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        4. Why did my Domain Authority drop?

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        Why did my Domain Authority drop?

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        • MizbaCMU
          MizbaCMU Subscriber last edited by

          I had an ok domain authority. We focused on building backlinks for our website and it shows that we received a significant number of backlinks. However, today, our DA fell significantly. I don't understand why that happened. Can someone please help me with this situation?

          Thank you.

          traveling3432 Aditi_08 albertbantofa sami22221 4 Replies Last reply Reply Quote 1
          • iu4
            iu4 last edited by

            Hi,
            A drop in Domain Authority (DA) can occur for several reasons, including:

            Backlink Loss: If you lost important backlinks or had toxic links removed, it can impact your DA.
            Increased Competition: If competitors improve their SEO efforts, your relative authority may decrease.
            Algorithm Changes: Search engines often update their algorithms, which can affect how DA is calculated.
            Content Issues: Low-quality or thin content can lead to a decrease in authority as search engines prioritize high-quality, relevant content.
            To address the drop, consider analyzing your backlink profile, enhancing content quality, and improving overall SEO strategies.

            1 Reply Last reply Reply Quote 0
            • iu4
              iu4 last edited by

              Hi,
              A drop in Domain Authority (DA) can occur for several reasons, including:

              Backlink Loss: If you lost important backlinks or had toxic links removed, it can impact your DA.
              Increased Competition: If competitors improve their SEO efforts, your relative authority may decrease.
              Algorithm Changes: Search engines often update their algorithms, which can affect how DA is calculated.
              Content Issues: Low-quality or thin content can lead to a decrease in authority as search engines prioritize high-quality, relevant content.
              To address the drop, consider analyzing your backlink profile, enhancing content quality, and improving overall SEO strategies.

              1 Reply Last reply Reply Quote 0
              • livecoder
                livecoder last edited by

                Hi anyone got the reasonable answer?
                the da of my website fell today, i kept making good content, i just made 3 backlinks recently, could that be the reason?

                1 Reply Last reply Reply Quote 0
                • mrkhanmobiles
                  mrkhanmobiles last edited by

                  Domain Authority is a metric developed by Moz that predicts how well a website will rank on search engine results pages.

                  Score Range: DA is scored on a scale from 1 to 100, with higher scores indicating a greater likelihood of ranking well.
                  website :- Mr khan Mobiles

                  1 Reply Last reply Reply Quote 0
                  • mrkhanmobiles
                    mrkhanmobiles last edited by

                    Domain Authority is a metric developed by Moz that predicts how well a website will rank on search engine results pages.

                    Score Range: DA is scored on a scale from 1 to 100, with higher scores indicating a greater likelihood of ranking well.
                    website :- Mr khan Mobiles

                    1 Reply Last reply Reply Quote 0
                    • frelanhard01
                      frelanhard01 last edited by

                      Don't panic, MizbaCMU! Domain Authority can fluctuate. Did you see a change in the quality of your backlinks? Low-quality ones can hurt your score. Keep building good ones!

                      1 Reply Last reply Reply Quote 0
                      • Stephon110
                        Stephon110 @Digitalwebkrida last edited by

                        @Digitalwebkrida hanks for the info! I'll focus on getting high-quality backlinks and keep producing great content. Hopefully, my DA score will bounce back soon.

                        1 Reply Last reply Reply Quote 0
                        • basit-ur-rehman
                          basit-ur-rehman last edited by

                          provide valuable and promised content to the user. Make a strong off page profile and optimize your website. your authority will boost up.

                          1 Reply Last reply Reply Quote 0
                          • sami22221
                            Sami awan @MizbaCMU last edited by

                            @MizbaCMU said in Why did my Domain Authority drop?:

                            I had an ok domain authority. We focused on building backlinks for our website and it shows that we received a significant number of backlinks. However, today, our DA fell significantly. I don't understand why that happened. Can someone please help me with this situation?

