Local SEO for a business serving multiple small cities

[Nadiamo44]

We have a local business that has a showroom in one city, and serve other 5 different small cities (in total 6 small cities). Search volume for the targeted keyword is very low (around 100 each plus minus) with a variety of competition levels. The product is expensive so this justifies the low search volume with a serious user intent.
My question is given the low search volume for each keyword, what would be the best local SEO tactic for this. The website has a DA of 20 with competitors who has similar and higher  DAs.

Options I am considering:

1. Create unique pages for each location with unique content (no address available so I will have to use a city name postcode)
2. Create pages with the same content (but changing the area of service on the URL, H1 and mention the postcode and the radius of coverage twice in the content) and using a canonical tag to solve the duplicate issue.
In this scenario, I will create the main product pages with the address of the showroom, and mention the area of service covered for the other 5 cities.
3. Given that the 6 cities are part of a greater area, use the greater area to target them all. The keyword of the greater area has a lower search volume than the city keyword.  This might work for keywords with low competition but not for ones with high competition levels.  Not sure how well search engines will rank the keywords that include the greater area and show the pages for searches in small cities.

Any advice on which option to go with or any recommendations for other solutions?

[sarahwalsh]

Hi, so often to get any business onto page one of Google, you need to have a Google My Business account for each business location, we have one for Cardiff, one for Bristol, then we build NAP business citations for each location, hope this helps?

[areebtahir1]

I also want to improve the local SEO for my website. How can I do that?

[vmialik]

Totally @Nadiamo, do let me know if you want to run any more thoughts or ideas by us, here..

[Nadiamo44]

Thank you Vadim!

[Nadiamo44]

Thank you Nigel!

[vmialik]

I will answer your 3 specific options and general thoughts at the bottom:

1. Yes you have the correct game plan here.  Postal code may or may not help unless it is specifically searched for.

2. Unique content is the name of the game, each neighborhood/area will have their own unique elements you can write about in your content and this will engage the user and bring familiarity and will rank better, and this solves duplicate issues.

3. Greater area reach is hard unless you are dominating with reviews or other local listing factors. The goal is having a physical location close to your area of intent.

"product is expensive so this justifies" - does this justify potentially opening another physical location to be closer to the searcher?

Also how is the current showroom main location doing, with search and its response? Is it in the target area, is it reaching customers well?

[Nigel_Carr]

Hi

You have to be careful creating city pages. make sure they are as unique as you can make them and add some local content. Treat them like you would any other page when SEO'ing them.

Ensure correct and on a one page one theme basis - forget the greater area and concentrate on the town/village. if you try and hoof the local area in as well you will destroy them all, especially if the local area has its own page.

Title
Description
H1
Alts
Local content

make sure it is in the form

City - Service - Company name

and not service first.

More here: https://a-moz.groupbuyseo.org/blog/do-you-need-local-pages

I hope that help

Nigel