Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Turn SEO data into actionable content briefs

      Turn SEO data into actionable content briefs

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Let your business shine with Listings AI

      Let your business shine with Listings AI

      Get found
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. What's the best way to handle product filter URLs?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    What's the best way to handle product filter URLs?

    Technical SEO
    2
    2
    1679
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • RodneyRiley
      RodneyRiley last edited by

      I've been researching and can't find a clear cut answer. Imagine you have a product category page e.g.

      domain/jeans

      You've a lot of options as to how to filter the results

      domain/jeans?=ladies,skinny,pink,10

      or

      domain/jeans/ladies-skinny-pink-10

      or

      domain/jeans/ladies/skinny?=pink,10

      And in this how do you handle titles, breadcrumbs etc. Is the a way you prefer to handle filters and why do you do it that way?

      I'm trying to make my mind up as some very big names handle this differently e.g.

      http://www.next.co.uk/shop/gender-women-category-jeans/colour-pink-fit-skinny-size-10r

      VS

      https://www.matalan.co.uk/womens/shop-by-category/jeans?utf8=✓&[facet_filter][meta.tertiary_category][Skinny]=on&[facet_filter][variants.meta.size][Size+10]=on&[facet_filter][meta.master_colour][Midwash]=on&[facet_filter][min_current_price][gte]=6.0&[facet_filter][min_current_price][lte]=18.0&per=36&sort=

      1 Reply Last reply Reply Quote 0
      • davebuts
        davebuts last edited by

        Hi Rodney,

        Take a look at this article titled "Large Site SEO Basics: Faceted Navigation" by Serge Stefoglo: https://a-moz.groupbuyseo.org/blog/large-site-seo-basics-faceted-navigation

        It covers what you want to know in great detail and discusses the various options for handling faceted navigation for SEO.

        Cheers,

        David

        1 Reply Last reply Reply Quote 1
        • 1 / 1
        • First post
          Last post

        Got a burning SEO question?

        Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


        Start my free trial


        Browse Questions

        Explore more categories

        • Moz Tools

          Chat with the community about the Moz tools.

        • SEO Tactics

          Discuss the SEO process with fellow marketers

        • Community

          Discuss industry events, jobs, and news!

        • Digital Marketing

          Chat about tactics outside of SEO

        • Research & Trends

          Dive into research and trends in the search industry.

        • Support

          Connect on product support and feature requests.

        • See all categories

        Related Questions

        • agrier

          Product Schema Markup for All Products

          Hi Team, Google search console used to allow you to use their structured data markup helperhttps://www.google.com/webmasters/markup-helper/u/0/ to markup multiple product pages at once that were similar. I do not see this feature anymore with the new search console. Does anyone have a recommendation for marking up multiple product pages without having to have schema markup firing in GTM for each product page?

          Technical SEO | | agrier
          0
        • dkellyagile

          Topic Cluster: URL Best Practices

          I'm trying to be mature and employ the Topic Cluster strategy to my content. In doing so I realized there are a few URL options. Some more difficult to execute than others. -Is it important to call out the Pillar Topic in your subtopic URL?
          -Does the Pillar Topic need to have its own landing page? (As opposed to just being part of the blog.) Here's an Example: My Pillar is: Inbound vs. Outbound
          My subtopic is: Marketing Platforms Here are the URL options I can think of... Option 1: https://pipelineinbound.com/blog/inbound-vs-outbound-marketing-platforms/ Option 2: https://pipelineinbound.com/blog/which-marketing-platforms/ Option 3: https://pipelineinbound.com/blog/marketing-platforms-inbound-vs-outbound/ Option 4 (Hardest): https://pipelineinbound.com/inbound-vs-outbound/marketing-platforms/ Are there some fundamental best practices for URL structure and Link Building as it pertains to Topic Clusters? Thanks!

          Technical SEO | | dkellyagile
          0
        • DML-Tampa

          New theme adds ?v=1d20b5ff1ee9 to all URL's as part of cache. How does this affect SEO

          New theme I am working in ads ?v=1d20b5ff1ee9 to every URL. Theme developer says its a server setting issue. GoDaddy support says its part of cache an becoming prevalent in new themes. How does this impact SEO?

