading the following article -> http://blog.custora.com/2012/10/dont-look-at-average-time-to-conversion/
They have some valid points in there.
I hope my answers have been of assistance
-
I see what you are saying and I mostly agree. That is why I said average. while there would be some outliers for sure, the bulk of people behave in similar ways, and would be represented on a bell curve.
Knowing that, I would also be interested to see how many pages the average visitor views before submitting a web form. Then I would try and reduce that by making information more easily digestible and making the web form easier to find and interact with.
Essentially, I would want to isolate visits to those that ended in a web form conversion and remove the data for visits where they did not. then look at those averages for time on site? while I know that some people continue to do other actions on my site after then convert, most exit from the thank you page.
-
I'm not entirely sure if the time is the most relevant factor to take into account here.
People browse the web in different ways and some people are very fast and some very slow.My focus would lie more on the amount of actions someone has to take from the entry point of the site till the conversion and try to improve from there.
I do not know if there is a way to track the average time to conversion to be honest.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is having a site map page necessary?
Hello all! So I know having a sitemap XML file is important to include in your robots.txt file. I also know it is important to submit your XML sitemap to Google and Bing. However, I am wondering if it is beneficial for your site's SEO value to have a sitemap page displayed on your website? Or is this just a redundant action if you have already done the above two actions with your XML sitemap? Thanks in advance!
Web Design | | Myles920 -
Old site to new WordPress site - Client concerned about Yahoo Ranking
Hello, Back Story I have a client (law firm) who has a large .html website. He has been doing his own SEO for years and it shows. I think the only reason he reached out to a professional is because he got a huge penalty from Google last fall and fell very far down in rankings. Although, he still retains a #1 spot in Yahoo for his site for the keyword phrase he wants. I have been creating a new WordPress theme for the client and creating all new pages and updating the formatting/SEO. From the beginning I have told the client that when we delete the old site and install a new WordPress site (same domain name, but different page hierarchy) he will take a bump in the search engines until all the 301 redirects get sorted out. I told him I can't guarantee any time frame of how long the dip in SEO will last. Some sites bounce right back while others take longer. Last week, during a discussion, he tells me that if he loses his #1 ranking on Yahoo for any length of time he thinks he will go out of business. Needless to say I was a little taken back. When it comes to SEO I use best practice techniques, do my research, stay on top of trends but I never guarantee rankings when moving to a new site. I'm thinking of ways I can help elevate any type of huge SEO drop off and help the client. Here is what I was thinking of suggesting to the client and I would love some feedback. Main Question He has another domain he isn't doing anything with. It's pretty much his domain name with pc added. I was thinking about using that domain to create a simple 1-2 page WordPress website with brand new content (no duplicate content) aimed at attracting his keyword phrase. I would do as much SEO as I could with a 1-2 page site and give it a month or so to see if this smaller site can get into the top #10 in Yahoo, or higher. Then, when we move the site he will still have a website on the first page of Yahoo for his keyword phrase. I hope I explained it clearly 🙂 I would be open to any suggestions anyone may have. Thanks
Web Design | | Bill_K0 -
How to bounce back after a new url & new site design?
About a month ago, my company changed domains (from the long-established www.imageworksstudio.com to the new www.imageworkscreative.com) and also did a complete overhaul of our site. We tried to do everything necessary to keep Google happy as we went through this change, but we've suffered a drastic loss of both rankings and traffic. I know that can happen as a result of a redesign AND as a result of a new domain, but I'm wondering how long you would expect it to take before we bounced back and also, what can we do in the meantime to improve?
Web Design | | ScottImageWorks0 -
How will it affect my site if i link to a site with adult content?
We are currently working on creating 2 sites for a company, one with no adult content, one with adult content. Will it affect the non adult content site if i link to the other one in terms of Google and being blocked by some internet providers.
Web Design | | MattWheatcroft0 -
Footer backlinks for sites I've developed
I link back to my website via my company name on the footers of sites I develop. Lately I've been changing this to my keyword and mixing and matching. This has been done for new sites I create and old sites I've not seen any benefit so far after a couple of months. Most my clients are hosted on the same server as my main site that it links back to. 1. Is this a bad idea to link back on the same IP?
Web Design | | sanchez1960
2. Is footer backlinks to the main developer going to annoy Google?
3. Should I change my main site's server, will it help? All my competitors seem to do it and as far as I can tell they seem to get better results than I do. Because I'm now changing them the reason I see no benefit? Thanks0 -
Flat vs. Silo Site Architecture, What's Better
I'm in the midst of converting a fairly large website (500+ pages) into WordPress as a content management system. I know that there are two schools of thought regarding site architecture: Those who believe that everything should be categorized, I.E.- website.com/shoes/reebok/running People who believe that the less clicks it takes from the homepage the better. As it stands, our current site has a completely flat architecture, with landing pages being added randomly to the root, I.E.- website.com/affordable-shoes-in-louisville-ky I'm beginning to think that there is a gray area with this. I spoke to someone who says that you should never have a page more than 2 categories/subfolders deep. But if we plan on adding a lot of content doesn't it make sense to set the site up into many categories so we can set a good foundation for adding massive amounts of content. Also, will 301 redirecting to the new structure cause us to lose rankings for certain terms? Any help here is appreciated.
Web Design | | C-Style0 -
I have a button that repeats it self many times on same page, what can i do so button name does not affect my SEO?
I have a shopping car button named "Add to car" but it repeats on many pages on my website, is this affecting my seo? If yes.. What should i do so it does not affect? Should button appear on hover? Thanks
Web Design | | SeMeAntoja0 -
Site-wide footer links or single "website credits" page?
I see that you have already answered this question before back in 2007 (http://www.seomoz.org/qa/view/2163), but wanted to ask your current opinion on the same question: Should I add a site-wide footer link to my client websites pointing to my website, or should I create a "website credits" page on my clients site, add this to the footer and then link from within this page out to my website?
Web Design | | eseyo0