                            If your domain authority (DA) dropped after building a lot of backlinks, it could be due to a few reasons. Maybe some of the new backlinks are from low-quality or spammy sites, which can hurt your DA. Also, search engines and tools like Moz might update their algorithms or recalibrate their metrics, affecting your DA. Make sure your backlinks come from reputable sources and check if there are any recent changes in how DA is calculated. If things still seem off, reaching out to SEO experts or the tool’s support might help clear things up.

                            1 Reply Last reply Reply Quote 0
                            • imran1233
                              imran1233 last edited by

                              This happens for lots of reasons:

                              • Loss of Quality Backlinks

                              • Linking from Low-Quality or Spammy Sites:

                              • Content Issues

                              • Technical SEO Issues

                              • Algorithm Updates

                              • On-Page SEO Problems, etc.

                              Make sure your backlink profile is good and only getting quality backlinks, and your site structure is good, means - User friendly and responsive site design

                              1 Reply Last reply Reply Quote 0
                              • Kinsmanco
                                Kinsmanco last edited by

                                Hi MizbaCMU,

                                As per my experiance there are so many issue can be create issue. Please check following issue , might be help you or get the information -

                                • A decrease in social media shares and engagement can impact your site’s visibility and authority indirectly.

                                • Ineffective internal linking strategies can prevent search engines from understanding the hierarchy and importance of your pages.

                                • Updates from search engines like Google can indirectly affect your DA by changing the landscape of SEO.

                                • Using outdated or black-hat SEO techniques can lead to penalties that affect your DA.

                                • A rapid increase in low-quality links can dilute the quality of your link profile.

                                • Accumulation of spammy or low-quality backlinks can reduce your DA.

                                • If high-authority websites remove links to your site, it can negatively impact your DA.

                                • If the websites linking to you lose their authority, it can affect your site's DA.

                                1 Reply Last reply Reply Quote 0
                                • Kinsmanco
                                  Kinsmanco last edited by

                                  Hi MizbaCMU,

                                  As per my experience i can say below mention reason can be affect the website DA. Please check and if you find the cause just let me know-

                                  • A decrease in social media shares and engagement can impact your site’s visibility and authority indirectly.

                                  • Ineffective internal linking strategies can prevent search engines from understanding the hierarchy and importance of your pages.

                                  • Updates from search engines like Google can indirectly affect your DA by changing the landscape of SEO.

                                  • Using outdated or black-hat SEO techniques can lead to penalties that affect your DA.

                                  • A rapid increase in low-quality links can dilute the quality of your link profile.

                                  • Accumulation of spammy or low-quality backlinks can reduce your DA.

                                  • If high-authority websites remove links to your site, it can negatively impact your DA.

                                  • If the websites linking to you lose their authority, it can affect your site's DA.

                                  1 Reply Last reply Reply Quote 0
                                  • sarahwalsh
                                    sarahwalsh last edited by

                                    Hi, so compare your backlinks you have now, with before the drop, did any get deleted? if so, try to rebuild. we run a web design company, and if we get a good link, you can see the website move up in a few days, then once it gets deleted we can drop down Google's ranks- hope this helps.

                                    1 Reply Last reply Reply Quote 0
                                    • albertbantofa
                                      albertbantofa Banned @MizbaCMU last edited by

                                      @MizbaCMU your website domain authority may be drop due to google core update and some SEO practices can increase your website domain authority again if you want to gain your authority back you main contact me back I will help you out

                                      1 Reply Last reply Reply Quote 1
                                      • michalalice
                                        michalalice last edited by

                                        Your Domain Authority (DA) may have dropped due to factors like decreased backlink quality, loss of high-quality links, increased competition, or changes in search engine algorithms. Regularly monitor your backlinks, update content, and follow SEO best practices to maintain or improve your DA.

                                        1 Reply Last reply Reply Quote 0
                                        • Digitalwebkrida
                                          Digitalwebkrida last edited by

                                          Google algorithm update: DA scores are occasionally impacted by changes to Google's algorithm. It's probable that the upgrade has an impact on backlink value estimation.

                                          Backlinks of poor quality: Not all backlinks are made equal. If newly acquired backlinks originate from spammy or low-authority domains, Google might have given them less weight.

