Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How effective are 301 redirects in passing page rank?
-
I have a blog which is ranking well for certain terms, and would like to repurpose it to better explain these terms it is ranking for, including updating the url to the new term the blog will be about. The plan being to 301 redirect the old url to new.
In the past, I've done this with other pages, and have actually lost much of the rankings that I had earned on the original URL.
What is your take on this? Maybe repurpose blog, but maintain original URL just to be on the safe side?
Thanks
-
Many thanks, @tom-capper for your clarification.
-
Hi Augistine
No, there's no fixed number. And sometimes redirects are the right answer to a problem - such as old or unused URLs.
As a general rule, avoid having links on your site that point to a redirecting URL. Instead, point them to the destination of that redirect. This is what tools (like Moz) are trying to help you with when they point out the number of redirects - it's just a list so you can identify links to those URLs, and update the links.
-
Hey guys,
I have a question: Is there any good(bad) number of redirects. My website has 101 URL redirects and was wondering if this will be detrimental to the website rank.
Any tips would be appreciated!
Thanks
Augustine -
My problem is solved thanks to all. I am going to share this thread https://a-moz.groupbuyseo.org/community/q/topic/71433/how-effective-are-301-redirects-gosloto-in-passing-page-rank with my friends and brother who faced the same problem.
Thanks again
-
Hey thanks for the super helpful reply. I'm not sure how I missed that thread. I haven't quite mastered the search function on here. I think I'll pass with him this time around. If i want any further guideline we will contact you here https://a-moz.groupbuyseo.org/community/q/topic/71433/how-effective-are-301-results-redirects-in-passing-page-rank/
-
Maintaining the original URL is definitely the low risk approach. On the other hand, if you're ever going to do this, it's better to do it sooner - that way you're only risking/diluting the links you've acquired so far, not any future equity.
301 redirects do pass the majority of PageRank onwards, but if the new URL is very dissimilar or has existing issues, or if the redirection doesn't go smoothly / isn't detected by Google, you can have problems.
Tom
-
@citimarinemoz Properly the bigger question is what do you mean by re purposing the blog.
If you are keeping the context of the blog the same, providing it is the same domain, the content is the same or better and you do your 301s properly it should be fine.
On the other hand if you are changing what your blog focuses on and you are rewriting the content of the pages you could well run into a problem.
My advice would be- Keep the same domain
- Keep the old blog posts if possible, maybe update them if necessary
- Create new blog posts with your new content on the same domain
- Utilise internal linking for any relevant topics and pages
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reusing an already 301 redirected URL for a very important keyword
I have a question about reusing an already 301 redirected URL Till now I never reused an URLs that has been already redirected with a 301 redirect. However, I just started working on a website where in past they created a lot of 301 redirects without thinking about the future, and now certain URLs, that are currently redirected with a 301, would be very useful (exact match) and needed (for some of the most important keywords for this specific business), to maintain an optimal, homogeneous and "beautiful" URL structure. Has any of you ever reused a URL that was previously redirected with a 301 redirect? If yes what are your experiences with it? Can content on the reused URL (that was previously 301 redirected and than the redirect removed) normally rank if the page is reestablished and the redirect is removed (and you do great content, on page, internal linking, backlinking, .... ) or is such an URL risky / not recommended / "burned" forever and not recommended to be reused again... especially for very important keywords since it present the exact match ?! Thank you very much for all your help! Regards
Technical SEO | | moz46y0 -
Unsolved Temporary redirect from 302 to 301 for PNG File?
#302HTTP #temporaryredirect
Technical SEO | | Damian_Ed 0
Hi everyone, Recently I have faced a crawl issue with my media images on website. For example this page url https://intreface.com/wp-content/uploads/2022/12/Horion-screen-side-2.png has 302 HTTP Status and the recommendation is to change it 301. I have read the article on temporary redirections here:
https://a-moz.groupbuyseo.org/learn/seo/redirection?_ga=2.45324708.1293586627.1702571936-916254120.1702571936
but its not written here how to redirect in my HTML 1 image url not the landing page.
