Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does Search Console data include GMB traffic? Branded CTR is 37.8%- Good or Bad?
-
Hey all,
Per Search Console our branded keyword CTR is 37.8%. But when that keyword is searched our GMB listing shows up on top of the #1 result. For the same 90 day period GMB shows another 35% visits to our GMB (based on the number of impressions and visits to our GMB page) listing when the same keyword is searched.
My question is this. Does Search console data include clicks that came from our GMB listing or not? My thinking is like this: If GMB traffic is not calculated in search console then it means that 72.8% of people looking for our brand will end up on our site on way or another 9organic #1 result plus GMB listing visits)
We are also doing PPC for this very keyword that has gets almost 20% of the remaining traffic. So after adding all up we are loosing about 8% of our branded traffic to people who are doing adwords. When you search our brand you normally see 2, 3 competitor's adwords ads.
Does anyone know how this works exactly? And if you don't mind sharing your branded keyword CTR's, so I can compare to ours please. I would love to compare to a site that actually has a GMB listing ranking for the same keyword
Thanks in advance,
Davit
-
I had another thought
If you have linked your Google Ads with the Search Console then you could check the paid and organic report (in ads -> reports -> predefined -> basic -> paid & organic) - I think this "should" actually give you the numbers you want. This assumes that the search console data is measuring GMB clicks correctly with UTM tracking AND that data is being imported as is into Google Ads)
I am going to check it now since we have accounts where the search console is linked with ads, and accounts that use UTM tracking in their GMB listing - but none that have BOTH. If you find that it works and you can verify the above really does appear to give a clear indication of total Ads + Organic + GMB clicks then please do confirm
-
Hi Davit!
It gets a bit complicated quite quickly but for what it is worth check out this post:
https://searchengineland.com/3-reasons-why-google-my-business-search-queries-dont-match-search-console-306294I can confirm that you can see GMB links (and clicks etc) from within Search Console if you have enabled UTM tracking on your GMB link as described in the article. So yes, it looks like Search Console includes GMB data (at least to some degree).
The difference between the 'impressions' recorded in Search Console and the 'users' recorded in GMB probably means that you are never going to have a satisfactory answer to your absolute branded click through rate. For what it is worth we usually see similar number to yours in terms of click throughs from branded queries in search console, but I think so much depends a lot on industry, brand awareness, competitor ads etc that maybe it is not worth sweating over.
Hope it helps!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
50% Drop in ALL Traffic Post June Update
We've had 50% drop in Google and Direct traffic post June Google update. Why would direct suddenly plummet as well? Could it be something with Google tag manager or our new cookie policy and cookie management system? Any help would be greatly appreciated as I am a disabled person and trying to figure out what is going on with our site
Reporting & Analytics | | inhouseninja0 -
Change Phone Number Based on Traffic Source + Ping URL for Call Tracking Number
Hi Everyone, Is there a tool that can change the phone number on a web page based on the visitor source (i.e., direct, organic, paid, etc.)? I'd like to implement a solution like this with different call tracking numbers based on the visitor source. We use the Google suite for our analytics (GA, GTM, Google Data Studio, Google Optimize is also an option as well). - Also, is there a good call tracking service that will ping a URL each time the phone number is called so that we can track these calls as events in GA? The majority of our visitors use a desktop PC and dial in the number on the screen rather than clicking (tapping) on it from a mobile device. Thanks, Andy
Reporting & Analytics | | AndyRCWRCM0 -
If website users don't accept GDPR cookie consent, does that prevent GA-GTM from tracking pageviews and any traffic from that user that would cause significant traffic decreases?
