Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Structured data: Product vs auto rental schema?
-
Hi mozzers,
If you are rental company, is it useful to add both the product and auto rental schemas or auto rental schema on its own should just be enough?
Finally, on the auto rental schema, you have to add an address. Could we just add a city instead of an entire address and avoid receiving a warning message on the strutured data testing tool?
Thank you.
-
@Ty1986 You thoughts are admirable for me. I was looking for the information that you have provided and i had been found here. Let me introduce what kind of relevant services we are working on :
Blue Nile Livery Service offered the most professional Car Service Boston for businesses, private customers, and travelers. To serve our customers, we have a wide range of luxurious and comfortable sitting business-class vehicles. BNL guarantees Boston the Best Logan Airport car services. We have the best car drivers. We do not share client information with anyone. -
Not 100% sure if Google even reads AutoRental schema on web-pages, though there is some evidence to suggest that Google sees valid usage of AutoRental in emails
If you go here:
https://developers.google.com/search/docs/data-types/product
On the left-hand sidebar, you can see a list of all the different schemas which Google documents that they support. AutoRental isn't present there. A Google search helps to confirm this. But they do list "LocalBusiness" schema, of which "AutomotiveBusiness" and "AutoRental" are valid sub types, so I assume that using AutoRental would be ok and acceptable by Google
It does seem that this site: https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Fwww.kayak.co.uk%2FCheap-Leicester-Car-Hire.6700.cars.ksp (Structured Data results for a car rental site) is indeed using product schema to list all the vehicles on offer, so I think it could be a good supplementary schema to go alongside AutoRental
These guys: https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Fwww.enterprise.com%2Fen%2Fcar-rental%2Flocations%2Fus%2Fny%2Fnew-york.html - are using AutoRental, and Google's structured data tool does indeed pick it up
Check more of your competitors using Google's Structured Data testing tool, if enough of them are using product schema on the vehicular product listings then I'd see no good reason to omit it
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL structure change and xml sitemap
At the end of April we changed the url structure of most of our pages and 301 redirected the old pages to the new ones. The xml sitemaps were also updated at that point to reflect the new url structure. Since then Google has not indexed the new urls from our xml sitemaps and I am unsure of why. We are at 4 weeks since the change, so I would have thought they would have indexed the pages by now. Any ideas on what I should check to make sure pages are indexed?
Intermediate & Advanced SEO | | ang0 -
Two websites vs each other owned by same company
My client owns a brand and came to me with two ecommerce websites. One website sells his specific brand product and the other sells general products in his niche (including his branded product). Question is my client wants to rank each website for basically the same set of keywords. We have two choices I'd like feedback on- Choice 1 is to rank both websites for same keyword groupings so even if they are both on page 1 of the serps then they take up more real estate and share of voice. are there any negative possibilities here? Choice 2 is to recommend a shift in the position of the general industry website to bring it further away from the industry niche by focusing on different keywords so they don't compete with each other in the serps. I'm for choice 1, what about you?
Intermediate & Advanced SEO | | Rich_Coffman0 -
Lowercase VS. Uppercase Canonical tags?
Hi MOZ, I was hoping that someone could help shed some light on an issue I'm having with URL structure and the canonical tag. The company I work for is a distributor of electrical products and our E-commerce site is structured so that our URL's (specifically, our product detail page URL's) include a portion (the part #) that is all uppercase (e.g: buy/OEL-Worldwide-Industries/AFW-PG-10-10). The issue is that we have just recently included a canonical tag in all of our product detail pages and the programmer that worked on this project has every canonical tag in lowercase instead of uppercase. Now, in GWT, I'm seeing over 20,000-25,000 "duplicate title tags" or "duplicate descriptions". Is this an issue? Could this issue be resolved by simply changing the canonical tag to reflect the uppercase URL's? I'm not too well versed in canonical tags and would love a little insight. Thanks!
Intermediate & Advanced SEO | | GalcoIndustrial0 -
When removing a product page from an ecommerce site?
