Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is there a purpose to the "google my business" description?
-
Hi there
Can someone tell me if the description serves a purpose in the google my business profile since:
a) It is not displayed anywhere as far as i have seen (maps, 3 pack local results, knowledge graph, organic results)
b) It is no longer considered as a ranking factor since it was abused so muchThanks
-
Hey Neil,
Smart topic, and yes, you are right that Google has stopped showing the description in pretty much any relevant place. It's still showing on Google+ Local pages, but as almost no links exist to Google+ Local pages anymore, few people are likely to ever seen the description. Nevertheless, the description is information you are giving to Google about your business, even if they don't display it. So, in my opinion, it's still worth it to write a good, non-spammy description.
On a side note, I find it particularly weird that a couple of GMB dashboard updates ago, Google went to the trouble of allowing rich text in the description. That seemed like a great feature. But, it's become of rather minimal value now, with the description being all but absent from what the typical user will see.
-
Always a good rule of thumb to follow Josh's advice here. If Google gives you an opportunity to give them more info about your business or site ... drink the Kool-Aid and do it.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Incorrect Image is Displaying on Google My Business Knowledge Graph - Need Urgent Solution??
Incorrect Image is Displaying on Google My Business for our company. We have updated new image on google business But still, Google is fetching and showing old image on the google my business knowledge panel. What will be the right fix for this? Our site URL : www.yolobus.in
Local Listings | | AnkitS.19900 -
Why won't a business show up in the local pack when all signs point to that it should?
Hello! I've been trying to figure out why a business won't show up in the local pack even though their GMB has more reviews, seems to be doing everything right, and just doesn't show. The business is "A Senior Journey", and should be showing up for searches relating to "senior placement services tucson" or "senior placement tucson", but no dice. Been doing a competitor analysis and they are doing better or on par with all of their competitors. The same businesses in Tucson that are competitors show up both times, even Phoenix locations, but not A Senior Journey...any ideas? Thank you!
Local Listings | | WebMO-Tech-Rep0 -
What do I need to do for SEO when moving a business out of state?
Hello! So I have a business that I run out of a single location for the last 3 years. I am unfortunately having to move here in the next few weeks My question is what do I need to do in order to have the best chance at SEO for the new location? When should I make the changes? Does it take a long time for me to stop showing up in the previous location? and is there something I need to do to remove those? Also, is there an app or a website where I can find and update all listings at once or at least a bulk of them? I know that there are some weird sites that have my business info in them that I did not put there. Obviously these would have the wrong address. Some do not have a contact info or a way for me to log into them. What would I do with these sites? Thank you!
Local Listings | | Rmarkjr810 -
How to verify Google My Business (GMB) account in Dubai, United Arab Emirates (UAE)
Hi folks, I know the majority of you are based in the US, so won't be experiencing the same problem as me. I have set up a Google My Business account for a company here in Dubai, United Arab Emirates. The only problem is that I can't verify it using the normal methods like a postcard being sent out as the UAE doesn't have a postal service, so there are no postcodes to target an address. Basically I go through the process of creating a GMB account, setting the address details and map marker, then try to verify the account by postcard (this is the only way). I wait 14+ days but still no postcard arrives for obvious reasons - no postal address! So - my question is, how do we get round this problem? I know it can be done as there are plenty of businesses out there in Dubai that are verified on Google maps and GMB. Any advice or input would be greatly appreciated. Thanks
Local Listings | | SeoSheikh0 -
How do I treat multiple buildings on the same college campus on Google for local SEO?
Should I delete them? Simply give them a different address like "City, State, Zip"? I see the benefit of having key buildings on campus in Google Maps, but I don't want those to affect my accuracy score and, thus, my local rankings for SEO.
Local Listings | | GabeGibitz1 -
Google My Business - bulk location upload vs. single upload
Hi there, I have a question regarding Google My Business listings: We currently have a business with few offices (less than 10). Each office has it's Google listing under the same Google account.
Local Listings | | OrendaLtd
We plan on opening new offices at a certain pace, let's say two a month, which means we'll have more than 10 listings in the near future.
As far as I recall, Google allows up to 10 listings per account, which means it won't suffice. On the other hand, We do not have 10 offices at the time being, which means we're not eligible for a bulk upload. Any ideas how to handle this situation?0 -
Local SEO business name issue due to aggregator
So I work for a college and we have multiple locations. My tactic has been always to keep the name the same for all of them (no city name), and then change the address and phone number for each. But there is 1000s of college listings websites out there that aggregate college and school data from the same source: the US government. Now the way that they have most, if not all, multi-location colleges listed is: "college name-city name". I can see the value in that, but I guess I'm just wondering what to do since it obviously can't be changed. Should I revert all of our listings as "college name-city name" to match the 1000s of listings that have it that way? I've been under the impression that I should leave the city/town name out of the name, but I'm just wondering what you think best practices would be? Thanks
Local Listings | | TomBinga1125
Tom0 -
How to get a verification tick next to the URL in a Google Plus Local page?
Google Plus Local: https://plus.google.com/+PrestedHallFeering Website: www.prested.co.uk So how do I get the verification tick next to the URL on this businesses Google page? Also, even though the website is much strong then those in the map listings for Wedding Venues In Essex, whats preventing this website from appearing in there? My local optimisation knowledge is poor!
Local Listings | | jasondexter0