Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is Removing Breadcrumbs Detrimental for SEO?
-
We have full navigational breadcrumbs on our site for the menu and the brand menu.
i.e. Home > Clothing > Jackets
Brand > Brand Name > Brand Jackets
There's been talk of removing this and having it like Chico's does, where on item pages they just have a link at the top to previous category (i.e. you're on a shirt product page and at the top it says "Back to Tops" instead of listing Home > Clothing > Tops)
Is doing something like this detrimental to SEO? From what I've read Breadcrumbs are for user experience but I just want to be sure.
-
If this was my site, I would be fighting to keep the breadcrumbs.
-
Gotcha, so it helps but it won't hurt your rankings. Thanks again
-
Hi there
Yes it does help, definitely, I was just answering the "is it detrimental" question. You can also take advantage of breadcrumb Schema which helps also!
Hope this helps!
Patrick -
Thanks for your reply. In my research this morning I read on a couple of forums that breadcrumbs actually help the search engine crawl the site. Is that still true? The info might have been outdated.
-
Hi there
No, this is not detrimental, but consider your users and what would be most beneficial to them. Just make sure from a site structure aspect, the site architecture makes sense and is easy to understand for crawlers.
Hope this helps! Good luck!
Patrick
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are on-site content carousel bad for SEO?
Hi, I didn't find an answer to my question in the Forum. I attached an example of content carousel, this is what I'm talking about. I understand that Google has no problem anymore with tabbed contents and accordeons (collapsible contents). But now I'm wondering about textual carousels. I'm not talking about an image slider, I'm talking about texts. Is text carousel harder to read for Google than plain text or tabs? Of course, i'm not talking about a carousel using Flash. Let's say the code is proper... Thanks for your help. spfra5
Technical SEO | | Alviau0 -
Barba Plugin and SEO
Hello, community! My client wants to use the barba.js plugin for their new site. What are the implications for SEO?
Technical SEO | | SimpleSearch0 -
Do long UTM codes hurt SEO?
Since most UTM codes/URLs are longer than 70ish characters, is this hurting my SEO? If it is, how can I solve the problem while still using a UTM code? Thanks!
Technical SEO | | Cassie_Ransom0 -
Should 301-ed links be removed from sitemap?
In an effort to do some housekeeping on our site we are wanting to change the URL format for a couple thousand links on our site. Those links will all been 301 redirected to corresponding links in the new URL format. For example, old URL format: /tag/flowers as well as search/flowerswill be 301-ed to, new URL format: /content/flowers**Question:**Since the old links also exist in our sitemap, should we add the new links to our sitemap in addition to the old links, or replace the old links with new ones in our sitemap? Just want to make sure we don’t lose the ranking we currently have for the old links.Any help would be appreciated. Thanks!
Technical SEO | | shawn811 -
Does Bitly hurt your SEO?
I often use bit.ly or Google URL shortener in links when other websites post my articles so I can track clicks. However, I am thinking this may HURT my SEO given that it is taking away a back link to my website. Is that logic correct ? If so, what is a good way to be able to track clicks if a website posts your article without jeopardizing the SEO value?
Technical SEO | | StreetwiseReports1 -
Why has Google removed meta descriptions from SERPS?
One of my clients' sites has just been redesigned with lots of new URLs added. So the 301 redirections have been put in place and most of the new URLs have now been indexed. BUT Google is still showing all the old URLs in the SERPS and even worse it only displays the title tag. The meta description is not shown, no rich snippet, no text, nothing below the title. This is proving disastrous as visitors are not clicking on a result with no description. I have to assume its got something to do with the redirection, but why is it not showing the descriptions? I've checked the old URLs and he meta description is definitely still in the code, but Google is choosing not to show it. I've never seen this before so I'm struggling for an answer. I'd like to know why or how this is happening, and if it can be resolved. I realise that this may be resolved when Google stops showing all the old URLs but there's no telling how long that will take (can it be speeded up?)
Technical SEO | | Websensejim0 -
200 Redirects for SEO instead of 301
We are working with a company on re-platforming our website. On a call yesterday they outlined a strategy to use 200 redirects for our top keywords instead of 301s. I am not familiar with this type of redirect and was wondering if anyone could provide some more insight.
Technical SEO | | EvergladesDirect0 -
Changing CMS, are there SEO effects?
We want to change our cms from typo3 to CMS made Simple. We have done this already for another site and it effected the rankings. Have you got experience with this? What factors are important for SEO to consider? Is it normal when you change from cms the rankings will drop?
Technical SEO | | PlusPort0