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        4. AJAX requests and implication for SEO

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        AJAX requests and implication for SEO

        Intermediate & Advanced SEO
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        • FashionLux
          FashionLux last edited by

          Hi,

          I got a question in regard to webpages being served via AJAX request as I couldn't find a definitive answer in regard to an issue we currently face:

          When visitors on our site select a facet on a Listing Page, the site doesn't fully reload. As a consequence only certain tags of the content (H1, description,..) are updated, while other tags like canonical URLs, meta noindex,nofollow tag, or the title tag are not updating as long as you don't refresh the page.

          We have no information about how this will be crawled and indexed yet but I was wondering if anyone of you knows, how this will impact SEO?

          1 Reply Last reply Reply Quote 0
          • evolvingSEO
            evolvingSEO @FashionLux last edited by

            Hi - right, then if the URL changes for the user, you'll want to probably use the PushState method (linked above) to convey this to Google. They likely can't see the URL change by default.

            You can check by trying to crawl the site with Screaming Frog SEO Spider with the user agent set to Googlebot. Then go to "outlinks" for the page with the facet links, and see if they are listed.

            Hope that helps some more! Let me know if you need further direction.

            -Dan

            1 Reply Last reply Reply Quote 1
            • FashionLux
              FashionLux @evolvingSEO last edited by

              Hi Dan,

              Yes, the URL would change in both cases (AJAX request as well as for a complete refresh).

              Thanks

              evolvingSEO 1 Reply Last reply Reply Quote 0
              • evolvingSEO
                evolvingSEO @FashionLux last edited by

                Hi - right, I should have answered your specific situation too 🙂

                When the user selects a facet - does this change the URL too? Meaning, it's supposed to be a totally different page?

                FashionLux 1 Reply Last reply Reply Quote 1
                • FashionLux
                  FashionLux @evolvingSEO last edited by

                  Hi Dan,

                  Although it doesn't address the specific question I had I think your link is a good start for me to dig into the topic in more detail.

                  Many Thanks,

                  evolvingSEO 1 Reply Last reply Reply Quote 1
                  • evolvingSEO
                    evolvingSEO last edited by

                    Google recently updated how they prefer AJAX is handled:

                    https://webmasters.googleblog.com/2015/10/deprecating-our-ajax-crawling-scheme.html

                    They now recommend using the PushState Method - I won't pretend to know all the intricacies of how it works for implementation, but that's the best method to go with. If you need any more help let us know, and I'll have another associate jump in and take a look.

                    -Dan

                    FashionLux 1 Reply Last reply Reply Quote 3
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