Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Too many on page links
-
Hi
I know previously it was recommended to stick to under 100 links on the page, but I've run a crawl and mine are over this now with 130+
How important is this now? I've read a few articles to say it's not as crucial as before.
Thanks!
-
Hi Becky!
First, I would like to say this is it great you are being proactive in making sure your webpage doesn't have too many links on it! But, luckily for you, this is not something you need to worry about. 100 is a suggested number but not something that will penalize you if you go over.
Google’s Matt Cutts posted a video explaining why Google no longer has that 100-links-per-page Webmaster guideline—so be sure to check that out! It's commonly thought that having too many links will negatively impact your SEO results, but that hasn't been the case since 2008. However, Google has said if a site looks to be spammy and has way too many links on a single page—Google reserves the right to take action on the site. So, don't include links that could be seen as spammy and you should be fine.
Check out this Moz blog that discusses how many links is too many for more information!
-
Thank you for the advice, I'll take a look at the articles
Brilliant, the round table sounds great - I'll sign up for this
-
I honestly wouldn't worry Becky. The page looks fine, the links look fine and it is certainly not what you would call spammy,
Link crafting was a 'thing' a number of years ago, but today Google pretty much ignores this, as has been shown many times in testing.
However, you can benefit from internal links, but that is a different discussion. Read this if you are interested.
If you are interested, there is a round-table discussion on eCommerce SEO hosted by SEMrush on Thursday and that could be useful to you? Myself and 2 others will be talking on a number of issues.
-Andy
-
Thanks for the advice, I've looked into this before.
We have menu links and product links as it's an ecommerce site, so I wouldn't be able to remove any of these.
I've found it hard to find a way to decrease these links further on primary pages. For example http://www.key.co.uk/en/key/aluminium-sack-truck has 130 links.
Any advice would be appreciated
-
Confirmation from Google here to limit the links on a page to 3000
https://www.deepcrawl.com/knowledge/news/google-webmaster-hangout-notes-friday-8th-july-2016/
I would consider that to be a lot though
-Andy
-
Brilliant thank you!
-
In the "old days" (yup, I go back that far), Google's search index crawler wasn't all that powerful. So it would ration itself on each page and simply quit trying to process all the content on the page after a certain number of links and certain character count. (That's also why it used to be VERY important that your content was close to the top of your page code, not buried at the bottom of the code).
The crawler has been beefed up to the point where this hasn't been a limiting factor per page for a long time, so the crawler will traverse pretty well any links you feed it. But I +1 both Andy and Mike's advice about considering the usability and link power dilution of having extensive numbers of links on a page. (This is especially important to consider for your site's primary pages, since one of their main jobs is to help flow their ranking authority down to important/valuable second-level pages.)
Paul
-
Hi Becky,
Beyond the hypothetical limit, would be the consideration of dividing the link authority of the page by a really large number of links and therefor decreasing the relative value of each of those links to the pages they link to.
Depending on the page holding all these links, user experience, purpose of linked-to pages, etcetera, this may or may not be a consideration, but worth thinking about.
Good luck!
- Mike
-
Hi Becky,
If the links are justified, don't worry. I have clients with 3-400 and no problems with their positions in Google.
That doesn't mean to say it will be the same case for everyone though - each site is different and sometimes you can have too many, but just think it through and if you come to the conclusion that most of the links aren't needed and are stuffing keywords in, then look to make changes.
But on the whole, it doesn't sound like an issue to me - there are no hard and fast rules around this.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is a page with links to all posts okay?
Hi folks. Instead of an archive page template in my theme (I have my reasons), I am thinking of simply typing the post title as and when I publish a post, and linking to the post from there. Any SEO issues that you can think of? Thanks in advance!
Intermediate & Advanced SEO | | Nobody16165422281340 -
Is it ok to repeat a (focus) keyword used on a previous page, on a new page?
I am cataloguing the pages on our website in terms of which focus keyword has been used with the page. I've noticed that some pages repeated the same keyword / term. I've heard that it's not really good practice, as it's like telling google conflicting information, as the pages with the same keywords will be competing against each other. Is this correct information? If so, is the alternative to use various long-winded keywords instead? If not, meaning it's ok to repeat the keyword on different pages, is there a maximum recommended number of times that we want to repeat the word? Still new-ish to SEO, so any help is much appreciated! V.
