Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Best way to change URL for already ranking pages
-
Hello.
I have a lot of pages that I'm optimising. The ones I'm focusing on right now is already ranking, but the URLs could be better (they don't include the keywords right now). However I'm worried that if I change the URLs they will drop in rankings or have to start over. I would of course set up 301 redirect, but is there more I need to do?
What is the best way to change URL for already ranking pages?
-
My case it not quite that an incorrect page is ranking. It is the right ones, but I want to change the URL for these pages to optimise that part also, since the keywords are not included in the URLs right now.
-
Hi
I don’t think this will affect your ranking, I am sure you are familiar with the process.No matter what, changing your domain name will affect your search engine rankings, largely because each search engine responds differently to such changes, but you can substantially limit the damage done. Google has taken the lead as usual in dealing with URLs that change and will quickly index the new file with virtually no interruption if you follow some fairly straightforward procedures. AllTheWeb quickly followed suit. Unfortunately, the procedures described below do not work in the same way on the other major search engines.
The critical element in successful url redirecting or domain forwarding is taking the time to make sure that ALL links to your old page from directories and other websites are updated. That step must be done. Unfortunately, it is the most difficult step, as many links may be on sites that are neglected or even abandoned.
Google has published guidelines on changing your URLs. See, Google Information for Webmasters : "Once your new site is live, you may wish to place a permanent redirect (using a '301' code in HTTP headers) on your old site to inform visitors and search engines that your site has moved."
hope this helps ..:) -
Hi GoMentor,
Rand did a whiteboard friday on this topic: https://a-moz.groupbuyseo.org/blog/wrong-page-ranks-for-keywords-whiteboard-friday
Hope it helps,
Tom
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What happens when you replace a page with a new version that has the same URL?
a new page template was created the plan is to publish the new page (which has the same URL as before) to web and delete the old page that has the URL , will that have an SEO implications ?
Technical SEO | | lina_digital1 -
Best way to link to multiple location pages
I am a Magician and have multiple location pages for each county I cover. I currently have them linked off the menu under locations/ <county>and also in the footer</county> However I have heard that a link from the page is much stronger, so I am experimenting with removing the Menu & Footer link and just linking to these pages from within the content. It's not really a navigation item and most people come in through search to the right page. Am I diluting the link by having it in the Menu/Page and Footer? I read a long time ago that Google only considers the first link to a page and ignores the rest - is that the case? Thanks Roger https://www.rogerlapin.co.uk/
Technical SEO | | Rogerperk0 -
How to handle dynamic product url that changes regularly
Hey Moz, It's actually my first post - although I look at the Q&As on a daily basis! I was hoping to get your opinions on how to handle dynamic product url that can change regularly. Before we start, our product page urls get populated by the product titles. So the situation is this. Let’s say we have a product url: /product/12345-abcde-fghj/ Then the client decides to change the title a week later, so the url changes with it to): /listing/12345-klm-qjk Another week later, the agent changes to: /listing/12345-jkhfk-jhf-kjdhfkjdhf So to note, the product ID will always remain the same. Naturally, 301 redirecting every time would cause a bit of page authority to be lost every time 301ed. Also potentially creating new a few hundreds of 301 redirect daily sounds totally mental. (I have been informed by the dev we expect a few hundreds to change url daily) Although I understand there’s no limit on how many 301s you can have on a single domain, this would look completely unnatural - really not ideal. So the potential solution we thought was: we’ll keep the original url, and make sure that is the only url that will get indexed**/product/12345-abcde-fghj/**and put canonical tag on any of the new urls, directing to the original url. The problem we will have then is that the most current url may not exactly match the description of the product -wouldn’t be ideal for ux. Has anyone had dealing with issues like this in the past? Would love to get your input! Many Thanks
Technical SEO | | MH-UK0 -
Using the Google Remove URL Tool to remove https pages
I have found a way to get a list of 'some' of my 180,000+ garbage URLs now, and I'm going through the tedious task of using the URL removal tool to put them in one at a time. Between that and my robots.txt file and the URL Parameters, I'm hoping to see some change each week. I have noticed when I put URL's starting with https:// in to the removal tool, it adds the http:// main URL at the front. For example, I add to the removal tool:- https://www.mydomain.com/blah.html?search_garbage_url_addition On the confirmation page, the URL actually shows as:- http://www.mydomain.com/https://www.mydomain.com/blah.html?search_garbage_url_addition I don't want to accidentally remove my main URL or cause problems. Is this the right way this should look? AND PART 2 OF MY QUESTION If you see the search description in Google for a page you want removed that says the following in the SERP results, should I still go to the trouble of putting in the removal request? www.domain.com/url.html?xsearch_... A description for this result is not available because of this site's robots.txt – learn more.
Technical SEO | | sparrowdog1 -
What is the best way to find missing alt tags on my site (site wide - not page by page)?
I am looking to find all the missing alt tags on my site at once. I have a FF extension that use to do it page by page, but my site is huge and that will take forever. Thanks!!
Technical SEO | | franchisesolutions1 -
Splitting Page Authority with two URLs for the same page.
Hello guys, My website is currently holding two different URLs for the same page and I am under the impression such set up is dividing my Page Authority and Link Juice. We currently have the following page with both URLs below: www.wbresearch.com/soldiertechnologyusa/home.aspx
Technical SEO | | JoaoPdaCosta-WBR
www.wbresearch.com/soldiertechnologyusa/ Analysing the page authority and backlinks I identified that we are splitting the amount of backlinks (links from sites, social media and therefore authority). "/home.aspx"
PA: 67
Linking Root Domains: 52
Total Links: 272 "/"
PA: 64
Linking Root Domains: 29
Total Links: 128 I am under the impression that if the URLs were the same we would maximise our backlinks and therefore page authority. My Question: How can I fix this? Should I have a 301 redirect from the page "/" to the "/home.aspx" therefore passing the authority and link juice of “/” directly to “/homes.aspx”? Trying to gather thoughts and ideas on this, suggestions are much appreciated? Thanks!0 -
What is the best URL designed for a product page?
Should a product page URL include the category name and subcategory name in it? Most ecommerce platforms it seems are designed to do have the category and sub-category names included in the URL followed by the product name. If that is the case and the same product is listed in more then 1 category and sub-category then will that product have 2 unique urls and as a result be treated as 2 different product pages by google? And then since it is the same product in two places on the site won't google treat those 2 pages as having duplicate content? SO is it best to not have the category and sub-category names in the URL of a product page? And lastly, is there a preferred character limit for a URL to be less than in size? Thanks!
Technical SEO | | gallreddy0 -
What is the best way to find stranded pages?
I have a client that has a site that has had a number of people in charge of it. All of these people have very different opinions about what should be on the site itself. When I look at their website on the server I see pages that do not have any obvious navigation to them. What is the best way to find out the internal linking structure of a site and see if these pages truly are stranded?
Technical SEO | | anjonr0