What is the best practice for removing a product page from an Ecommerce site? If a 301 is not available and the page is already crawled by the search engine A. block it out in the robot.txt B. let it 404
Intermediate & Advanced SEO | | Bryan_Loconto0 -
Canonical link vs root domain
I have a wordpress website installed on http://domain.com/home/ instead of http://domain.com - Does it matter whether I leave it that way with a canonical link from the domain.com to the domain.com/home/ or should I move the wordpress files and database to the root domain?
Intermediate & Advanced SEO | | JosephFrost0 -
Product URL structure for a marketplace model
Hello All. I run an online marketplace start-up that has around 10000 products listed from around 1000+ sellers. We are a similar model to etsy/ebay in the sense that we provide a platform but sellers to list products and sell them. I have a URL structure question. I have read http://www.seomoz.org/q/how-to-define-best-url-structure-for-product-pages which seems to show everyone suggests to use Products: products/category/product-name Categories: products/category as the structure for product pages. Because we are a marketplace (our category structure has multiple tiers sometimes up to 3) our sellers choose a category for products to go in. How we have handled this before is we have used: Products: products/last-tier-category-chosen/product-name (eg: /products/sweets-and-snacks/fluffy-marshmallows) Categories: products/category (eg: /products/sweets-and-snacks) However we have two issues with this: The categories can sometimes change, or users can change them which means the links completely change and undo any link building work built up. The urls can get a bit long and am worried that the most important data (the fluffy marshmallow that reflects in the page title and content) is left till too late in the URL. As a result we plan to change our URL structure (we are going through a rebuild anyhow so losing old links is not an issue here) so that the new structure was: Products: products/product-name(eg: /products/fluffy-marshmallows) Categories: products/category (eg: /products/sweets-and-snacks) My concern about doing this however, and question here, is whether this willnegatively impact the "structure" of pages when google crawls our marketplace.Because "fluffy marshmallows" will no longer technically fit into the url structure of "sweets and snacks". I dont know if this would have a negative impact or not. FYI etsy (one of the largest marketplace models in the world) us the latter approach and do not have categories in product urls, eg: listing/42003836/vintage-french-industrial-inspired-side Any ideas on this? Many thanks!
Intermediate & Advanced SEO | | LiamPatterson0 -
Magento: URLs for Products in Multiple Categories
I am working in Magento to build out a large e-commerce site with several thousand products. It's a great platform, but I have run into the issue of what it does to URLs when you put a product into multiple categories. Basically, "a book" in two categories would make two URLs for one product: 1) /books/a-book 2) author-name/a-book So, I need to come up with a solution for this. It seems I have two options: Found this from a Magento SEO article: 'Magento gives you the ability to add the name of categories to path for product URL's. Because Magento doesn't support this functionality very well - it creates duplicate content issues - it is a very good idea to disable this. To do this, go to System => Configuration => Catalog => Search Engine Optimization and set "Use categories path for product URL's to "no".' This would solve the issues and be a quick fix, but I think it's a double edged sword, because then we lose the SEO value of our well named categories being in the URL. Use Canonical tags. To be fair, I'm not even sure this is possible. Even though it is creating different URLs and, thus, poses a risk of "duplicate content" being crawled, there really is only one page on the admin side. So, I can't go to all of the "duplicate" pages and put a canonical tag, because those duplicate pages don't really exist on the back-end. Does that make sense? After typing this out, it seems like the best thing to do probably will be to just turn off categories in the URL from the admin side. However, I'd still love any input from the community on this. Thanks!
Intermediate & Advanced SEO | | Marketing.SCG0 -
Wordtracker vs Google Keyword Tool
When I find keyword opportunities in Wordtracker, I'll sometimes run them through Adwords Keyword tool only to find that Google says these keywords have 0 search volume. Would you use these keywords even though Google says users aren't searching for them?
Intermediate & Advanced SEO | | nicole.healthline0