Intermediate & Advanced SEO | | Vitzz1 -
On 1 of our sites we have our Company name in the H1 on our other site we have the page title in our H1 - does anyone have any advise about the best information to have in the H1, H2 and Page Tile
We have 2 sites that have been set up slightly differently. On 1 site we have the Company name in the H1 and the product name in the page title and H2. On the other site we have the Product name in the H1 and no H2. Does anyone have any advise about the best information to have in the H1 and H2
Intermediate & Advanced SEO | | CostumeD0 -
Is it a problem to use a 301 redirect to a 404 error page, instead of serving directly a 404 page?
We are building URLs dynamically with apache rewrite.
Intermediate & Advanced SEO | | lcourse
When we detect that an URL is matching some valid patterns, we serve a script which then may detect that the combination of parameters in the URL does not exist. If this happens we produce a 301 redirect to another URL which serves a 404 error page, So my doubt is the following: Do I have to worry about not serving directly an 404, but redirecting (301) to a 404 page? Will this lead to the erroneous original URL staying longer in the google index than if I would serve directly a 404? Some context. It is a site with about 200.000 web pages and we have currently 90.000 404 errors reported in webmaster tools (even though only 600 detected last month).0 -
Is it a bad idea to have a "press" page and link to press mentions of our company?
We've recently been getting quite a bit of press. Would it be wise to create a "press" page and link to mentions of us or would this devalue the links on the press pages as Google may think they reciprocal?
Intermediate & Advanced SEO | | JenniferDacosta0 -
Best possible linking on site with 100K indexed pages
Hello All, First of all I would like to thank everybody here for sharing such great knowledge with such amazing and heartfelt passion.It really is good to see. Thank you. My story / question: I recently sold a site with more than 100k pages indexed in Google. I was allowed to keep links on the site.These links being actual anchor text links on both the home page as well on the 100k news articles. On top of that, my site syndicates its rss feed (Just links and titles, no content) to this page. However, the new owner made a mess, and now the site could possibly be seen as bad linking to my site. Google tells me within webmasters that this particular site gives me more than 400K backlinks. I have NEVER received one single notice from Google that I have bad links. That first. But, I was worried that this page could have been the reason why MY site tanked as bad as it did. It's the only source linking so massive to me. Just a few days ago, I got in contact with the new site owner. And he has taken my offer to help him 'better' his site. Although getting the site up to date for him is my main purpose, since I am there, I will also put effort in to optimizing the links back to my site. My question: What would be the best to do for my 'most SEO gain' out of this? The site is a news paper type of site, catering for news within the exact niche my site is trying to rank. Difference being, his is a news site, mine is not. It is commercial. Once I fix his site, there will be regular news updates all within the niche we both are in. Regularly as in several times per day. It's news. In the niche. Should I leave my rss feed in the side bars of all the content? Should I leave an achor text link on the sidebar (on all news etc.) If so: there can be just one keyword... 407K pages linking with just 1 kw?? Should I keep it to just one link on the home page? I would love to hear what you guys think. (My domain is from 2001. Like a quality wine. However, still tanked like a submarine.) ALL SEO reports I got here are now Grade A. The site is finally fully optimized. Truly nice to have that confirmation. Now I hope someone will be able to tell me what is best to do, in order to get the most SEO gain out of this for my site. Thank you.
Intermediate & Advanced SEO | | richardo24hr0 -
Duplicate internal links on page, any benefit to nofollow
Link spam is naturally a hot topic amongst SEO's, particularly post Penguin. While digging around forums etc, I watched a video blog from Matt Cutts posted a while ago that suggests that Google only pays attention to the first instance of a link on the page As most websites will have multiple instances of a links (header, footer and body text), is it beneficial to nofollow the additional instances of the link? Also as the first instance of a link will in most cases be within the header nav, does that then make the content link text critical or can good on page optimisation be pulled from the title attribute? I would appreciate the experiences and thoughts Mozzers thoughts on this thanks in advance!
Intermediate & Advanced SEO | | JustinTaylor880 -
Should the sitemap include just menu pages or all pages site wide?
I have a Drupal site that utilizes Solr, with 10 menu pages and about 4,000 pages of content. Redoing a few things and we'll need to revamp the sitemap. Typically I'd jam all pages into a single sitemap and that's it, but post-Panda, should I do anything different?
Intermediate & Advanced SEO | | EricPacifico0