Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Putting Dates In Title Tag
-
Hi, I have a site were I write previews for sports match ups. I notice when I don't put the date in the title I rank much better for specific keywords. I also noticed that most people don't really put in the date when they do the search anyways, especially since google does a good job of showing the most recent pages anyways.
The only reason I continue to put the date is because of this whole idea of not having page titles that are duplicate. So many of our games will be Team A vs Team B Preview, and Im worried that the term "preview" will become so repetitive that google may not like it. Any tips or ideas on how to approach this issue best? Thanks!
-
What if instead of creating a new page every time Team A has a match with Team B, you reused the same URL, updating the content to reflect the new match? (You could even build additional content by listing the results of previous matches on that page.) Not only would you then be avoiding the duplicate title tag issue, you'd also be building a long-term presence for that recurring matchup on a single URL.
-
Hello Taraneh,
While I can understand your logic for putting the dates into the header tag to try and influence and reduce duplicate data issues the header title tag really tend to work best when it is a bit more focused. Hence why you probably tend to see a improvement when you just target specific keywords such as "home team vs away team" etc.
I don not feel that the word "preview" would become too repetitive as does actually describe the content well. As would "post match report" etc
To reduce the issues have you considered using the mark-up schema for articles with published dates or maybe even periodical articles. Periodical articles could possibly allow you to have multiple fixture all tagged with a period(volume), in your case each season. This could hopefully allow Google to identify each article as a stand alone item that could be different from season to season.
More information on article schema can be found here
Hope that helps a little.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Null Alt Image Tags vs Missing Alt Image Tags
Hi, Would it be better for organic search to have a null alt image tag programatically added to thousands of images without alt image tags or just leave them as is. The option of adding tailored alt image tags to thousands of images is not possible. Is having sitewide alt image tags really important to organic search overall or what? Right now, probably 10% of the sites images have alt img tags. A huge number of those images are pages that aren Thanks!
Intermediate & Advanced SEO | | 945010 -
Page Title shown in SERPS not the same as
Hi all, I'm trying to get a homepage to rank for a certain term, but the page keeps showing up in the SERPS with the "Brand Name: Keyword" when I have written it as "Keyword - Brand Name" in the <title>tag. I can't even see "Brand Name" Keyword" in the code of the page so I don't know where Google is pulling this from? </p> <p>I have <meta name="robots" content="noodp,noydir"/> on the page.</p> <p>I'm running Yoast and have removed the Brand from the Site Name and the Page Title for the homepage is "Keyword - Brand Name" in WordPress. I've changed the meta description so I can see the page has been crawled and re-indexed as the new meta description is showing in the SERPs</p> <p>Any idea, where Google is pulling this Page Title from and how I can get it changed to read the actual <title> tag? Or is there something I need to change in WordPress?</p> <p>Thank you!</p></title>
Intermediate & Advanced SEO | | Marketing_Today0 -
H2 Tags- Can you have more than 1 H2 tag
Hi All, Screaming frog has identified that we have a few H2 tags on our pages , although we only have 1 H1 tag. We have numerous H3,H4's etc. I am wondering, is it good SEO to have only 1 H2 tag like with H1 tag or can you have more ? thanks Peter
Intermediate & Advanced SEO | | PeteC120 -
Yoast seo title question
I was referred to this plugin and have found it to be the most irritating and poorly designed plugin in the world. I want to be able to set my titles without it changing my page headers as well. For instance - If I set my title to be "This is my article name | site name" it will make my H1 tag read the same. I do not want or desire this nonsense. Why would they think this is something wise? Why would I want my site name on every single H1 tag on my site? How can I fix this? I only want my title to be my title. I want my H1 tag to remain the post/page name that I define in wordpress.
Intermediate & Advanced SEO | | Atomicx0 -
Should you include domain / brand in Meta Title
Hello, I am trying to come up with a strategy for creating meta title information for my eCommerce store. I have read mixed reviews on the examples below. The first includes the company / brand in the meta title and thus is included in SE results. The second does not. Probably not a 'right' answer here so I look forward to answers with rationale... also open to a completely difference strategy all together! 1MR Vortex by BPI Sports - $Company_Name OR 1MR Vortex by BPI Sports - Pre Workout Supplement Thanks!
Intermediate & Advanced SEO | | 6thirty0 -
Should I change my product titles from singular to plural to satisfy optimisation?
At present most of our products are listed in the singular form. http://www.towelsrus.co.uk/towels-bath-towels/aztex/turkish-cotton-bath-towel_ct473bd182pd2744.htm However we are optimising for the plural form after carrying out keyword research The question is should I update the product title to reflect this change? This would then change the URL of the page, H1 tag, H2 tag (both auto generated from the product title) My concern here is that these pages will then become "new pages" and will need to index and rank, albeit they don't rank well as they have never been optimised until now. I could put 301 re-directs in place on the old URL's or i could just let the return a 404. What do people think?
Intermediate & Advanced SEO | | Towelsrus0 -
Should HTML Heading Tags ALWAYS be in Hierarchical Order?
The question is in the title: Should HTML Heading Tags ALWAYS be in Hierarchical Order? For example, using them in order: H1, H2, H3... etc. Or is it OK to have H2 tags before the main H1 tag on a page? - for example sidebar content with H2 headings before the main content H1 tag? Your thoughts are greatly appreciated.
Intermediate & Advanced SEO | | Peter2640