Screenshot 2023-12-15 at 11.02.40.png
I have messaged to MOZ Support but they recommended to go for the MOZ Community!
Screenshot 2023-12-15 at 11.06.02.png Could you assist me wit this issue please? I can reach HTTML of the necessary page and change what I need for permanent redirection but firstly I need to understand how to do that correctly.0 -
Escort directory page indexing issues
Re; escortdirectory-uk.com, escortdirectory-usa.com, escortdirectory-oz.com.au,
Technical SEO | | ZuricoDrexia
Hi, We are an escort directory with 10 years history. We have multiple locations within the following countries, UK, USA, AUS. Although many of our locations (towns and cities) index on page one of Google, just as many do not. Can anyone give us a clue as to why this may be?0 -
1000 Pages on old website. What to do with the 301 redirects for this domain?
Hi Moz Community, I have a 301 redirect question... I just acquired an old domain: Totally in my niche Domain is 14 years old Website exists of 1000 pages Great amount of backlinks Website is offline since about 2 weeks Will place a new website online asap with new url structure For the 50 best scoring pages I wrote a new, but fully comparable/related article. I will put a 301 redirect from those old to the new pages. My question: What to do with the 950 other url's? Should I put a 301 redirect to the homepage? Should I forward those pages to the 404 page? Should I divide the 950 url's with a 301 redirect to the 50 new ones? Another solution maybe? Any idea what would be the best solution so we can save as much Google juice as possible? Thanks in advance!
Technical SEO | | snorkel0 -
301 Redirect How Long until the juice passes through to new site
Hi Guys, Following on from a question i asked last week in regard to a 301 http://www.seomoz.org/q/301-redirect-have-no-ranking I was thinking that i had some kind of issue on the site, although i have gone over it with a fine tooth comb i cannot find any issue's and from the amount of reads the thread has had im sure if there was something obvious it would have been pointed out. So i am quite confident the 301 from site A to site B is fine and working as intended, so my question is how long should it take until the juice is passed From site A to Site B as its 9 weeks now and still down 85% on traffic and even text for my home page if copied into the search bar don't bring up my site Bing is fine and did not see any real traffic drops but Google is not giving me back the rankings i had prior Whenever i have done a 301 before the rankings pretty steady and i see no real loss in rankings but this time ... painful all changes in WMT made
Technical SEO | | kellymandingo
Canonical tag implemented
all Pages 301 and correct 200 response from the targeted page
Sitemap Updated
Many Links Changed from Old site to new (including DMOZ)
no Robots text Blocking directory's
Google crawling freely and regularly The strange thing is New content is indexed immediately and ranks easily, I added a page for my service in my local area and went straight to position 5 in Google however old existing content wont move, I tracked 150 keywords only 4 are top 75 Don't know what else to do so any advice would be much appreciated PS site is around 17k pages Paul0 -
Rel=Canonical on a page with 302 redirection existing
Hi SEOMoz! Can I have the rel=canonical tag on a URL page that has a 302 redirection? Does this harm the search engine friendliness of a content page / website? Thanks! Steve
Technical SEO | | sjcbayona-412180 -
How long does it take for rank to return after 301?
Hello all -- just looking for those who have implemented site-wide 301 redirects due to a domain change. I am about 2 weeks into mine and am seeing minimum 5, maximum 21 spot drops in many of my targeted terms. My pages have strong GPR, with most being 3 or higher. Anyone out there been able to track a ballpark of when rank will return? The 301 redirects were implemented correctly, with 1 to 1 setups in most cases. Google has updated the listings with the new domain name, but I'm taking a huge rank hit. Any experience on how long I can expect (I know it's different for every situation) would be great! Thanks.
Technical SEO | | Bandicoot0 -
Robots.txt File Redirects to Home Page
I've been doing some site analysis for a new SEO client and it has been brought to my attention that their robots.txt file redirects to their homepage. I was wondering: Is there a benfit to setup your robots.txt file to do this? Will this effect how their site will get indexed? Thanks for your response! Kyle Site URL: http://www.radisphere.net/
Technical SEO | | kchandler0