I've been doing a lot research on GDPR impact and implementation with GTM-GA for clients, but it's been 12 months since GDPR has gone live I haven't found anything on how GA traffic has been impacted if users don't accept cookie consent. However, I'm personally seeing GA accounts taking huge losses in traffic since implementing GDPR cookie solutions (because GTM/GA tags aren't firing until cookies are accepted). Is it common for websites to see significant decreases in traffic due to too many users not accepting cookie consent? Are there alternative solutions to avoid traffic loss like that and still maintain GDPR compliance? It seems to me that the industry underestimated how many people won't accept cookie consent. Most of the documentation and articles around GDPR's start (May 2018) didn't foresee or cover that aspect properly, everything seems to be technically focused with the assumption that if implemented properly most people would accept cookie consent, but I'm personally not seeing that trend and it's destroying GA data (lost traffic, minimal source attribution, inaccurate behavior data, etc). Thanks.
Reporting & Analytics | | Kickboard2 -
Paid traffic or "Paid Search" is not showing in my Google Analytics
Hi, I have two campaigns running in Google Adwords or Google Ads now and I saw in Google Ads account that I had 5 clicks today (09/18/2018) but when I try to search for this clicks in my Google Analytics in ACQUISITION > All Traffic > Channels I don't find nothing about "Paid Search" or something like that. Bellow is a picture of my Google Analytics account to prove it. The accounts are linked and I can find the 2 campaigns in the Analytics. How can I interpret this picture? Where the paid traffic is showing? or not showing there? Thanks Leandro uvAtrsg
Reporting & Analytics | | lmoraes0 -
Did Analytics change the way to handle Google images searches on Dec 12?
Dear all, One of the sites I'm monitoring receives a lot of traffic from image searches or images that appear in universal search results. On Dec 12th, 2015, the bounce rate for these sessions went from around 30% the day before to around 87%. See screen shot below. Did anybody notice similar bounces in the bounce rate? Did Google change something in the way that image search is handled? Looking forward to your ideas! large?v=mpbl-1&px=999
Reporting & Analytics | | AABMarketing_Frank0 -
New GSC Search Analytics report: position mixes web and image
Dear all, I am auditing a site in Google Seach Console (GSC, formerly Google Webmaster Tools) and find the Position data in the new Search Analytics report very, very improbable. I suspect that even if you filter by "SearchType = web", the Position data does count the ranking of images in the Image search widget as a search position. Has anybody observed this as well? Here is the case: the site targets a quite broad search query in the bath room domain. I have made a number of searches with private browser sessions, different browsers, alternative IP address via a VPN, etc, and the look of the search result in the relevant geographical market is consistently the following. Three Adwords ads #1 organic result Images universal results widget #2-10 organic results The site’s first page ranks consistently around #15 of the organic results, hence on the second SERP. But it also consistently has an image in the Images universal results widget (usually #2 or #3). This is consistent with the data I have in Moz Analytics. Yet, the GSC Search Analytics report shows 2.2 as average position with the default SearchType=Web setting. I have done the search over and over, and never has a PAGE of the site ranked that high. Is there any public information how exactly the position is calculated? I mean, something more precise than the very general information on https://support.google.com/webmasters/answer/6155685?hl=en Is there any way to get the correct position/ranking? Thanks for sharing your experience!
Reporting & Analytics | | QRN0 -
How can we view traffic from specific Twitter, Facebook, YouTube and Reddit accounts in Google Analytics?
Dear Moz Community, This is a Google Analytics question. Using Google Analytics, we're trying to identify trends of visitors on a website from specific social media accounts, i.e: twitter.com/account-x facebook.com/account-x youtube.com/account-x reddit.com/r/account-x Ideally, we would like to be able to see the success rate for specific posts on these social media accounts, and how users engaged on the website after arriving from clicking a link on one of these accounts. Is this drill-down feature currently possible in Google Analytics? Many thanks for helping!
Reporting & Analytics | | BoomDialogue690 -
Exclude Traffic from India
i would like to exclude all traffic coming from India using Advanced Segment in Google Analytics. How do i go about it ? Will it be applied to future traffic also ?
Reporting & Analytics | | seoug_20050