• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Intermediate & Advanced SEO
        4. WordPress Sub-directory for SEO

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        WordPress Sub-directory for SEO

        Intermediate & Advanced SEO
        wordpress subdirectory domain authority
        5
        7
        5250
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • HimalayanInstitute
          HimalayanInstitute Subscriber last edited by

          Hi There,

          I'm working on a WordPress site that includes a premium content blog with approx 900 posts.

          As part of the project, those 900 posts and other membership functionality will be moved from the main site to another site built specifically for content/membership.

          Ideally, we want the existing posts to remain on the root domain to avoid a loss in link juice/domain authority.

          We initially began setting up a WordPress Multisite using the sub-directory option. This allows for the main site to be at www.website.com and the secondary site to be at www.website.com/secondary.

          Unfortunately, the themes and plugins we need for the platform do not play nicely with WordPress Multisite, so we started seeking a new solution, and, discovered that a second instance of WordPress can be installed in a subdirectory on the server. This would give us the same subdirectory structure while bypassing WordPress Multisite and instead, having two separate single-site installs.

          Do you foresee any issues with this WordPress subdirectory install? Does Google care/know these are two separate WordPress installs and do we risk losing any link juice/domain authority?

          nmiletic 1 Reply Last reply Reply Quote 0
          • BlueprintMarketing
            BlueprintMarketing last edited by

            @himalayaninstitute said in WordPress Sub-directory for SEO:

            WordPress can be installed in a subdirectory

            I have done this a lot and I mean a lot what you want to do is set up a reverse proxy on your subdomain and this will allow you to not only bypass having to use multisite for subfolder but if you want to power it separately you can you do not have to it all. You should probably use your same server and power through Fastly our CloudFlare

            alt text
            alt text

            once you set this up it is super easy to keep it running in your entire site will be much faster as a result as well

            my response to someone else that needed a subfolder
            https://a-moz.groupbuyseo.org/community/q/topic/69528/using-a-reverse-proxy-and-301-redirect-to-appear-sub-domain-as-sub-directory-what-are-the-seo-risks

            please also look at it explained by these hosting companies is unbelievable easy to implement compared to how it looks and you can do so with Fastly or cloudflare in a matter of minutes

            • https://servebolt.com/help/article/cloudflare-workers-reverse-proxy/

            • https://kinsta.com/blog/reverse-proxy/

            • https://support.pagely.com/hc/en-us/articles/213148558-Reverse-Proxy-Setup

            • https://pantheon.io/product/advanced-global-cdn

            • https://wpengine.com/support/using-a-reverse-proxy-with-wp-engine/

            • https://thoughtbot.com/blog/host-your-blog-under-blog-on-your-www-domain

            • https://crate.io/blog/fastly_traffic_spike
              *https://support.fastly.com/hc/en-us/community/posts/4407427792397-Set-a-request-condition-to-redirect-URL

            • https://coda.io/@matt-varughese/guide-how-to-reverse-proxy-with-cloudflare-workers

            • https://www.cloudflare.com/learning/cdn/glossary/reverse-proxy/

            • https://gist.github.com/LimeCuda/18b88f7ad9cdf1dccb01b4a6bbe398a6
              I hope this was of help
              tom

            1 Reply Last reply Reply Quote 0
            • HimalayanInstitute
              HimalayanInstitute Subscriber @nmiletic last edited by

              @nmiletic The content section of the site requires a unique UI Design and other robust functionality, so having a separate theme/plugins in its own directory is going to be the way we go here. Thanks for your assistance!

              1 Reply Last reply Reply Quote 0
              • nmiletic
                nmiletic @HimalayanInstitute last edited by

                @himalayaninstitute Have you thought about adding a page and making all of this new content a subpage? Or changing your permalink structure to include a category in the URL? You can then add all of these posts under that category and have the URL show up as www.example.com/category/page-or-post-name

                HimalayanInstitute 1 Reply Last reply Reply Quote 0
                • HimalayanInstitute
                  HimalayanInstitute Subscriber @Danny_Exxa last edited by

                  @danny_exxa @amitydigital

                  The website at the subdirectory will be an online learning platform with a blog, online courses, memberships, gated content, etc. The content currently lives on the main site, so, it's great that we can move it into the subdirectory without taking a hit from Google.