                                          Focus on high-quality backlinks and continue producing insightful content for your website. Your DA ought to fully recover soon.

                                          Stephon110 1 Reply Last reply Reply Quote 0
                                          • Aditi_08
                                            Aditi_08 @MizbaCMU last edited by

                                            @MizbaCMU There are a couple of reasons why this might have happened:

                                            • Low-quality backlinks: Not all backlinks are created equal. Google may have discounted recently acquired backlinks if they come from low-authority or spammy websites.

                                            • Google algorithm update: Google's algorithm updates can sometimes impact DA scores. It's possible the update affected how backlinks are valued.

                                            Focus on building high-quality backlinks and keep creating valuable content for your site. Your DA should recover in time.

                                            1 Reply Last reply Reply Quote 1
                                            • traveling3432
                                              traveling3432 @traveling3432 last edited by

                                              @traveling3432 said in Why did my Domain Authority drop?:

                                              @MizbaCMU said in Why did my Domain Authority drop?:

                                              I had an ok domain authority. We focused on building backlinks for our website and it shows that we received a significant number of backlinks. However, today, our DA fell significantly. I don't understand why that happened. Can someone please help me with this situation?

                                              Thank you.

                                              Hey there,

                                              I can totally relate to your situation. It's frustrating when you've put effort into building backlinks and then see a drop in domain authority (DA) seemingly out of nowhere. There could be several reasons behind this sudden decline. Sometimes, search engine algorithms update, which might affect how backlinks are evaluated. It could also be due to changes in competitor strategies or even technical issues on your website affecting crawlability or indexability.

                                              I've been experiencing something similar with my website recently, so I understand the concern. One thing that might help is to analyze your backlink profile more closely using tools like SEMrush or Ahrefs. Look for any sudden loss of quality links or spikes in toxic backlinks, as these could impact DA negatively.

                                              Hang in there, and hopefully, we can figure this out together!

                                              I understand your concern. It can be frustrating when domain authority (DA) drops unexpectedly despite efforts in building backlinks. I've experienced a similar issue with my website. Sometimes, fluctuations in DA can be influenced by various factors such as algorithm updates, changes in competitor activity, or even technical issues on the site itself.

                                              To diagnose the issue, it might be helpful to audit your backlink profile to ensure they are from high-quality sources and relevant to your content. Additionally, reviewing recent changes in SEO practices or updates in search engine algorithms could provide insights into what might have caused the drop.

                                              Hang in there! Understanding these fluctuations can be complex, but with careful analysis and adjustments, you can work towards improving your DA over time.

                                              1 Reply Last reply Reply Quote 0
                                              • traveling3432
                                                traveling3432 @MizbaCMU last edited by

                                                @MizbaCMU said in Why did my Domain Authority drop?:

                                                I had an ok domain authority. We focused on building backlinks for our website and it shows that we received a significant number of backlinks. However, today, our DA fell significantly. I don't understand why that happened. Can someone please help me with this situation?

                                                Thank you.

                                                Hey there,

                                                I can totally relate to your situation. It's frustrating when you've put effort into building backlinks and then see a drop in domain authority (DA) seemingly out of nowhere. There could be several reasons behind this sudden decline. Sometimes, search engine algorithms update, which might affect how backlinks are evaluated. It could also be due to changes in competitor strategies or even technical issues on your website affecting crawlability or indexability.

                                                I've been experiencing something similar with my website recently, so I understand the concern. One thing that might help is to analyze your backlink profile more closely using tools like SEMrush or Ahrefs. Look for any sudden loss of quality links or spikes in toxic backlinks, as these could impact DA negatively.

                                                Hang in there, and hopefully, we can figure this out together!

                                                traveling3432 1 Reply Last reply Reply Quote 0
                                                • carteremily219
                                                  carteremily219 last edited by

                                                  A drop in Domain Authority (DA) can be caused by several factors:

                                                  Algorithm Updates: Moz, the creator of Domain Authority, periodically updates its algorithm, which can lead to fluctuations in DA.

                                                  Loss of Backlinks: If your website loses high-quality backlinks, it can negatively impact your DA.

