Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does changing content and design of the website gonna affect my all the backlinks i have made till now
-
i have been working on my link profile for a month now, after learning about 5 step moz methodology i have decided that i would like to change all of the content of my site and taylor it to what my customers need,
am i gonna loose all the domain authority if make changes?
if it gonna affect, hows that gonna come out
-
Changing the content and design of your website can affect your backlinks in several ways. If you alter URLs or remove pages, any backlinks pointing to those URLs will break, leading to 404 errors. Additionally, if the content changes significantly, it may no longer be relevant to the backlink's context, potentially reducing the effectiveness of those links. However, if the changes are mainly aesthetic and the core content and URL structure remain intact, your backlinks should largely remain effective.
-
lets say if i redirected and all the content is still relevant, (is it still gonna decrease DA to some extent), because of the fact that old url is changed and redirected.?
-
Calvin,
If the content on the page with the backlink is relevant to the content on the page it is linking to, that's good. If the anchor text on that link is also relevant, that's even better.
If content on the page that the backlink is pointing to is not of a relevant or complimentary subject, google will weigh the value of that link less.
If you change the URL of a page that is being linked to from another site and do not properly redirect the old URL to the new URL, the link will not benefit the new URL at all.
-
Few questions before I can answer this:
Were the links you got going to drive people to your site? Would those people find your site interesting and relevant?
Is the content getting links still going to exist? Meaning will the links still make sense?
Just redesigning your site should not affect link equity, but if your links were acquired just for linking purposes, I don't think they will do much for you over time anyway.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do things like using labels on an element that is not a form input affect how google sees us in regards to accessibility?
Do things like using labels on an element that is not a form input affect how google sees us? It's an accessibility error that our devs have made - using a label element because it looks good, not because it's an actual label on a form field. Just wondering how that affects accessibility in Google's eyes.
Web Design | | GregLB0 -
Infinite Scroll and URL Changing
Hi, So my website is having an issue indexing. Much like other sports sites like ESPN or MLB or a variety of others my site changes the URL as you go down the page. So if you go on a news article and continue scrolling you'll go to another news article. I believe that this is creating errors in Search Console with the article being given an error of being "too long". I don't know how to keep this infinite scroll and url changing which increases my pageviews and eliminate the errors. Can someone help?
Web Design | | mattdinbrooklyn0 -
Website Redesign and Migration to Squarespace killed my Ranking
My old website was dated, ugly, impossible to update and a mess between hard-coded pages and WP, but we were ranking #1 in the organic searches for our key words. I just redesigned my website using Squarespace. I kept most of the same text on the pages (for key words) and kept the same Meta-Tags and Title Tags for each page as much as possible. Once I was satisfied that I had done as much on-page optimization as I could, I changed the IP in our Domain Name Registry so that it would point to our new website on the Squarespace host. And our new website was live! ...Then I watched in dismay as our ranking fell into oblivion. I think this might have something to do with not doing any 301 redirects from the old website and losing all of my link juice. Is this the case? And, if so, how do I fix it? Our website url is www.kanataskinclinic.ca Thanks
Web Design | | StillLearning1 -
Can a cloud based firewall affect my search ranking?
Hi, I recently implemented a firewall on my website to prevent hacking attacks. We were getting a crazy amount of people per day trying to brute force our website. I used the sucuri cloud proxy firewall service which they claim because of the super fast caching actually helps SEO. I was just wondering is this true? Because we're slowly falling further and further down the SERPS and i really don't know why. If not, is there any major google update recently I don't know about? Thanks, Robert
Web Design | | BearPaw880 -
Duplicate Content Issue: Mobile vs. Desktop View
Setting aside my personal issue with Google's favoritism for Responsive websites, which I believe doesn't always provide the best user experience, I have a question regarding duplicate content... I created a section of a Wordpress web page (using Visual Composer) that shows differently on mobile than it does on desktop view. This section has the same content for both views, but is formatted differently to give a better user experience on mobile devices. I did this by creating two different text elements, formatted differently, but containing the same content. The problem is that both sections appear in the source code of the page. According to Google, does that mean I have duplicate content on this page?
Web Design | | Dino640 -
Over Optimization & Footer Links for Crediting Web Design to a Company
With the recent updates to the algorithm having to do with link networks and over optimization it has got me to thinking about the footer links we add to each site that we build and do web design for linking back to ours. I could certainly see how Google could make the assumption that these are all on the same server, pointing back to one main site, and penalize us for that. Should we no=follow these links? They may say something like, "Website Designed By: Company Name". They do provide a valuable source to some extent of traffic to the site from people interested in our designs. Any thoughts?
Web Design | | JoshGill270 -
How would restructuring the navigation of my website affect my rankings?
I want to restructure the navigation of my website for a few reasons: 1. It isn't intuitive/clear to the user 2. It is way too big, it has too many links and thus causes the number of links on many pages to be >100. 3. I want to get rid of file extensions as part of the URLs (.html, .php) 4. I want to achieve a "tree"-like navigation system, with categories, subcategories and so on. In the process of cleaning up my website, I had to 301 redirect a lot of duplicate pages, fix broken links, etc. I have a lot of 301 redirects already, and in the process of restructuring the navigation of my website I know I'm going to get more. Will the addition of new 301 redirects have an effect on my rankings? (I'm basically going to be changing all of the URLs) What kind of SEO effect will restructuring the navigation at the top of the page (reducing the # of links on the main menu) have on my site? What is the best strategy to implement in this situation?
Web Design | | deuce1s0 -
How do you visualize website structure
How do you visualize a website structure in terms of (categories of) pages and interlinking. I use such visuals for discussing what you are actually doing now and what can be improved. I have made visuals I few times myself (basically making boxes representing categories of pages and lines representing internal links), but I found that I soon ran into a scheme of huge proportions and needed more paper and more time. Appreciate your thoughts!
Web Design | | NewBuilder2