          Technical SEO | | DML-Tampa
          0
        • gojesper

          Best URL-structure for ecommerce store?

          What structure will recommend to the product pages? Lets make an example with the keyword "Luxim FZ200" With category in url:
          www.myelectronicshop.com/digital-cameras/luxim-FZ200.html With /product prefix:
          www.myelectronicshop.com/product/luxim-FZ200.html Without category in url:
          www.myelectronicshop.com/luxim-FZ200.html I have read in a blog post that Paddy Moogan recommend /lluxim-FZ200.html - i think i prefer this version too. But I can see that many of the bigger ecommerce stores are using a /product prefix before the product name. What is the reason for this? and what is best practice?

          Technical SEO | | gojesper
          0
        • gallreddy

          What is the best URL designed for a product page?

          Should a product page URL include the category name and subcategory name in it? Most ecommerce platforms it seems are designed to do have the category and sub-category names included in the URL followed by the product name. If that is the case and the same product is listed in more then 1 category and sub-category then will that product have 2 unique urls and as a result be treated as 2 different product pages by google?   And then since it is the same product in two places on the site won't google treat those 2 pages as having duplicate content? SO is it best to not have the category and sub-category names in the URL of a product page? And lastly, is there a preferred character limit for a URL to be less than in size? Thanks!

          Technical SEO | | gallreddy
          0
        • A_Q

          Blank pages in Google's webcache

          Hello all, Is anybody experiencing blanck page's in Google's 'Cached' view? I'm seeing just the page background and none of the content for a couple of my pages but when I click 'View Text Only' all of teh content is there. Strange! I'd love to hear if anyone else is experiencing the same. Perhaps this is something to do with the roll out of Google's updates last week?! Thanks,
          Elias

          Technical SEO | | A_Q
          0
        • Cornucopia

          What's the SEO impact of url suffixes?

          Is there an advantage/disadvantage to adding an .html suffix to urls in a CMS like WordPress. Plugins exist to do it, but it seems better for the user to leave it off. What do search engines prefer?

          Technical SEO | | Cornucopia
          0
        • Donaab

          How best to redirect URL from expired classified ads?

          We have problem because our content are classifieds. Every ad expired after one or two mounts and then ad becomes inactive and we keep his page for one mount latter like a same page but we ad a notice that ad is inactive. After that we delete the ad and his page but need to redirect that URL to search results page which contains similar ads because we don't want to lose the traffic form that pages. How is the best way to redirect ad URL? Our thinking was to redirect internal without 301 redirection because the httacces file will be very big after a while  and we are thinking to try a canonicalization because we don't want engine to think that we have to much duplicate content.

          Technical SEO | | Donaab
          0

        Get started with Moz Pro!

        Unlock the power of advanced SEO tools and data-driven insights.

        Start my free trial
        Products
        • Moz Pro
        • Moz Local
        • Moz API
        • Moz Data
        • STAT
        • Product Updates
        Moz Solutions
        • SMB Solutions
        • Agency Solutions
        • Enterprise Solutions
        • Digital Marketers
        Free SEO Tools
        • Domain Authority Checker
        • Link Explorer
        • Keyword Explorer
        • Competitive Research
        • Brand Authority Checker
        • Local Citation Checker
        • MozBar Extension
        • MozCast
        Resources
        • Blog
        • SEO Learning Center
        • Help Hub
        • Beginner's Guide to SEO
        • How-to Guides
        • Moz Academy
        • API Docs
        About Moz
        • About
        • Team
        • Careers
        • Contact
        Why Moz
        • Case Studies
        • Testimonials
        Get Involved
        • Become an Affiliate
        • MozCon
        • Webinars
        • Practical Marketer Series
        • MozPod
        Connect with us

        Contact the Help team

        Join our newsletter
        Moz logo
        © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
        • Accessibility
        • Terms of Use
        • Privacy

        Looks like your connection to Moz was lost, please wait while we try to reconnect.