Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Large Competitor closed, how to capitalize in search. Any ideas?
-
Hey Mozzers,
One of our biggest competitors closed down on January 1st, 2020 in several US cities. They did stay open in some areas just FYI. The competitor's website is www.execucar.com. This is a very large company that has a presence in almost all US major airports. It's a private car service just like Uber but for wealthy individuals.
For example. when you search " lax car service" they are #3 on Google or "car service to lax" they're #2 still.
What can we do to get more of their traffic and actual business? Has anyone done something like this before or knows quick and easy tactics to get their clients? We have a local landing page: https://dcacar.com/lax-car-service that ranks 9 through 11 for those same keywords.
Thanks for your thoughts and time.
Davit
-
Hi Miriam,
Hope you're doing well. Thanks for always answering my questions.
Yes, they closed at LAX Los Angeles and many other US cities as well. But they still rank for that location and rank very well. It has been almost 2 months since they stopped their operation at LAX. And to answer your 2nd question yes, we do serve LAX we're not ranking as well as we would like but I was hoping to try to capitalize on this opportunity.
One thing to mention that is important is this. Their website does not mention that they no longer serve these locations, in fact their city page still lists these pages as being served. But if you try to get a quote online or even call the phone number you will get a response that we no longer serve this location.
The company was sold to a venture capital firm which decided to close some of the unprofitable cities. I reached out to the venture firm to see if it possible to buy their local phone number, customer email list etc but they are not interested in selling those. So I was wondering what else can I do to get their customers. They have been in business for almost 20 years and they do have a large number of customer lists etc.
-
Hi Davit!
Some questions:
Are you saying that this business closed its location that services LAX, but they are still ranking for it?
Or, are you saying they still have a location open there?
Do you serve LAX?
Please, let me know. Thanks!
-
Same happened with https://www.devicesprice.com/ I have hired to worker who help me in case but I am also wondering to get good idea.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to get local search volumes?
Hi Guys, I want to get search volumes for "carpet cleaning" for certain areas in Sydney, Australia. I'm using this process: Choose to ‘Search for new keyword and ad group ideas’. Enter the main keywords regarding your product / service Remove any default country targeting Specify your chosen location (s) by targeting specific cities / regions Click to ‘Get ideas’ The problem is none of the areas, even popular ones (like north sydney, surry hills, newtown, manly) are appearing and Google keyword tool, no matches. Is there any other tools or sources of data i can use to get accurate search volumes for these areas? Any recommendations would be very much appreciated. Cheers
Intermediate & Advanced SEO | | wozniak650 -
Crawled page count in Search console
Hi Guys, I'm working on a project (premium-hookahs.nl) where I stumble upon a situation I can’t address. Attached is a screenshot of the crawled pages in Search Console. History: Doing to technical difficulties this webshop didn’t always no index filterpages resulting in thousands of duplicated pages. In reality this webshops has less than 1000 individual pages. At this point we took the following steps to result this: Noindex filterpages. Exclude those filterspages in Search Console and robots.txt. Canonical the filterpages to the relevant categoriepages. This however didn’t result in Google crawling less pages. Although the implementation wasn’t always sound (technical problems during updates) I’m sure this setup has been the same for the last two weeks. Personally I expected a drop of crawled pages but they are still sky high. Can’t imagine Google visits this site 40 times a day. To complicate the situation: We’re running an experiment to gain positions on around 250 long term searches. A few filters will be indexed (size, color, number of hoses and flavors) and three of them can be combined. This results in around 250 extra pages. Meta titles, descriptions, h1 and texts are unique as well. Questions: - Excluding in robots.txt should result in Google not crawling those pages right? - Is this number of crawled pages normal for a website with around 1000 unique pages? - What am I missing? BxlESTT
Intermediate & Advanced SEO | | Bob_van_Biezen0 -
Ranking for local searches without city specific keywords?
Hey guys! I had asked this question a few months ago and now that we are seeing even more implicit information determining search results, I want to ask it again..in two parts. Is is STILL best practice for on-page to add the city name to your titles, h1s, content etc? It seems that this will eventually be an outdated tactic, right? If there is a decent amount of search volume without any city name in the search query (ie. "storefont signs", but no search volume for the phrase when specific cities are added (ie. "storefront signs west palm beach) is it worth trying to rank and optimize for that search term for a company in West Palm Beach? We can assume that if there are 20,000 monthly searches for the non-location specific term that SOME of them would be fairly local, so do we optimize the page without the city name and trust Google to display results with a local intent...therefore showing our client's site in the SERPS when someone searches "sign company" and they are IN West Palm Beach? If there is any confusion, please just ask me to clarify! I think this would be a great WhiteBoard Friday topic for Rand!
