Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is Removing Breadcrumbs Detrimental for SEO?
-
We have full navigational breadcrumbs on our site for the menu and the brand menu.
i.e. Home > Clothing > Jackets
Brand > Brand Name > Brand Jackets
There's been talk of removing this and having it like Chico's does, where on item pages they just have a link at the top to previous category (i.e. you're on a shirt product page and at the top it says "Back to Tops" instead of listing Home > Clothing > Tops)
Is doing something like this detrimental to SEO? From what I've read Breadcrumbs are for user experience but I just want to be sure.
-
If this was my site, I would be fighting to keep the breadcrumbs.
-
Gotcha, so it helps but it won't hurt your rankings. Thanks again
-
Hi there
Yes it does help, definitely, I was just answering the "is it detrimental" question. You can also take advantage of breadcrumb Schema which helps also!
Hope this helps!
Patrick -
Thanks for your reply. In my research this morning I read on a couple of forums that breadcrumbs actually help the search engine crawl the site. Is that still true? The info might have been outdated.
-
Hi there
No, this is not detrimental, but consider your users and what would be most beneficial to them. Just make sure from a site structure aspect, the site architecture makes sense and is easy to understand for crawlers.
Hope this helps! Good luck!
Patrick
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are on-site content carousel bad for SEO?
Hi, I didn't find an answer to my question in the Forum. I attached an example of content carousel, this is what I'm talking about. I understand that Google has no problem anymore with tabbed contents and accordeons (collapsible contents). But now I'm wondering about textual carousels. I'm not talking about an image slider, I'm talking about texts. Is text carousel harder to read for Google than plain text or tabs? Of course, i'm not talking about a carousel using Flash. Let's say the code is proper... Thanks for your help. spfra5
Technical SEO | | Alviau0 -
Do long UTM codes hurt SEO?
Since most UTM codes/URLs are longer than 70ish characters, is this hurting my SEO? If it is, how can I solve the problem while still using a UTM code? Thanks!
Technical SEO | | Cassie_Ransom0 -
How to remove Parameters from Google Search Console?
Hi All, Following are parameter configuration in search console - Parameters - fl
Technical SEO | | adamjack
Does this parameter change page content seen by the user? - Yes, Changes, reorders, or narrows page content.
How does this parameter affect page content? - Narrow
Which URLs with this parameter should Googlebot crawl? - Let Googlebot decide (Default) Query - Actually it is filter parameter. I have already set canonical on filter page. Now I am doing tracking of filter pages via data layer and tag manager so in google analytic I am not able to see filter url's because of this parameter. So I want to delete this parameter. Can anyone please help me? Thanks!0 -
Removing a canonical tag from Pagination pages
Hello, Currently on our site we have the rel=prev/next markup for pagination along with a self pointing canonical via the Yoast Plugin. However, on page 2 of our paginated series, (there's only 2 pages currently), the canonical points to page one, rather than page 2. My understanding is that if you use a canonical on paginated pages it should point to a viewall page as opposed to page one. I also believe that you don't need to use both a canonical and the rel=prev/next markup, one or the other will do. As we use the markup I wanted to get rid of the canonical, would this be correct? For those who use the Yoast Plugin have you managed to get that to work? Thanks!
Technical SEO | | jessicarcf0 -
How do you build your pre-sales seo audit
Hello Moz community, I'd like to know if you build "pre-sales seo audit" when selling your services to a prospect. I think the main idea of a pre-sales audit is to show your prospect that you understand his industry (trends & competition) understand the opportunities know the roadblocks on his website If so, i'd be interested in discussing the information you put into your pre-sales audit and how you organise it. If you know ressources i should read as regards to mini seo audit / pre-sales seo audit just paste the link 🙂 Thanks for your answers
Technical SEO | | Sindicic_Alexis0 -
Is it Detrimental to Repeat a Word in Our URL?
Hey guys! We run a tour company in Barcelona. Our company name is Barcelona Experience. We're customizing our URL's to include keywords which can be found in all the important areas on the page (title tage, meta descp., etc).
Technical SEO | | BarcelonaExperience
We want to change "www.barcelonaexperience.com/bike-tours" to "www.barcelonaexperience.com/barcelona-bike-tours"
We're worried the repetition of "barcelona" could be a bad thing. True, or not true? Thanks!0 -
Should 301-ed links be removed from sitemap?
In an effort to do some housekeeping on our site we are wanting to change the URL format for a couple thousand links on our site. Those links will all been 301 redirected to corresponding links in the new URL format. For example, old URL format: /tag/flowers as well as search/flowerswill be 301-ed to, new URL format: /content/flowers**Question:**Since the old links also exist in our sitemap, should we add the new links to our sitemap in addition to the old links, or replace the old links with new ones in our sitemap? Just want to make sure we don’t lose the ranking we currently have for the old links.Any help would be appreciated. Thanks!
Technical SEO | | shawn811 -
What are your best tips for SEO on a shopping cart?
So, I am working on a shopping cart platform (X-Cart) and so far don't like it. Also, the web designer is not someone I've worked with before and he is understandably conservative about access--which limits what I can and cannot do from the back end. One of the things I like to do is include text for the search engines. However, based on conversion, etc., I think the product images on a landing page (main brand info with specific products that show up) should show up first to move toward conversion first. I am thinking of adding the text below the product images on the brand pages so the viewer sees the products first while still keeping the content seo. My practice is to use between 300-350 words minimum on a page. Just wondering what best practices you have for a shopping cart. Care to share? Any tips or hints? Thoughts on what I might do that would be most effective? As always, thanks in advance for your sage advice!
Technical SEO | | TheARKlady0