• BBgmoro

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Turn SEO data into actionable content briefs

          Turn SEO data into actionable content briefs

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          Let your business shine with Listings AI

          Let your business shine with Listings AI

          Get found
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Access 20 years of data with flexible pricing
          Moz API

          Access 20 years of data with flexible pricing

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Reporting & Analytics
        4. Abnormally High Direct Traffic Volume

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Abnormally High Direct Traffic Volume

        Reporting & Analytics
        google analytics reporting
        3
        3
        3557
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • graceflack 0
          graceflack 0 Subscriber last edited by

          We have abnormally high amounts of direct traffic to our site. It's comprising over half of all web traffic while organic is second with considerably less. From there the volume decreases amongst other channels.

          I've never seen such a huge proportion of traffic being attributed the Direct. Does anyone know how to test this or see if there is an error in Google Analytics reporting?

          LynnPatchett 1 Reply Last reply Reply Quote 1
          • hafer81
            hafer81 Banned @LynnPatchett last edited by

            This post is deleted!
            1 Reply Last reply Reply Quote 0
            • LynnPatchett
              LynnPatchett @graceflack 0 last edited by

              @graceflack-0
              Hi!
              Check out this article which runs down a lot of the common reasons for traffic being labeled direct when it is not really and details steps to take:

              https://www.analyticsmania.com/post/how-to-reduce-direct-traffic-in-google-analytics/

              Hope it helps!

              hafer81 1 Reply Last reply Reply Quote 1
              • 1 / 1
              • First post
                Last post

              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • awilliams_kingston

                Rogerbot directives in robots.txt

                rogerbot reporting

                I feel like I spend a lot of time setting false positives in my reports to ignore. Can I prevent Rogerbot from crawling pages I don't care about with robots.txt directives? For example., I have some page types with meta noindex and it reports these to me. Theoretically, I can block Rogerbot from these with a robots,txt directive and not have to deal with false positives.

                Reporting & Analytics | | awilliams_kingston
                0
              • rh-digi

                Zero '0' Total Visits

                moz report reporting total visits

                Hi. One of the properties in our account has been reporting zero '0' total visits for the past few weeks. The other properties aren't affected. Is there a reason for this or is this an issue on the Moz side of things. Thanks!Moz Zero Visits.PNG

                Reporting & Analytics | | rh-digi
                0
              • luminusagency

                GA4 account & property not showing in traffic property setup list.

                ga4 traffic campaign settings

                Hi there, I've connected multiple client accounts to GA4 already, but three of our accounts that we have administrator rights to in GA4 are not showing up in our selectable accounts/properties list when logged in via Moz to add to the traffic settings area. Anyone else have this issue and find a fix?

                Reporting & Analytics | | luminusagency
                0
              • davidevans_seo

                Unsolved Landing pages report has no data even if I have ranking keywords and traffic

                landing pages reporting rankings google analytics

                Is there any reason my landing page report does not include data for pages? I'm sure there is organic traffic on them, and I have tracked the correct keywords. Any similar insight will be helpful.

                Moz Tools | | davidevans_seo
                0
              • peteboyd

                Unsolved Capturing Source Dynamically for UTM Parameters

                technical seo google analytics utm parameters

                Does anyone have a tutorial on how to dynamically capture the referring source to be populated in UTM parameters for Google Analytics? We want to syndicate content and be able to see all of the websites that provided referral traffic for this specific objective. We want to set a specific utm_medium and utm_campaign but have the utm_source be dynamic and capture the referring website. If we set a permanent utm_source, it would appear the same for all incoming traffic. Thanks in advance!

                Technical SEO | | peteboyd
                0
              • Marketing-EdJones

                Unsolved Can you accurately track lead source when using a cookie consent system?

                cookie tracking reporting analytics cookies gdpr

                With the introduction of cookie consent for third party analytics cookies, is it still possible to accurately track traffic source? Legally, you can't create a tracking cookie for platforms like Analytics until consent is given. So...the associated Javascript tags can't fire. Surely this means you can't collect any of the information on the user's original source... Can anyone shed any light on this conundrum....greatly appreciated.

                Reporting & Analytics | | Marketing-EdJones
                0
              • Kevin_P

                Why is Indeed.com traffic appearing as organic in Google Analytics?

                A large number of sessions in my client's Google Analytics account appear to come from medium: organic and source:Indeed. Since I'm focused on SEO for this project, I'd prefer that Indeed be treated as referral traffic. Any ideas for fixing this issue? Also, and I'm sure the answer is no, is there a way to fix the past data in Google Analytics that has already reported Indeed as an organic medium?

                Reporting & Analytics | | Kevin_P
                0
              • Brand_Psychic

                Google Analytics shows most referrers as "Direct" -- What are some better tools?

                Very often Google Analytics will show 50-90% of our referrers as (direct) which is not very helpful. Are there other tools out there that will provide a clearer breakdown of what other websites are sending us our traffic? Specifically, I want to be able to be able to tell who are the top traffic referrers to my top performing pages on my site for the last 30 days. (I want to be able to study this on a per-page basis.) Thanks in advance!

                Reporting & Analytics | | Brand_Psychic
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.