Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to peroperly use h1 , h2 and h3 tag on your website.
-
Is it better to have different h1 for each page or have the same h1 across the site. I am using h1 fin wordpress for
beside that I have 4 more h1 in the same page
how to properly use h2 and h3 can we have muliple h2 on a page.
what would be an ideal hx tag order be ?
h1
h2
h2- h3 h3If anyone can provide some answers
Many thanks
-
The above answers are spot on. Have one H1 per page, and that H1 should be unique and reflect the main heading/title.
I just wanted to add this great article by Bill Slawski - he goes into really great depth about their best usage and importance: http://www.seobythesea.com/2012/01/heading-elements-and-the-folly-of-seo-expert-ranking-lists/
-
I always preach to use your heading tags like you would when writing an article in Microsoft Word, and use 1 H1 tag per page.
Main Subject Line that Includes Keyword or Mission
Words that explain the information you are trying to cover, and your "mission statement". Include higher amounts of keywords within first paragraph while not stuffing. Should also contain some sort of conversion statement or button
Secondary Information or Second Viewpoint
Words that include keywords and viewpoint.
Last Heading Includes Summary or Closing Arguments
Include high points of what has been covered
CMS sites often render out header tags like mad, causing you to have multiple H1 tags on a page. To check to see if yours is doing this, use SEO Browser. IMO, you can have more than one H2, as you may have multiple high level topics to cover on one page. Keep in mind, you can always use CSS to make
text render as a heading tag, so your page doesn't look goofy. For example:
If your h1 css looks like:
.h1 {
font-size: 28px;
line-height: 29px;
font-weight: bold;
}then set up a div class:
.largeptext {
font-size: 28px;
line-height: 29px;
font-weight: bold;
}and they will look the same, but not render an additional h1 tag per page. Use this for your sidebar and page styling areas that also render h tags.
-
Should only have 1 H1 per page... ideally containing the target keyword. If this were a blog post, your H1 would be your article title.
H2 would be used more for subheadings, i.e. if you split your article up into sections with subheadings, each should be an H2
H3-H6 are just sub-sub headings, etc.
Overall, I believe H1 (and perhaps to an even lesser extent H2) has any SEO value - even though it is very minute since it's easily gamed.
-
H1 should be the main heading and reflect the landing page. It should also be unique to the site (in most cases). H2's should be subheadings, H3's sub-sub headings and so on.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
H1 tag positioning impact
Hello, I am currently working with a dev team to develop a new site. We have designed the title tags to sit below a banner image on each page but the technical team are insisting the h1 title tags must come above the banner for maximum SEO impact. I am sceptical about this, can anybody please shed some light and/or share any up to date resource on this? I have attached a side by side wireframe to illustrate the pages with the h1 tags in both positions. Thank you! HnWcLTx
On-Page Optimization | | Popidev0 -
Duplicate page titles and hreflang tags
Moz is flagging a lot of pages on our site which have duplicate page titles. 99% of these are international pages which hreflang tags in the sitemap. Do I need to worry about this? I assumed that it wasn't an issue given the use of hreflang. And if that's the case, why is Moz flagging them as an issue? Thanks.
On-Page Optimization | | ahyde0 -
Difference in using dividers in TITLE TAG
Hi everyone, i know that dividers in title or even title tag doesnt have much of an impact on better rankings. I had great rankings for many keywords, not using dividers or using only one divider. However for better reading comprehension and usability, and also aesthetics i started to use the pipe as my main divider and other secondary dividers. I saw many pages drop in rankings vs other less competent and with less content pages. My format was as follows: Product Brand | Product description - Additional info or local info ie. Fiber Glass MBI | Insulation Batts for Home and Commercial use - Acoustic and Thermal Insulation I changed the format for a handful of pages, and saw immediate results on rankings and traffic on those pages. Product Brand with Product Description - Additional Info ie. Fiber Glass MBI Insulation Batts for Commercial use - Acoustic and Thermal Insulation. Does it sound like something i should implement page wide. I personally like the aesthetics of the pipe as it gives a cleaner look, but the better rankings on the changed pages with using only one divider makes me think. Does it sound familiar, or its just a coincidence, Regards,
On-Page Optimization | | JesusD0 -
Title tag length
Hi, I am fairly new to SEO and have just noticed the end of my title text has been cut off by Google in the serps results. Everything i have read tells me titles should be maximum of 70 characters, however, Google is only displaying 54. See below Security systems | wireless | battery powered | Police... Nobody else on the page is showing more than 54 characters. Am i missing something obvious? Any and all help gratefully appreciated. Thanks Si
On-Page Optimization | | DaddySmurf0 -
ALT tagging images with keyword. What is too much?
I was wondering about the best practices of ALT tags in images. Say if you have an eCommerce site and you're on a product page. This product page has 5 images of the same product (different images), should you give every image an Alt tag with the keyword for that page? Or, is that keyword stuffing, and it would actually be best practice be to provide alt tags on just one image?
On-Page Optimization | | John_Francis0 -
Prices in title tag
At our ecommerce site adwords ads generally perform a lot better when the product price is included in the ad title. Does anyone here have any experience and data on CTR with including product prices in title tags of product / category pages?
On-Page Optimization | | ese0 -
Same H1 tag in header across entire site
Should I have the same H1 tag in my header through out my entire site? Or is this considered to be self canalization for my main keywords. For example right now I have an H1 tag with my main targeted keywords on every page on my site, even if the pages content doesn't necessarily match the keywords in the H1 tag.
On-Page Optimization | | TRICORSystems0 -
Title and Heading Tags
Firstly I would like to comment on how helpful this site is. I haven't posted much before but have been reading tonnes of answers for many months now and have been finding it really useful. I used the SEOmoz scanner and the main problem highlighted was duplicate content so I started to add 'customer product reviews' I had received and unique 'further information' to each page (hopefully this was the right thing to do to solve duplicate content! : ) ) Then I looked at heading and title tags. Currently I set title tags for each product page to be "Brand Name- Product Name" but after doing some research we are thinking of putting Keyword Description of Product | Product Name | Brand Name (around 60 characters long). So is this the advised thing to do and create unique titles that are relevant to each specific product page for over 200 pages we have? In addition, any advice on setting optimum tags would be great. We keep reading varying tips online. I gather ideally h1 needs to be a shorter keyword rich version of the title tag? Many Thanks
On-Page Optimization | | jannkuzel0