                  Since these are fundamentally two separate websites, we're not concerned about needing to manage them independently.

                  Thanks again for your input and advice, we greatly appreciate it!

                  1 Reply Last reply Reply Quote 0
                  • Danny_Exxa
                    Danny_Exxa @amitydigital last edited by

                    @amitydigital said in WordPress Sub-directory for SEO:

                    Google will view it as one site so you shouldn't have any issues from that perspective. The Google bot is just looking at pages and won't know/care that the underlying CMS that is running some pages is a different install than other pages. The downside is you now have two websites to maintain, two themes, two sets of files, etc... That may result in a bit of a headache in the future.

                    As @amitydigital put it, the issue with your approach would be repetitive tasks. You will not loose any DA nor PA (being that you implement a correct 301 redirection). What is going to be on the subdirectory?

                    HimalayanInstitute 1 Reply Last reply Reply Quote 0
                    • amitydigital
                      amitydigital last edited by

                      Google will view it as one site so you shouldn't have any issues from that perspective. The Google bot is just looking at pages and won't know/care that the underlying CMS that is running some pages is a different install than other pages. The downside is you now have two websites to maintain, two themes, two sets of files, etc... That may result in a bit of a headache in the future.

                      Danny_Exxa 1 Reply Last reply Reply Quote 1
                      • 1 / 1
                      • First post
                        Last post

                      Browse Questions

                      Explore more categories

                      • Moz Tools

                        Chat with the community about the Moz tools.

                      • SEO Tactics

                        Discuss the SEO process with fellow marketers

                      • Community

                        Discuss industry events, jobs, and news!

                      • Digital Marketing

                        Chat about tactics outside of SEO

                      • Research & Trends

                        Dive into research and trends in the search industry.

                      • Support

                        Connect on product support and feature requests.

                      • See all categories

                      Related Questions

                      • RejinKayastha

                        Moz API Spam Score - Backlinks

                        wordpress backlinks website optimization

                        Hi, everyone I am trying to get my website DA up. I have analyzed my competitors and thanks to Moz I have idea and insights of how my competitors get backlinks. But, some of them are old school techniques. Also my website has some PBNs no follow backlinks does it affect my website ranking? Their spam score is 10-40. But other competitors has them as well. Does anyone know indepth on this topic?

                        Link Building | | RejinKayastha
                        1
                      • zlbvasgabc

                        improve my da

                        seo domain authority page authority

                        hello
                        i work on my site fore 2 mounth and i still cant increase my DA
                        how can i increase that?
                        its my site:
                        https://bandolini.ir/

                        SEO Tactics | | zlbvasgabc
                        0
                      • Jane090987

                        My site DA did not increase even I built huge high-quality backlinks

                        domain authority link building link explorer

                        I have created a lot of high DA backlinks for my website for 3 months. But the DA of my site is still less than 40 and it has not changed for 2 months. Why does my site DA stop increasing as I build huge backlinks? How and when Moz will update the DA score? Are there any other ways to increase DA? My site: CouponBirds

                        Link Building | | Jane090987
                        0
                      • startrek123

                        Solved Link tracking list is not working

                        link tracking list domain authority link explorer

                        Hi there
                        Ive been using link tracking list to add links for my website for 2 years now and it always worked the same Way - - > up to 1 week and the links were added to website's portfolio. The problem occurs since 2 months and links placed in link tracking list simply arent being added to website's portfolio. Are there any updates going on in background? Anyone knows something about this issue?

                        Product Support | | startrek123
                        0
                      • ChunkyChuck

                        How can i increase DA of my website?

                        domain authority

                        Hi, Why my website evolvepakistan DA is not increasing it is old site even i have bought a fiverr gig of someone he was offering that he will show my site DA 70, he send me pic of 70DA, on his side 70DA of my site but when i check on it show 0 DA.
                        Whats the problem?

                        Moz Pro | | ChunkyChuck
                        0
                      • Daaveey

                        Default Wordpress 301 Redirects of JS and CSS files. Bad for SEO & How to Fix?

