Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Best SEO Strategy for Badges & Awards.
-
Hello Moz Friends!
I was wondering what the correct "SEO friendly" strategy is with badges and awards. We recently got BBB accredited and added their badge to the footer of the website. We also added a review badge from shopper approved to the footer. As I'm joining other communities, I see there's badges given to us. For example, Alignable. Great place for networking. They offer a badge that says "locals recommend us" or something.
Should I embed these badges onto our website someplace? Should I create a page for just badges or place them in the footer or sidebar widgets? What the best SEO practice for this?
Thank you!!
-
Always is pleasure to help : )
-
Roman, thank you so much for your response! We're on the exact same page, this was my thought process as well. Thank you for clarifying!
-
According to Google
There is No SEO Benefit To Adding Trust Seals To Your SiteGoogle's Gary Illyes confirmed on Twitter that Google doesn't have a ranking signal that looks to see if a site has a trust seal on it and then gives the site a ranking benefit for having one.
In simple words:
- Badges will not improve your rank
- Badges will not give you more traffic
But this just from the SEO perspective, from the CRO perspective is another history.
Studies have shown that people trust more in the websites, which show up badges (known or not know) to sort of show how trusted or big they are. This is especially common when it comes to e-commerce websites, where this constant demand of trust as an urge to buy is very important. Therefore these trust badges have a direct role in raising the conversion rates – meaning that more website visitors would turn actual customers after visiting the website. This method is vital for many websites: there are tons of online frauds on a daily basis. Landing and Checkout pages are the most prone to feature all these badges in order to plant trust in the souls of the shoppers
IN SUMMARY
So don't let people sell you trust seals to improve your SEO. It may improve your conversion rates and user's perceived feeling of online safety but for SEO, no, it does not help.
IF THIS ANSWER WERE USEFUL MARK IT AS A GOOD ANSWER
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is a Wordpress AMP plugin sufficient, or should we upgrade our WP theme to an AMP theme?
Hello there, our site is on a Flatsome Wordpress theme (which is responsive and does not support AMP), and we are currently using the AMP for Wordpress plugin on our blog and other content rich pages. My question is - is a plugin sufficient to make our pages AMP friendly? Or should we consider switching to a theme that is AMP enabled already? Thanks!
Intermediate & Advanced SEO | | tnixis
Katie0 -
Best SEO for table in mobile view
I'm wondering what the best way to present a table for mobile view in terms of SEO? It's a complicated table (not simple rows & columns but also col spans) which doesn't work with any responsive techniques I can find. I can offer different content for desktop / mobile so desktop is OK. But what's the best way forward with Google for mobile? I could offer a jpg or simply an explanation to revisit the page on desktop, but neither of those options seem particularly Google-friendly?
Intermediate & Advanced SEO | | Ann640 -
Local SEO - two businesses at same address - best course of action?
Hi Mozzers - I'm working with 2 businesses at the moment, at the same address - the only difference between the two is the phone number. I could ask to split the business addresses apart, so that NAP(name, address, phone number) is different for each businesses (only the postcode will be the same). Or simply carry on at the moment, with the N and Ps different, yet with the As the same - the same addresses for both businesses. I've never experienced this issue before, so I'd value your input. Many thanks, Luke
Intermediate & Advanced SEO | | McTaggart0 -
Display:None CSS & SEO
Hi A while back I was told that using the display:none tag to hide content you want minimised is bad for onpage SEO - is this the case? It's not that we want to hide it from Google, we just don't want it taking up a huge amount of space on product pages. I have found some of these on our site, and want to know how bad they are. Is the content under the tag going to be ignored? Thank you
Intermediate & Advanced SEO | | BeckyKey0 -
CDN for SEO (or not)?
Does CDN impact on SEO or not? There seems conflicting ideas as to whether they impact positively or negatively, I realise that if the page loads quicker this is a good thing for SEO and usability of course. Does Google see CDN as just cheating and a get-around for not doing the work from the ground up and using good hosting etc? Do you have any direct experience? All constructive input much appreciated!
Intermediate & Advanced SEO | | seoman101 -
Advanced SEO - What would you do after you run out of keywords?
Hello! Our company has been growing in terms of traffic and ranking well for a couple of years but we are now kind of stagnating because we just don't know what to do next. We have a good blog - and with our blogs, we have been targeting all major keywords with their related keywords as a bucket. - "keyword theme / page" for a long time. But it seems we now don't have any major keyword theme to write about. What is worse is that we don't see any traffic growth since 2014 September. (although we added many good blogs) So what would do you when you run out of keywords? or keyword themes? Would you just keep pumping in more blogs and hope that you get more clicks? or at some point, you just don't care about keywords and write whatever relevant to your site? Wouldn't it hurt our site if we create similar keyword themed pages? (like regurgitating our keywords?) or even same keyword targeting pages? You must have similar experience if you are an owner of a niche site. Can you please share your experience with this kind of headaches? Thank you and look forward to your comments.
Intermediate & Advanced SEO | | joony3 -
SEO strategy for conversion-optimised home page
I'm working on a very conventional-type site with a home page (why come to us), methods we use, pricing, reviews, FAQs and contact us. After reading the Moz case study at (http://www.conversion-rate-experts.com/seomoz-case-study/), I have been working on a conversion-optimised home page that consolidates much of content in all these pages. At the bottom of the home page, I then plan to add a list of blog posts "Want to read more? We have a lot of useful information on our blog. Here are the most popular articles:" with articles that explain more about the methods we use for example (content that was formerly on our methods page). Obviously this new blog will also have more interesting information (but a lot that could actually be converted into pages) This radically changes the site into just a home page full of selling points and calls-to-action and a blog. I have some questions about this strategy: How do we keep our search engine ranking for keywords such as "[our service] prices" or "[a particular method] London". We rank quite well on Google for these and it goes straight to the relevant page. Shall we keep the pages active somewhere even though the information is also on the home page? Is a blog actually necessary here (SEO wise)? The things I'm planning to write could easily be made into more pages. Am I going about this completely wrong by trying using the CRO guide? Should this sort of page be reserved for landing pages? The reason why I'm considering making a conversion-generating home page is because we only sell one service pretty much (although there are differences in how we do it on children vs. adults) and because we are quite niche so most of our traffic comes from organic sources. Thank you
Intermediate & Advanced SEO | | LondonAli0 -
Slug best practices?
Hello, my team is trying to understand how to best construct slugs. We understand they need to be concise and easily understandable, but there seem to be vast differences between the three examples below. Are there reasons why one might be better than the others? http://www.washingtonpost.com/news/morning-mix/wp/2014/06/20/bad-boys-yum-yum-violent-criminal-or-not-this-mans-mugshot-is-heating-up-the-web/ http://hollywoodlife.com/2014/06/20/jeremy-meeks-sexy-mug-shot-felon-viral/ http://www.tmz.com/2014/06/19/mugshot-eyes-felon-sexy/
Intermediate & Advanced SEO | | TheaterMania0