Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How Good or Bad is having a blog feed(s) on the homepage?
-
Hello everyone,
I was wondering if I can get some different opinion about having a blog feed on the homepage.
Image, title, excerpt
I have several feeds on mine which I do not believe it hurts and has helped my rankings but I wanted some superior SEO brains to weigh in.
Is it good for SEO?
When would it be bad?
How many posts would be considered too much?
On my blog, have the most recent posts which have some of the same feeds. Which is making me question the duplicated content.
https://www.brightvessel.com/blog/
Thanks!
Judd
-
Hey Judd, I also agree with Martin.
I would suggest reducing the number of articles on your homepage. The homepage is more of a gateway to introduce further primary content, services and products of your site. A space to sell and entice your audience. I think by having so many articles you are potentially causing more distractions that necessary.
More content about your business and services would also be more beneficial than the blog content.
Maybe just have a single row for your blog, featuring a single article from each of your categories. That way hopefully you will enable your services to shine a little more whilst still retaining some peripheral related content seo value.
If people are searching for your blog content and you rank well, the articles themselves will predominately be the landing pages rather than your home page.
Hope that is of some use.
Cheers
Tim
-
Hey Judd,
In my opinion, there're too many links pointing to the articles in the feed.
I'd reduce the amount of articles on homepage by half which means to hide the second row for each category. Because now, the feed takes more than a half of the page. Try to add more static optimized text which will be unique.
As long as it's the discussion, I'm really excited about some other's opinions.
Cheers, Martin
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I Change My Blog Permalinks to Remove The Date
Hi All Thank you in advance for any help. Last year a website was moved to multisite and the permalinks for the blog posts were changed to include a category, the year, the month and day. As a result most of the page URL's are flagged as too long. A number of the pages are receiving good traffic, so my question is whether just to leave them as they are or to change the permalinks? My gut feeling is to take the short term hit and change the permalinks, but I thought I'd take the advice of the forum before doing so. Many Thanks
On-Page Optimization | | DigitalProgress3 -
Tags - Good or bad for SEO
We are getting Moz errors for duplicate content because tag pages share the same blog posts. Is there any way to fix this? Are these errors bad for SEO, or can I simply disregard these and ignore them? We are also getting Moz errors for missing descriptions on tag pages. I am unsure how to fix these errors, as we do not actually have pages for these on our WordPress site where we are able to put in a description. I have heard that having tags can be good for SEO? (We don't mind having several links that show up when searching for us on google...) As far as the SEO goes, I am not sure what to do. Does anyone know the best strategy?
On-Page Optimization | | Christinaa0 -
Does Rel=canonical affect google shopping feed?
I have a client who gets a good portion of their sales (~40%) from Google Product Feeds, and for those they want each (Product X Quantity) to have it’s own SKU, as they often get 3 listings in a given Google shopping query, i.e. 2,4,8 units of a given product. However, we are worried about this creating duplicate content on the search side. Do you know if we could rel=canonical on the site without messing with their google shopping results? The crux of the issue is that they want the products to appear distinct for the product feed, and unified for the web so as not to dilute. Thoughts?
On-Page Optimization | | VISISEEKINC0 -
How to Structure URL's for Multiple Locations
We are currently undergoing a site redesign and are trying to figure out the best way to structure the URL's and breadcrumbs for our many locations. We currently have 60 locations nationwide and our URL structure is as follows: www.mydomain.com/locations/{location} Where {location} is the specific street the location is on or the neighborhood the location is in. (i.e. www.mydomain.com/locations/waterford-lakes) The issue is, {location} is usually too specific and is not a broad enough keyword. The location "Waterford-Lakes" is in Orlando and "Orlando" is the important keyword, not " Waterford Lakes". To address this, we want to introduce state and city pages. Each state and city page would link to each location within that state or city (i.e. an Orlando page with links to "Waterford Lakes", "Lake Nona", "South Orlando", etc.). The question is how to structure this. Option 1 Use the our existing URL and breadcrumb structure (www.mydomain.com/locations/{location}) and add state and city pages outside the URL path: www.mydomain.com/{area} www.mydomain.com/{state} Option 2 Build the city and state pages into the URL and breadcrumb path: www.mydomain.com/locations/{state}/{area}/{location} (i.e www.mydomain.com/locations/fl/orlando/waterford-lakes) Any insight is much appreciated. Thanks!
On-Page Optimization | | uBreakiFix0 -
Add content as blog post or to product pages?