                        Hi there: We are developers with some digital marketing expertise, but a current issue has us perplexed. An outside SEO firm has asked us to clean up a large number of 301 redirects. Most of these are 'default' Wordpress behavior that relate to calling the latest version of a JS or CSS file. For instance, a JS file is called with this: https://websitexyz.com/wp-includes/js/wp-embed.min.js?ver=4.9.1 but ultimately redirects to this: https://websitexyz.com/wp-includes/js/wp-embed.min.js. We are being asked to prevent the redirect from happening by, presumably, calling the ultimate file to begin with. The issue is that, as far as we know, there's no easy way to alter WP behavior to call the ultimate file to begin with. Does anyone have any thoughts on this? Thanks.

                        Intermediate & Advanced SEO | | Daaveey
                        0
                      • Magne_Vidnes

                        SEO implications of moving fra a sub-folder to a root domain

                        I am considering a restructure of my site, and was hoping for some input on SEO implications which I am having some issues getting clarity in. (I will be using sample domains/urls because of language reasons, not an english site), Thinking about moving a site (all content) from example.com/parenting -> parenting.com. This is to have a site fully devoted to this theme, and more easily monitor and improve SEO performance on this content alone. Today all stats on external links, DA etc is related to the root domain, and not just this sub-department. Plus it would be a better brand-experience of the content and site. Other info/issues: -The domain parenting.com (used as example) is currently redirected to example.com/parenting. So I would have to reverse that redirect, and would also redirect all articles to the new site. The current domain example.com has a high DA (67), but the new domain parenting.com has a much lower DA  (24). Question: Would the parenting.com domain improve it's DA when not redirected and the sub-folder on the high-DA domain is redirected here instead? Would it severly hurt SEO traffic to make this change, and if so is there a strategy to make the move with as little loss in traffic as possible? How much value is in having a stand-alone domain, which also is one of the most important keywords for this theme? My doubt comes mostly from moving from a domain with high DA to a domain with much lower DA, and I am not sure about how removing the redirect would change that, or if placing a new redirect from the subfolder on the current site would help improve it. Would some DA flow over with a 301 redirect? Thanks for any advice or hints to other documentation that might be of interest for this scenario 🙂

                        Intermediate & Advanced SEO | | Magne_Vidnes
                        0
                      • NoahsDad

                        Should I remove the ?replytocom variables in wordpress?

                        I'm using Yoast's wordpress plugin and there is an option to remove the replytocom variables. I'm curious what everyone's thoughts were on that, and if I should do it. Here's the site if you need to see it. Thanks!

                        Intermediate & Advanced SEO | | NoahsDad
                        0

                      Get started with Moz Pro!

                      Unlock the power of advanced SEO tools and data-driven insights.

                      Start my free trial
                      Products
                      • Moz Pro
                      • Moz Local
                      • Moz API
                      • Moz Data
                      • STAT
                      • Product Updates
                      Moz Solutions
                      • SMB Solutions
                      • Agency Solutions
                      • Enterprise Solutions
                      • Digital Marketers
                      Free SEO Tools
                      • Domain Authority Checker
                      • Link Explorer
                      • Keyword Explorer
                      • Competitive Research
                      • Brand Authority Checker
                      • Local Citation Checker
                      • MozBar Extension
                      • MozCast
                      Resources
                      • Blog
                      • SEO Learning Center
                      • Help Hub
                      • Beginner's Guide to SEO
                      • How-to Guides
                      • Moz Academy
                      • API Docs
                      About Moz
                      • About
                      • Team
                      • Careers
                      • Contact
                      Why Moz
                      • Case Studies
                      • Testimonials
                      Get Involved
                      • Become an Affiliate
                      • MozCon
                      • Webinars
                      • Practical Marketer Series
                      • MozPod
                      Connect with us

                      Contact the Help team

                      Join our newsletter
                      Moz logo
                      © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                      • Accessibility
                      • Terms of Use
                      • Privacy

                      Looks like your connection to Moz was lost, please wait while we try to reconnect.