Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Unsolved Capturing Source Dynamically for UTM Parameters
-
Does anyone have a tutorial on how to dynamically capture the referring source to be populated in UTM parameters for Google Analytics?
We want to syndicate content and be able to see all of the websites that provided referral traffic for this specific objective. We want to set a specific utm_medium and utm_campaign but have the utm_source be dynamic and capture the referring website.
If we set a permanent utm_source, it would appear the same for all incoming traffic.
Thanks in advance!
-
@peteboyd said in Capturing Source Dynamically for UTM Parameters:
Thanks in advance!
UTM (Urchin Tracking Module) parameters are tags that you can add to the end of a URL in order to track the effectiveness of your marketing campaigns. These parameters are used by Google Analytics to help you understand how users are interacting with your website and where they are coming from.
There are five different UTM parameters that you can use:
utm_source: This parameter specifies the source of the traffic, such as "google" or "Facebook".
utm_medium: This parameter specifies the medium of the traffic, such as "cpc" (cost-per-click) or "social".
utm_campaign: This parameter specifies the name of the campaign, such as "spring_sale" or "promotion".
utm_term: This parameter specifies the term or keywords used in the campaign, such as "shoes" or "dress".
utm_content: This parameter specifies the content of the ad, such as the headline or the call-to-action.
To capture the source dynamically for UTM parameters, you can use JavaScript to get the value of the document. referrer property. This property returns the URL of the page that is linked to the current page. You can then use this value to set the utm_source parameter dynamically.
For example, you might use the following code to set the utm_source parameter based on the referring URL:
Copy code
var utmSource = '';if (document.referrer.indexOf('google') !== -1) {
utmSource = 'google';
} else if (document.referrer.indexOf('facebook') !== -1) {
utmSource = 'facebook';
}// Add the utm_source parameter to the URL
var url = 'http://www.example.com?utm_source=' + utmSource;
This code will set the utm_source parameter to "google" if the user came to the page from a Google search or to "Facebook" if the user came to the page from Facebook. If the user came to the page from another source, the utm_source parameter will be left empty.You can then use this modified URL in your marketing campaigns to track the effectiveness of your campaigns and understand where your traffic is coming from.
-
@peteboyd you can refer to this tutorial: https://www.growwithom.com/2020/06/16/track-dynamic-traffic-google-tag-manager/
Should meet your requirements perfectly - using GTM to replace a static value with the url in your UTM Source.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best redirect destination for 18k highly-linked pages
Technical SEO question regarding redirects; I appreciate any insights on best way to handle. Situation: We're decommissioning several major content sections on a website, comprising ~18k webpages. This is a well established site (10+ years) and many of the pages within these sections have high-quality inbound links from .orgs and .edus. Challenge: We're trying to determine the best place to redirect these 18k pages. For user experience, we believe best option is the homepage, which has a statement about the changes to the site and links to the most important remaining sections of the site. It's also the most important page on site, so the bolster of 301 redirected links doesn't seem bad. However, someone on our team is concerned that that many new redirected pages and links going to our homepage will trigger a negative SEO flag for the homepage, and recommends instead that they all go to our custom 404 page (which also includes links to important remaining sections). What's the right approach here to preserve remaining SEO value of these soon-to-be-redirected pages without triggering Google penalties?
Technical SEO | | davidvogel0 -
Why Product pages are throwing Missing field "image" and Missing field "price" in Wordpress Woocommerce
I have a wordpress wocommerce website where I have uploaded 100s of products but it's giving me error in GSC under merchant listing tab. When I tested it show missing field image and missing field price. I have done everything according to https://developers.google.com/search/docs/appearance/structured-data/product#merchant-listing-experiences and applied fixed i.e. images are 800x800 and price range is also there. What else can be done here?!merchant listing.jpg
Technical SEO | | Ravi_Rana0 -
Unsolved MOZ API to Google Data Studio
Dopes MOZ have anything like this? https://www.semrush.com/features/google-data-studio-connector/
Product Support | | WebMarkets0 -
Solved How to solve orphan pages on a job board
Working on a website that has a job board, and over 4000 active job ads. All of these ads are listed on a single "job board" page, and don’t obviously all load at the same time. They are not linked to from anywhere else, so all tools are listing all of these job ad pages as orphans. How much of a red flag are these orphan pages? Do sites like Indeed have this same issue? Their job ads are completely dynamic, how are these pages then indexed? We use Google’s Search API to handle any expired jobs, so they are not the issue. It’s the active, but orphaned pages we are looking to solve. The site is hosted on WordPress. What is the best way to solve this issue? Just create a job category page and link to each individual job ad from there? Any simpler and perhaps more obvious solutions? What does the website structure need to be like for the problem to be solved? Would appreciate any advice you can share!
Reporting & Analytics | | Michael_M2 -
Robots.txt Syntax for Dynamic URLs
I want to Disallow certain dynamic pages in robots.txt and am unsure of the proper syntax. The pages I want to disallow all include the string ?Page= Which is the proper syntax?
Technical SEO | | btreloar
Disallow: ?Page=
Disallow: ?Page=*
Disallow: ?Page=
Or something else?0 -
How to track my actual traffic source using Google Analytics which are now showing as referral traffic?
Hi Mozzers, I went through many Q&As in the community this morning. I found a solution where I could just remove the referral site in analytics>admin>property>tracking info>referral exclusion list. So I removed paypal.com which was the main referral traffic. I thought the problem is solved. Later today I got another order, now the referral traffic is from eway.com, now what? Yes I know I will add this to the exclusion list but there will be many more referral sites. My main concern is I am not able to track the actual traffic source. How do I do that? 1. Do I need to use google url tracking for all my pages?
Technical SEO | | DebashishB
2. Do I need to add tracking code in each page of the site?
3. Is there a way to track the actual source of this traffic, now that the transaction is already made but reflects as referral traffic in Google Analytics? jZjTN0 -
Subdomain as News Section instead of Source in Google News?
Hi, trying to dig into Google News for a large site, mostly containing news.
Technical SEO | | m.m
The structure of the site network is subdomain.domain.se, and each subdomain has it's own brand with it's own news: x.domain.se
y.domain.se
z.domain.se
etc... Each brand/subdomain is more or less to equate with its own subjectfield/section. In Google News every subdomain is configured with it's own Site Source url, but also having the set up with one section with the same url. It seems like they're getting conflicts in Google News, Google can't always figure out which news article to which brand. Example: an article owned by brand A, but it is sometimes happens that articles getting labeled as brand B in the news SERP, though the link takes you correctly to brand A. I am thinking that this config in News Publisher Center may be a problem? Anyone having any thoughts if that would be better if we delete all source urls except for domain.se-brand and then put all the other subdomains as sections? www.domain.se x.domain.se y.doamin.se z.domain.se Any smart thoughts on this one? Or anything else that could make this wrong labeling (all content included images are hosted in same domain for example). Regards,
Magnus0 -
MozBar picking up iFrame source as URL
Running a WordPress site with a custom theme. Using a standard wp_head or wp_footer hook to insert the standard code for a Facebook Like, Twitter count / Google Plus count into the site - basically that hook just places the code, programmatically, into the HEAD (where applicable) or right before the BODY closes. For some reason, MozBar is picking up the URL of the iFrame that gets inserted with this code as the URL of the site. I don't have it live right now due to the issues, but I can turn it "on" for anyone who wants a look. Anyone else have this issue? I'm using the code directly from developers.facebook.com for the Like box, and the Google Plus button, Twitter too. Nothing fancy here.
Technical SEO | | joechicago0