Intermediate & Advanced SEO | | RickyShockley0 -
Whats the best way to remove search indexed pages on magento?
A new client ( aqmp.com.br/ )call me yestarday and she told me since they moved on magento they droped down more than US$ 20.000 in sales revenue ( monthly)... I´ve just checked the webmaster tool and I´ve just discovered the number of crawled pages went from 3.260 to 75.000 since magento started... magento is creating lots of pages with queries like search and filters. Example: http://aqmp.com.br/acessorios/lencos.html http://aqmp.com.br/acessorios/lencos.html?mode=grid http://aqmp.com.br/acessorios/lencos.html?dir=desc&order=name Add a instruction on robots.txt is the best way to remove unnecessary pages of the search engine?
Intermediate & Advanced SEO | | SeoMartin10 -
XML Sitemap Index Percentage (Large Sites)
Hi all I'm wanting to find out from those who have experience dealing with large sites (10s/100s of millions of pages). What's a typical (or highest) percentage of indexed pages vs. submitted pages you've seen? This information can be found in webmaster tools where Google shows you the pages submitted & indexed for each of your sitemap. I'm trying to figure out whether, The average index % out there There is a ceiling (i.e. will never reach 100%) It's possible to improve the indexing percentage further Just to give you some background, sitemap index files (according to schema.org) have been implemented to improve crawl efficiency and I'm wanting to find out other ways to improve this further. I've been thinking about looking at the URL parameters to exclude as there are hundreds (e-commerce site) to help Google improve crawl efficiency and utilise the daily crawl quote more effectively to discover pages that have not been discovered yet. However, I'm not sure yet whether this is the best path to take or I'm just flogging a dead horse if there is such a ceiling or if I'm already at the average ballpark for large sites. Any suggestions/insights would be appreciated. Thanks.
Intermediate & Advanced SEO | | danng0 -
Can a competitor close your business on Google Places?
One of my listings says it has been closed and the business is not closed. On Google + / Google places there is a field that allows users to check that claims the business is closed. Can they actually close it? Your Google Places listing has been updated Dear Google Places user, Google has updated your listing data on our consumer properties such as Google and Google Maps to more accurately reflect the latest information we have about your business. We use many sources to determine the accuracy of our listing data and to provide the best possible experience for business owners and consumers who use Google and Google Maps to find local information. Based on our sources, the following listing has been marked as closed: Company info... If you disagree with the changes we have made, please visit your Place Page to edit your listing. Note that if you are an AdWords or Boost customer, your ads will be unaffected by this change and will continue to display the listing information you have provided in Google Places. To manage your online advertisements, please sign into Google Places or Google AdWords. For more information about updates to claimed listings, please visit:http://www.google.com/support/places/bin/answer.py?hl=en&answer=1318197 Sincerely,
Intermediate & Advanced SEO | | SEODinosaur
The Google Places Team |0 -
Link Building Ideas for a health site
Hi, I am trying to rank a health related website. This is the url: www.ridpiles.com Domain age is 1 year 6 months. Done Directory submissions Blog Comments + Forum posts Done Social Bookmarks Article submissions (Not much) I have done competitor analysis. All of my competitors are just had links from directories and some link exchanges. They got links from quality sites like Yahoo dir. I know my site is far better than my competitors and has 100% unique content. I have submitted to yahoo directory inclusion, but still no luck i hadn't accepted into it. I am planning to go for a sponsered review but dont know, weather the link will be valuable for that much of money. I was left with Guest Blogging. I see this is the only option for me to build links. But i have a very tough competiton, i must compete with most reputed sites like webmd.com etc, i need to get more good links. But i cant get what other ways to get authoritative links. If Guest blogging is the only option for me, how many posts do i need to do daily? And can someone suggest me good Guest blogging sites? Anyhelp would be appreciated.
Intermediate & Advanced SEO | | Indexxess0 -
Search Engine Pingler
Hello everyone, it's me again 😉 I've just got a Pro membership on SeoMoz and I am full of questions. A few days ago I found very interesting tool called: Search Engine Pingler And description of it was like this: Your website or your page was published a long time, but you can not find it on google. Because google has not index your site. Tool Search engine pingler will assist for you. It will ping the URL of your Page up more than 80 servers of google and other search engines. Inform to the search engine come to index your site. So my question is that tool really helps to increase the indexation of the link by search engine like Google, if not, please explain what is a real purpose of it. Thank you to future guru who can give a right answer 🙂
Intermediate & Advanced SEO | | smokin_ace0