Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Best SEO Strategy for Badges & Awards.
-
Hello Moz Friends!
I was wondering what the correct "SEO friendly" strategy is with badges and awards. We recently got BBB accredited and added their badge to the footer of the website. We also added a review badge from shopper approved to the footer. As I'm joining other communities, I see there's badges given to us. For example, Alignable. Great place for networking. They offer a badge that says "locals recommend us" or something.
Should I embed these badges onto our website someplace? Should I create a page for just badges or place them in the footer or sidebar widgets? What the best SEO practice for this?
Thank you!!
-
Always is pleasure to help : )
-
Roman, thank you so much for your response! We're on the exact same page, this was my thought process as well. Thank you for clarifying!
-
According to Google
There is No SEO Benefit To Adding Trust Seals To Your SiteGoogle's Gary Illyes confirmed on Twitter that Google doesn't have a ranking signal that looks to see if a site has a trust seal on it and then gives the site a ranking benefit for having one.
In simple words:
- Badges will not improve your rank
- Badges will not give you more traffic
But this just from the SEO perspective, from the CRO perspective is another history.
Studies have shown that people trust more in the websites, which show up badges (known or not know) to sort of show how trusted or big they are. This is especially common when it comes to e-commerce websites, where this constant demand of trust as an urge to buy is very important. Therefore these trust badges have a direct role in raising the conversion rates – meaning that more website visitors would turn actual customers after visiting the website. This method is vital for many websites: there are tons of online frauds on a daily basis. Landing and Checkout pages are the most prone to feature all these badges in order to plant trust in the souls of the shoppers
IN SUMMARY
So don't let people sell you trust seals to improve your SEO. It may improve your conversion rates and user's perceived feeling of online safety but for SEO, no, it does not help.
IF THIS ANSWER WERE USEFUL MARK IT AS A GOOD ANSWER
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Display:None CSS & SEO
Hi A while back I was told that using the display:none tag to hide content you want minimised is bad for onpage SEO - is this the case? It's not that we want to hide it from Google, we just don't want it taking up a huge amount of space on product pages. I have found some of these on our site, and want to know how bad they are. Is the content under the tag going to be ignored? Thank you
Intermediate & Advanced SEO | | BeckyKey0 -
SEO strategy for conversion-optimised home page
I'm working on a very conventional-type site with a home page (why come to us), methods we use, pricing, reviews, FAQs and contact us. After reading the Moz case study at (http://www.conversion-rate-experts.com/seomoz-case-study/), I have been working on a conversion-optimised home page that consolidates much of content in all these pages. At the bottom of the home page, I then plan to add a list of blog posts "Want to read more? We have a lot of useful information on our blog. Here are the most popular articles:" with articles that explain more about the methods we use for example (content that was formerly on our methods page). Obviously this new blog will also have more interesting information (but a lot that could actually be converted into pages) This radically changes the site into just a home page full of selling points and calls-to-action and a blog. I have some questions about this strategy: How do we keep our search engine ranking for keywords such as "[our service] prices" or "[a particular method] London". We rank quite well on Google for these and it goes straight to the relevant page. Shall we keep the pages active somewhere even though the information is also on the home page? Is a blog actually necessary here (SEO wise)? The things I'm planning to write could easily be made into more pages. Am I going about this completely wrong by trying using the CRO guide? Should this sort of page be reserved for landing pages? The reason why I'm considering making a conversion-generating home page is because we only sell one service pretty much (although there are differences in how we do it on children vs. adults) and because we are quite niche so most of our traffic comes from organic sources. Thank you
Intermediate & Advanced SEO | | LondonAli0 -
Domain Forwarding - SEO Impacts?
I have a site that has been active for years - thinkbiglearnsmart.com. Awhile ago I had purchased about 50 domain names that were relevant to my company. I still have those urls and would like to use them to point to different pages on my site - just because they have good key words in the URLs. For example - one is dreamweavertrainingclassesonlinelive.com. Currently they are all redirecting to my homepage. A. is that hurting me? B. I would like to redirect to the more relevant page. ie the page dedicated to Dreamweaver training (http://thinkbiglearnsmart.com/dreamweaver-creative-cloud-training-course/ ) Will this hurt my Dreamweaver keyword for example because there is already a 301 redirect on that page from a very old Dreamweaver link which was something like thinkbiglearnsmart.com/dreamweaver C. On my hosting account where I can select where the URL forwards to - it has an option for "Location forwarding" and "Frame forwarding" - currently they are set to Frame forwarding - which one is best? Any help is much appreciated!!! Thank you!
Intermediate & Advanced SEO | | webbmason0 -
SEO site Review
Does anyone have suggestions on places that provide in depth site / analytics reviews for SEO?
Intermediate & Advanced SEO | | Gordian0 -
Best practice for expandable content
We are in the middle of having new pages added to our website. On our website we will have a information section containing various details about a product, this information will be several paragraphs long. we were wanting to show the first paragraph and have a read more button to show the rest of the content that is hidden. Whats googles view on this, is this bad for seo?
Intermediate & Advanced SEO | | Alexogilvie0 -
Is CloudFlare bad for SEO?
I have been hit by DDoS attacks lately...not on a huge scale, but probably done by some "script kiddies" or competitors of mine. Still, I need to take some action in order to protect my server and my site against all of this spam traffic that is being sent to it. In the process of researching the tools available for defending a website from a DDoS attack, I came across the service offered by CloudFlare.com. According to the CloudFlare website, they protect your site against a DDoS attack by showing users/visitors they find suspicious an interstitial that asks them if they are a real user or a bot...this interstitial contains a Captcha that suspicious users are asked to enter in order to visit the site. I'm just wondering what kind of an effect such an interstitial could have on my Google rankings...I can imagine that such a thing could add to increased click-backs to the SERPs and, if Google detects this, to lower rankings. Has anyone had experience with the DDoS protection services offered by CloudFlare, who can say a word or two regarding any effects this may have on SEO? Thanks
Intermediate & Advanced SEO | | masterfish1 -
Domain Alias SEO
We have 5 domain alias of our existing sites
Intermediate & Advanced SEO | | unibiz
All 5 domain alias are domain alias of our main site. It means, all domain alias will have exactly same site and contents
Like Main domain: www.mywebsite.com
DomainAlias: www.myproduct.com, www.myproduct2.com, www.myproduc3.com
And if anybody will open our site www.myproduct.com, it will open same website which I have in primary site what can i do to rank all website without any penalty....i s there any way? This is domain alias of in hosting industry Thanks0 -
What is the best way to embed PDF documents for SEO?
I have been using SCRIBD to embed PDF documents on my site but until recently I did not include the link back to SCRIBD. Will my site get credit for this content or will it go to SCRIBD? Is there a better way to embed PDF documents for SEO?
Intermediate & Advanced SEO | | casper4340