Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How effective are 301 redirects in passing page rank?
-
I have a blog which is ranking well for certain terms, and would like to repurpose it to better explain these terms it is ranking for, including updating the url to the new term the blog will be about. The plan being to 301 redirect the old url to new.
In the past, I've done this with other pages, and have actually lost much of the rankings that I had earned on the original URL.
What is your take on this? Maybe repurpose blog, but maintain original URL just to be on the safe side?
Thanks
-
Many thanks, @tom-capper for your clarification.
-
Hi Augistine
No, there's no fixed number. And sometimes redirects are the right answer to a problem - such as old or unused URLs.
As a general rule, avoid having links on your site that point to a redirecting URL. Instead, point them to the destination of that redirect. This is what tools (like Moz) are trying to help you with when they point out the number of redirects - it's just a list so you can identify links to those URLs, and update the links.
-
Hey guys,
I have a question: Is there any good(bad) number of redirects. My website has 101 URL redirects and was wondering if this will be detrimental to the website rank.
Any tips would be appreciated!
Thanks
Augustine -
My problem is solved thanks to all. I am going to share this thread https://a-moz.groupbuyseo.org/community/q/topic/71433/how-effective-are-301-redirects-gosloto-in-passing-page-rank with my friends and brother who faced the same problem.
Thanks again
-
Hey thanks for the super helpful reply. I'm not sure how I missed that thread. I haven't quite mastered the search function on here. I think I'll pass with him this time around. If i want any further guideline we will contact you here https://a-moz.groupbuyseo.org/community/q/topic/71433/how-effective-are-301-results-redirects-in-passing-page-rank/
-
Maintaining the original URL is definitely the low risk approach. On the other hand, if you're ever going to do this, it's better to do it sooner - that way you're only risking/diluting the links you've acquired so far, not any future equity.
301 redirects do pass the majority of PageRank onwards, but if the new URL is very dissimilar or has existing issues, or if the redirection doesn't go smoothly / isn't detected by Google, you can have problems.
Tom
-
@citimarinemoz Properly the bigger question is what do you mean by re purposing the blog.
If you are keeping the context of the blog the same, providing it is the same domain, the content is the same or better and you do your 301s properly it should be fine.
On the other hand if you are changing what your blog focuses on and you are rewriting the content of the pages you could well run into a problem.
My advice would be- Keep the same domain
- Keep the old blog posts if possible, maybe update them if necessary
- Create new blog posts with your new content on the same domain
- Utilise internal linking for any relevant topics and pages
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Escort directory page indexing issues
Re; escortdirectory-uk.com, escortdirectory-usa.com, escortdirectory-oz.com.au,
Technical SEO | | ZuricoDrexia
Hi, We are an escort directory with 10 years history. We have multiple locations within the following countries, UK, USA, AUS. Although many of our locations (towns and cities) index on page one of Google, just as many do not. Can anyone give us a clue as to why this may be?0 -
301 redirect from dynamic url to static page
Hi, i want to redirect from this old link http://www.g-store.gr/product_info.php?products_id=1735/ to this one https://www.g-store.gr/golf-toualetas.html I have done several attempts but with no result. I anyone can help i will appreciate. My website runs in an Apache server with cpanel. Thank you
Technical SEO | | alstam0 -
Is link equity passed through redirect chains?
Hi there, When redirects are passed through multiple stages e.g. https://www.google.com 301 to http://www.bing.com 301 to http://www.yahoo.com Does http://www.yahoo.com still retain all link equity from the original referring domain, and is there a limit to the redirect chain before Google starts to not pass through link equity? Cheers
Technical SEO | | Corbec8881 -
Soft 404's on a 301 Redirect...Why?
So we launched a site about a month ago. Our old site had an extensive library of health content that went away with the relaunch. We redirected this entire section of the site to the new education materials, but we've yet to see this reflected in the index or in GWT. In fact, we're getting close to 500 soft 404's in GWT. Our development team confirmed for me that the 301 redirect is configured correctly. Is it just a waiting game at this point or is there something I might be missing? Any help is appreciated. Thanks!
Technical SEO | | MJTrevens0 -
Is it good to redirect million of pages on a single page?
My site has 10 lakh approx. genuine urls. But due to some unidentified bugs site has created irrelevant urls 10 million approx. Since we don’t know the origin of these non-relevant links, we want to redirect or remove all these urls. Please suggest is it good to redirect such a high number urls to home page or to throw 404 for these pages. Or any other suggestions to solve this issue.
Technical SEO | | vivekrathore0 -
301 redirect from Blogger
Hello, I have a client with a Wordpress network of blogs, each blog is owned by a different blogger. Many of them were migrated time ago from Blogger. I have seen that the way used to redirect them is a meta refresh, so no authority is being passed. I cannot find any reliable way of making a 301 from Blogger, There are some plugins, but I'm afraid of using them. Any of you have experience with this situation please? I have even thought about placing a global rel canonical before the meta refresh, but I think that here the problem is the meta refresh itself.... Thank you in advance
Technical SEO | | Juandbbam0 -
Can you do a 301 redirect without a hosting account?
Trying to retire domain1 and 301 it to domain2 - just don't want to get stuck having to pay the old hosting provider simply to serve a .htaccess file with the redirect rule.
Technical SEO | | TitanDigital0 -
How much authority does a 301 pass to a different domain?
Hi, A client of mine is selling his business to a brand new company. The brand new company will be using a brand new domain (no way to avoid that unfortunately) and the current domain (which has tons of authority, links, shares, tweets, etc.) will not be used. Added to that, the new company will be taking over all the current content with just a few minor changes. (I know, I wish we could use the old domain but we can't.) Obviously, I am redirecting all pages on the current domain to the new domain via 301 redirects on a page by page basis. So, current.com/product-page-x.html redirects to new.com/product-page-x.html. My client and the new company both are asking me how much link juice (and other factors) are passed along to the new domain from the old domain. All I can find is "not the full value" or variants thereof.My experience with 301 redirects in the past has been within a single domain and I've seen some of those pages have decent authority and decent rankings as a result of the 301 (no other optimization work was done or links were added). Are there any studies out there that I'm missing that show how much authority/juice gets passed and/or lost via a 301 redirect? Anybody with a similar issue see any trends in page/domain authority and/or rankings? Thanks for any insights and opinions you have.
Technical SEO | | Matthew_Edgar0