Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Keyword Ranking Report is Different than Real Result on Google
-
Hi Guys,
I am getting MOZ reports on a few keywords and that is good But when My client search for the same keywords he doesn't get the same rank, not even on that page.Let me explain in more details:
I have a keyword that shows on rank #5 in Google Mobile for a Local location for the current week. The client is from the same location as well. But when client search for that keyword from his mobile he doesn't get the keyword listed on that page, not even on other pages. I checked with other online keyword rank checker tool and all are showing the result similar to the Moz ranking report. It's really frustrating for my client.Google analytics shows that mobile users and organic reach are increasing so I am sure MOZ and other tools are showing us correct result.
What could be the possible reason that he is not getting the same result as showing by MOZ?
I am not from his location so how can I check the keyword result for the selected city using MOZ that is accurate?
Any help would be highly appreciated.
Please help.
Thanks
-
@sarahwalsh yes i have seen while this core update that https://fifamobilefc.com/ was out of research but tools were showing some traffic.
-
Keyword ranking report might be different than real because of several reasons like personalized search results, location-based differences, and fluctuating search algorithms.
While doing keyword research always clear your cache, use incognito mode, and ensure consistent location settings when verifying keyword rankings
-
Bonjour
Je trouve que google est la base organique la plus fondamentale je n'ai aucune comparaison en matière de vérification de rapport de classement de mots clés
Merci -
how to know which ranking is accurate?
-
@sarahwalsh how to know which data is most accurate
-
Sometimes, your SEO data can differ between the different SEO tools during an algorithm update.
-
Hey! Dave from the Help Team here,
Most discrepancies in keyword rankings are caused by the way Moz is querying Google and other search engines. Our process completely strips personalization from the query. This means that it's more representative of a national average for all searchers in the country, but it also means that you may not be able to reproduce these exact SERPs within your browser because your location is factored into your search results.
One of the SEO experts in our community offered a really great explanation of this difference here.
If you are seeing some big discrepancies that don't seem to make sense to you, please shoot us an email at [email protected] with some examples, we would be happy to take a look for you!
thanks
-
Thanks NgEF for your quick response. I've advised him to clean the cache and see the rankings in Incognito mode and with location set to local. I hope it will help him to get the exact ranking that MOZ is showig to us.
THanks
-
Hi KanikaG,
The difference in rankings can be due to several different reasons. Moz's crawlers are pretty accurate in my experience but I've usually got to make sure that the settings are correct.
How is your client checking the rankings? If the client is simply opening up a browser tab and Googling the keywords for example. they might get an inaccurate ranking, especially if they've visited competing sites before. The reason for this is simply their search/browser history. If they visited a site before, even more so if they searched for a keyword then clicked into the competing site. The best way to get a 'clean' read on the rankings is to simply open up an incognito window (if they're using Chrome), or a new private window (for Firefox). That way, their cookies/browsing history/previous queries don't influence what they are seeing in the search result pages.
Hope this helps!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Location National vs. Country - Different Ranking
Why is the ranking for a keyword different for the locations National and for example Austria ... both should bring the ranking for the whole country, but often they are different?
Moz Bar | | Art-of-Artists0 -
Is there an automated way to import Keyword Rank Tracker data in Google Data Studio?
I am creating an SEO Dashboard in Google Data Studio.
Moz Bar | | Lvet
While it's easy to import data from Google Search Console, I have troubles in importing data from Mozzarellas tools. I thought about uploading a CSV file with the ranking to a Google Sheet Document, but I cannot find a way to do this at regular intervals with manual intervention.0 -
What is a Good Keyword Priority Score?
Howdy gang, This is my last discussion post in the series on keyword metrics in KW Explorer & Moz Pro (previously on Keyword Difficulty, Opportunity, & Volume). In this one, let's chat about the "Priority Score," a feature you'll find in Keyword Explorer on any lists you build. Priority was conceived to help aggregate all the other metrics - Difficulty, Opportunity, Volume, and (if you choose to use it) Importance. We wanted to create an easy way to sort keywords so the cream would rise to the top -- cream in this case being keywords with low difficulty, high opportunity, strong volume, and high importance (again, if you choose to use it). Thus, when it comes to Priority Score, there's no particular number you should necessarily seek out, but higher is better. When you get into the ranges of 80+ (which is quite rare, Single Malt Scotch is one of the few examples I could find, and only because it's volume is so high and there's only a couple SERP features), you're generally talking about keywords with high demand (lots of monthly searches), the difficulty isn't too crazy (a website in the 55-80 DA range might have a shot), and the CTR Opportunity is decently strong (usually not too many SERP features that take clicks and attention away from the organic web results). Below that score range, you're usually finding keywords where one or more of those isn't true -- there's either lower volume, heavier competition, or lots of SERP features with the accompanying lower estimated CTR. When you're building KW lists, my view is that there's no "good" or "bad" Priority scores, only relative scores. Priority should be used to help you determine which terms and phrases to target first -- it's like a cheat code to unlock the low hanging fruit. If you build large lists of 50-100 or more keywords, Priority is a powerful and easy way to sort. It becomes even more useful if you use the Importance score to help add an estimation of value to you/your business/your client in to the mix. In that case, Importance can cut Priority by up to 2/3rds (if you set it at 1) or raise it by a little more than 3X (if you set it at 10). This is hyper-useful to nudge keywords with middling scores up if they're super-important to your marketing efforts. Look forward to your feedback, and thanks for checking these out!