Hi, We have around 40 products which we can produce plenty of in-depth and detailed "how to"-type pieces of content for. Our current plan is to produce a "How to make" style post for each as a long blog post, then link that to the product page. There's probably half a dozen or more of these kind of blog posts that we could do for each product. The reason why we planned on doing it like this is that it would give us plenty of extra pages (blog posts) on their own URL which can be indexed and rank for long tail keywords, but also that we can mention these posts in our newsletter. It'd give people a new page full of specific content that they can read instead of us having to say "Hey! We've updated our product page for X!", which seems a little pointless. Most of the products we sell don't get very many searches themselves; Most get a couple dozen and the odd few get 100-300 each, while one gets more than 2,000 per month. The products don't get many searches as it's a relatively unknown niche when it comes to details, but searches for the "categories" these products are in are very well known (Some broad terms that cover the niche get more than 30,000+ searches a month in the UK and 100,000+ world wide) [Exact].
On-Page Optimization | | azu25
Regarding the one product with more than 2,000 searches; This keyword is both the name of the product and also a name for the category page. Many of our competitors have just one of these products, whereas we're one of the first to have more than 6 variations of this product, thus the category page is acting like our other product pages and the information you would usually find on our product pages, is on the category page for just this product. I'm still leaning towards creating each piece of content as it's own blog post which links to the product pages, while the product pages link to the relevant blog posts, but i'm starting to think that it may be be better to put all the content on the product pages themselves). The only problem with this is that it cuts out on more than 200 very indepth and long blog posts (which due to the amount of content, videos and potentially dozens of high resolution images may slow down the loading of the product pages). From what I can see, here are the pros and cons: Pro (For blog posts):
1. More than 200 blog posts (potentially 1000+ words each with dozens of photos and potentially a video)..
2. More pages to crawl, index and rank..
3. More pages to post on social media..
4. Able to comment about the posts in the newsletter - Sounds more unique than "We've just updated this product page"..
5. Commenting is available on blog posts, whereas it is not on product pages..
6. So much information could slow down the loading of product pages significantly..
7. Some products are very similar (ie, the same product but "better quality" - Difficult to explain without giving the niche away, which i'd prefer not to do ATM) and this would mean the same content isn't on multiple pages.
8. By my understanding, this would be better for Google Authorship/Publishership.. Con (Against blog posts. For extended product pages):
1. Customers have all information in one place and don't have to click on a "Related Blog posts" tab..
2. More content means better ability to rank for product related keywords (All but a few receive very few searches per month, but the niche is exploding at an amazing rate at the moment)..
3. Very little chance of a blog post out-ranking the related product page for keywords.. I've run out of ideas for the 'Con' side of things, but that's why I'd like opinions from someone here if possible. I'd really appreciate any and all input, Thanks! [EDIT]:
I should add that there will be a small "How to make" style section on product pages anyway, which covers the most common step by step instructions. In the content we planned for blog posts, we'd explore the regular method in greater detail and several other methods in good detail. Our products can be "made" in several different ways which each result in a unique end result (some people may prefer it one way than another, so we want to cover every possible method), effectively meaning that there's an almost unlimited amount of content we could write.
In fact, you could probably think of the blog posts as more of "an ultimate guide to X" instead of simply "How to X"...0 -
Contact Form On Homepage - Best Practices
How important is it to have a contact form on the homepage of a service-based business? I am trying to decide if having a form on front page will increase the number of people filling it out.
On-Page Optimization | | TheSEODR0 -
Is it better to drip feed content?
Hi All, I've assembled a collection of 5 closely related articles each about 700 words for publishing by linking to them from on one of my pages and would appreciate some advice on the role out of these articles. Backround: My site is a listings based site and a majority of the content is published on my competitors sites too. This is because advertisers are aiming to spread there adverts wide with the hope of generating more responses. The page I'm targeting ranks 11th but I would like to link it to some new articles and guides to beef it up a bit. My main focus is to rank better for the page that links to these articles and as a result I write up an introduction to the article/guide which serves as my unique content. Question: Is it better to drip feed the new articles onto the site or would it be best to get as much unique content on as quickly as possible to increase the ratio of unique content vs. external duplicate content on the page that links to these articles**?** Thank you in advance.
On-Page Optimization | | Mulith0 -
Is giving away something for a Google Review bad?
I have a friend whose client is giving away something for free if you leave a Google Review for his site. I recall that being not well liked by Google and could potentially end up in a Penalty. The site is ranking really poorly in Google but well in Yahoo/Bing so I am wondering if that is what happened. What are you opinions?
On-Page Optimization | | netviper0