Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Turn SEO data into actionable content briefs

      Turn SEO data into actionable content briefs

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Let your business shine with Listings AI

      Let your business shine with Listings AI

      Get found
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. Research & Trends
    3. Algorithm Updates
    4. Has anyone used Capterra and will I get penalized for paid links?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Has anyone used Capterra and will I get penalized for paid links?

    Algorithm Updates
    3
    5
    2446
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • DenverDude007
      DenverDude007 last edited by

      Hello -

      I'm contemplating buying a directory listing on the software promotion website http://www.capterra.com/ . It's a site that gets quite a bit of traffic for people searching for software products and  I was interested in promoting my software product there, but I don't want to ruin our very good standing with Google at this time if Google deems Capterra as selling paid links. I'm not interested in this for links but instead as a good source of referral traffic for my software site.

      If anyone has used Capterra or has advice on whether Capterra might injure my SERP rankings, I would appreciate it. Thanks,

      Jeff

      1 Reply Last reply Reply Quote 0
      • DenverDude007
        DenverDude007 last edited by

        Thanks for that reply ... it was very helpful, and I appreciate your company's stance on that.

        1 Reply Last reply Reply Quote 0
        • Capterra
          Capterra last edited by

          I saw this question and wanted to respond on behalf of Capterra.

          We (Capterra) are actually not a paid links site. We have editorial reviews of all content which has to be approved and will often undergo change.  We also do not directly link to software websites. The point of listing on Capterra has always been to reach, educate and help our software buyers, not to influence rankings on Google or other search engines. We have worked with thousands of software companies over the last 15 years, and not a single one has noticed/mentioned any change - positive or negative - in their search rankings due to their Capterra listing.  I hope this helps!  Please let us know if you have any additional questions or concerns.

          1 Reply Last reply Reply Quote 1
          • DenverDude007
            DenverDude007 last edited by

            It looks like they redirect the link somehow in their system, but there is no nofollow tag in their links. Here's the page:

            http://www.capterra.com/event-management-software/

            1 Reply Last reply Reply Quote 0
            • KeriMorgret
              KeriMorgret last edited by

              Will the links be nofollowed?

              1 Reply Last reply Reply Quote 0
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • vtmoz

                Using Brand value for SEO: Can we use keyword with brand name?

                Hi Moz community, I am curious to know this. Let's say there is a brand value for a company. It has it's own popularity that it's been mentioned across the internet and social media directly with brand name without their service or industry keyword. Now if the company started promoting themselves like keyword along with their brand name, will it help them to rank for that keyword. For example, Moz is already famous, now they want to rank for "SEO" and related keywords, so they started calling themselves on internet "Moz SEO"; will this fetch them in ranking for keyword SEO? My ultimate question is, using primary keyword along with brand name will work out in ranking for that primary keyword or not? Thanks

                Algorithm Updates | | vtmoz
                0
              • cmguidry

                If my article is reposted on another blog, using re=canonical, does that count as a link back?

                Hey all! My company blog is interested in letting another blog repost our article. We would ask them to use "re-canonical" in the mark-up to avoid Google digging through "duplicate" info out there. I was wondering, if the other site does use the "re=canonical", will that appear as a backlink or no? I understand that metrics will flow back to my original URL and not the canonical one, but I am wondering if the repost will additionally show as a backlink. Thanks!

                Algorithm Updates | | cmguidry
                0
              • AymanH

                Agency footer link, do we keep it ?

                Hello ! I was wondering if it's still a good idea to let a do-follow link on the bottom of agency released websites. Because they obvisouly come from different websites with no link with a web marketing agency. Do we have to keep them in the footer in no-follow ? If we do so, how to get some link juice from the different websites ? It sounds a bit stupid but one of my partners went from PR7 to PR5 recently. I guess Penguin 2.0 did not like all its links from its customers' website. Tks a lot !

                Algorithm Updates | | AymanH
                0
              • Beekhuizen

                Should I link to competitors?

                Hi, I was wondering: we work in an extremely competitive market. There are 6 companies, offering the same service in my country: price comparison in a niche market. The competitors have hundreds of different websites, using iframe-techniques. Would it be helpful for me to link to those 6 competitors, in a piece of content about our company strategies, USP's and overview of the market? From a transparency point of view, i would prefer telling my visitors there are other competitors, which are undoubtedly performing very well, but we perform better on several aspects of the price comparison. On the other hand, my competitors benefit from the backlinks as well. Is my gain bigger than the gain of my competitors do you think? Has anyone tested this once?

                Algorithm Updates | | Beekhuizen
                1
              • goforgreen

                Excessive internal links. Should I remove the footer links?

                Hi guys, I have an ecommerce site selling eco-friendly items online. I ran some on-page optimisation reports from SEOMoz PRO and discovered that I have at least 120 internal links per page. 32 of these are in the footer, designed in part to aid user navigation but perhaps also to have a positive impact on SERPs and SEO in general for the ecommerce site. Will removing these links be beneficial to my search engine rankings, as I will have less than 100 internal links per page? Or is it a major change which may be dangerous for my site rankings? Please help as I'm not sure about this! I've attached an image of the footer links below. I won't be removing the Facebook/Twitter links, just the 3 columns on the left. Thank you, Pravin MAvLe.jpg

                Algorithm Updates | | goforgreen
                0
              • FFTCOUK

                Does the use of an underscore in filenames adversely affect SEO

                We have had a page which until recently was ranked first or second by Google UK and also worldwide for the term "Snowbee".  It is now no longer in the top 50. I ran a page optimization report on the url and had a very good score.  The only criticism was that I had used an atypical character in the url.  The only unusual character was an underscore "_"    We use the underscore in most file names without apparent problems with search engines. In fact they are automatically created in html files by our ecommerce software, and other pages do not seem to have been so adversely affected. Should we discontinue this practice?  It will be difficult but I'm sure we can overcome this if this is the reason why Google has marked us down. I attach images of the SEO Report pages 8fDPi.jpg AdLIn.jpg

                Algorithm Updates | | FFTCOUK
                0
              • WhiteCap

                Sub-Links of Organic SERP

                I would like to know if you can modify (or suggest) the sub-links under an organic listing.  For Example: Main Link/Title = COMPANY NAME - What We Do.... Sub-Links (popular pages within site) currently include links like: Locations / Catalog Request / Bestsellers Is it possible to suggest other pages as sub-links or do the search engines determine these? Please advise, and thanks in advance....

                Algorithm Updates | | WhiteCap
                0
              • AshSEO2011

                "Revisit-after" Metatag = Why use it?

                Hi Mozfans, Just been thinking about the robots revisit metatag, all pages on my website (200+ pages) have the following tag on them; name="revisit-after" content="7 days" /> I'm wondering what is the purpose of the tag? Surely isn't it best to allow robots (such as Googlebot or Bingbot) to crawl your site as often as possible so the index and rankings get updated as quickly as possible? Thanks in advance everyone! Ash

                Algorithm Updates | | AshSEO2011
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.