Moz Bar | | randfish8 -
What is a Good Keyword Volume Score?
Hi All! Continuing my series of discussions about the various keyword scores we use here at Moz (previously: Keyword Difficulty & Keyword Opportunity)... Let's move on to Volume. Volume in Moz's tools is expressed in a range, e.g. Bartending Certification has volume of 201-500. These ranges correspond to data we have suggesting that in an average month, that keyword is searched for a minimum of X to a maximum of Y (where X-Y is the volume range). We use clickstream data as well as data from Google AdWords and then some PPC AdWords campaigns we run and have access to when we build the models for our volume data. As such, we've got very high confidence in these numbers -- 95%+ of the time, a given keyword's monthly search volume on Google will fall inside that range. If you want to see all the nitty gritty details, check out Russ Jones post on Moz's Keyword Volume and how we calculate it. As far as a "good" volume score -- higher is usually better, as it means more demand, but lots of keywords with low volume scores can also add up to strong traffic when combined, and they may be more relevant. Capturing exactly the audience you want that also wants you is what SEO is all about. p.s. When Keyword Explorer or Moz Pro gives you a "no data" or "unknown" volume number, it may just mean we haven't collected information from our clickstream providers or AdWords crawls, not that the keyword has no volume (though it sometimes means that, too, we just don't know yet). One way to verify - see if Google Suggest autofills it in when you type in the search box. If it does, that's usually a sign there's at least some volume (even if it's only a few searches a month).
Moz Bar | | randfish11 -
What is a Good Keyword Organic CTR Score?
Hi Folks! You might have seen my discussion on What Is a Good Keyword Difficulty Score, and this is a continuation of the same vein. Keyword Organic CTR is probably my favorite score we developed in Keyword Explorer and Moz Pro. It looks at the SERP features that appear in a set of results (e.g. an image block, AdWords ads, a featured snippet, or knowledge graph) and then calculates, using CTRs we built off our partnership with Jumpshot's clickstream data, what percent of searchers are likely to click on the organic, web results. For example, in a search query like Nuoc Cham Ingredients, you've got a featured snippet and then a "People Also Ask" feature above the web results, and thus, Keyword Explorer is giving me an Organic CTR Score of 64. This translates directly to an estimated 64% click-through rate to the web results. Compare that to a search query like Fabric Printed Off Grain, where there's a single SERP feature - just the "People Also Ask" box, and it's between the 6th and 7th result. In this case, Keyword Explorer shows an Organic CTR Score of 94, because we estimate that those PAAs are only taking 6% of the available clicks. There are two smart ways you should be using Organic CTR Score: As a way to modify the estimated volume and estimated value of ranking in the web results for a given keyword term/phrase (KW Explorer does this for you if you use the "Lists" and sort based on Potential, which factors in all the other scores, including volume, difficulty, and organic CTR) As a way to identify SEO opportunities outside the normal, organic web results in other SERP features (e.g. in the Nuoc Cham Ingredients SERPs, there's serious opportunity to take over that featured snippet and get some great traffic) OK, so all that said, what's actually a "good" Organic CTR score? Well... If you're doing classic, 10-blue-links style SEO only, 100 is what you want. But, if you're optimizing for SERP features, and you appear in a featured snippet or the image block or top stories or any of those others, you'd probably be very happy to find that CTR was going to those non-web-results sections, and scores in the 40s or 50s would be great (so long as you appear in the right features).
Moz Bar | | randfish12 -
How to upload the bulk Keywords with Tags in MOZ Rank Tracker Tool?
Trying to upload multiple keywords at a time with their different Tags. But here i can upload the keyword one by one also i am not able to associate tags with the keyword.
Moz Bar | | _nitman2 -
Keyword Explorer is Now Live; Ask Me Anything About It!
Howdy gang - as you probably saw, we launched our biggest new tool in Pro in many years today: https://a-moz.groupbuyseo.org/explorer If you're a Moz Pro subscriber, you've already got access. We went ahead and gave folks who were at $99/month before today 300 queries/month. If you're signing up new, $99/month doesn't have KW Explorer access, but the other levels - at $149/month and above, do (5,000+ queries/month). You can read the blog post here for lots of details, but if you have questions or product suggestions, please don't hesitate to ask!
Moz Bar | | randfish14 -
Is a higher or lower score better in keyword ranking
I know this is a weird question, I think I have confused myself with different keyword tools. So if you get a score of 10 for your keyword, should you aim to be closer to 1 or 50?
Moz Bar | | ejunxion0