                                                  Quality of New Links: If your recent backlinks are of lower quality compared to your previous ones, it can reduce your DA.

                                                  Increased Competition: If competitors gain higher-quality backlinks, it can relatively lower your site's DA.

                                                  On-Page SEO Issues: Technical issues on your site, such as broken links, slow page speed, or poor mobile optimization, can affect your DA.

                                                  Content Quality: Outdated or low-quality content can lead to lower engagement and backlink acquisition, impacting DA.

                                                  Spam Score Increase: An increase in your website’s spam score can negatively affect your DA.

                                                  Regularly monitoring these factors and implementing SEO best practices can help maintain or improve your Domain Authority.

                                                  1 Reply Last reply Reply Quote 0
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                                                  • g3mmab

                                                    Unsolved Huge Increase In Internal Links + Domain Authority Tanked

                                                    internal linking domain authority

                                                    Hey, I am very concerned about the link metrics I am seeing, really hoping someone can help. In October last year there were a total of 34.7K 'total links' attributed to my E-commerce website . This compared to 41.2k and 213k links attributed to my two main competitors. In November, my website had a forced update due to incompatibility issues my shopping cart version was having with the server on which it is hosted. (I was told by my web developers / hosting company that their server was upgraded.) This update created many problems such as checkout issues, page layout issues, sitemaps not automatically regenerating and the big one - it reverted back to http instead of https. Along with my developers, I spent 2 weeks fixing all of the issues until everything worked correctly and https was reinstated. After initial warnings from Moz, I have not received any critical crawler issues or warnings, big ranking drops etc since November. I was satisfied that all was ok. However, in November my 'total links' jumped to 81.5k and have since continued to balloon. December - 309.1k, January -335k, February - 665k, March - 716k, April - 719k, May - 742k, June - 751k. In the same period (November - June), my external links went from 5.3k - 8.7k. So it appears the huge increase in links are internal. In my latest report it states that 'internal follow links' are up by 8k and 'internal no follow links' are up by 1k. This is insane. I cannot understand why I have so many internal links and why they keep increasing. I maintain the website with updates, blog articles etc but no more than I have in the past several years. Worryingly, once this increase in links started being reported, my Domain Authority has also tanked. In October my DA was 37 (higher than my competitors) and has since dropped as low as 19. It has gone up to 21 this month (still significantly lower than my competitors). I have spent hours researching why this huge increase in internal links could be happening but have got nowhere. If anyone could advise what the issue could be and how I can fix it, I would be eternally grateful. Issues I have discovered along the way that may help with analysis:
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                                                  • mowafi

                                                    How can i create backlinks from google redirect?

                                                    backlinks link building domain authority

                                                    I found some sites that make backlinks like this. How can I get it too?
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                                                    https://maps.google.co.id/url?sa=t&url=https://www.kokyworld.com
                                                    https://toolbarqueries.google.de/url?q=https://www.kokyworld.com
                                                    https://toolbarqueries.google.de/url?q=https://www.kokyworld.com
                                                    https://toolbarqueries.google.de/url?q=https://www.kokyworld.com
                                                    https://toolbarqueries.google.de/url?q=https://www.kokyworld.com
                                                    https://toolbarqueries.google.de/url?q=https://www.kokyworld.com
                                                    https://www.google.com/url?q=https://www.kokyworld.com
                                                    https://www.youtube.com/redirect?q=https://www.kokyworld.com
                                                    https://maps.google.com/url?sa=t&url=https://www.kokyworld.com
                                                    https://cse.google.de/url?q=https://www.kokyworld.com
                                                    https://clients1.google.co.uk/url?q=https://www.kokyworld.com
                                                    https://cse.google.fr/url?q=https://www.kokyworld.com
                                                    https://clients1.google.it/url?q=https://www.kokyworld.com
                                                    https://cse.google.ca/url?q=https://www.kokyworld.com
                                                    https://cse.google.nl/url?q=https://www.kokyworld.com
                                                    https://cse.google.ru/url?q=https://www.kokyworld.com
                                                    https://clients1.google.pl/url?q=https://www.kokyworld.com
                                                    https://cse.google.cz/url?q=https://www.kokyworld.com
                                                    https://clients1.google.co.in/url?q=https://www.kokyworld.com
                                                    https://cse.google.co.id/url?q=https://www.kokyworld.com
                                                    https://cse.google.com.tw/url?q=https://www.kokyworld.com
                                                    https://cse.google.co.th/url?q=https://www.kokyworld.com
                                                    https://cse.google.com.mx/url?q=https://www.kokyworld.com
                                                    https://clients1.google.com.ua/url?q=https://www.kokyworld.com
                                                    https://cse.google.com.ar/url?q=https://www.kokyworld.com
                                                    https://images.google.com/url?sa=t&url=https://www.kokyworld.com
                                                    https://cse.google.be/url?q=https://www.kokyworld.com
                                                    https://cse.google.se/url?q=https://www.kokyworld.com
                                                    https://clients1.google.pt/url?q=https://www.kokyworld.com
                                                    https://cse.google.ro/url?q=https://www.kokyworld.com
                                                    https://cse.google.gr/url?q=https://www.kokyworld.com
                                                    https://cse.google.hu/url?q=https://www.kokyworld.com
                                                    https://clients1.google.com.tr/url?q=https://www.kokyworld.com
                                                    https://clients1.google.at/url?q=https://www.kokyworld.com
                                                    https://images.google.com.co/url?sa=t&url=https://www.kokyworld.com
                                                    https://cse.google.ch/url?q=https://www.kokyworld.com
                                                    https://clients1.google.fi/url?q=https://www.kokyworld.com
                                                    https://cse.google.dk/url?q=https://www.kokyworld.com
                                                    https://clients1.google.cl/url?q=https://www.kokyworld.com
                                                    https://images.google.com.pe/url?sa=t&url=https://www.kokyworld.com
                                                    https://clients1.google.com.vn/url?q=https://www.kokyworld.com
                                                    https://cse.google.com.sg/url?q=https://www.kokyworld.com
                                                    https://cse.google.no/url?q=https://www.kokyworld.com
                                                    https://clients1.google.co.il/url?q=https://www.kokyworld.com
                                                    https://cse.google.ie/url?q=https://www.kokyworld.com
                                                    https://cse.google.co.kr/url?q=https://www.kokyworld.com

                                                    Link Building | | mowafi
                                                    3
                                                  • HimalayanInstitute

                                                    WordPress Sub-directory for SEO

                                                    wordpress subdirectory domain authority

                                                    Hi There, I'm working on a WordPress site that includes a premium content blog with approx 900 posts. As part of the project, those 900 posts and other membership functionality will be moved from the main site to another site built specifically for content/membership. Ideally, we want the existing posts to remain on the root domain to avoid a loss in link juice/domain authority. We initially began setting up a WordPress Multisite using the sub-directory option. This allows for the main site to be at www.website.com and the secondary site to be at www.website.com/secondary. Unfortunately, the themes and plugins we need for the platform do not play nicely with WordPress Multisite, so we started seeking a new solution, and, discovered that a second instance of WordPress can be installed in a subdirectory on the server. This would give us the same subdirectory structure while bypassing WordPress Multisite and instead, having two separate single-site installs. Do you foresee any issues with this WordPress subdirectory install? Does Google care/know these are two separate WordPress installs and do we risk losing any link juice/domain authority?

                                                    Intermediate & Advanced SEO | | HimalayanInstitute
                                                    0
                                                  • Ishrat-Khan

                                                    1000's Backlinks from ONE Root Domain - Positive or negative?

                                                    One of my website's link is placed over a comment. This website has a "recent comments" section in the footer which is hence appearing on all the websites pages. All tools including - Google Search Console, Majestic and MOZ are showing 45000+ links from that root domain. Questions: Are these links harmful to my rankings? Should I get all those links disavowed? Should I disavow the root domain or leave the link that lies on the home page? What if there are up to 10 links coming from a domain? is that harmful too? Apart from disavowing, is there any other option to get this fixed? If at all this counts as an issue... Thanks in advance!!

                                                    Link Building | | Ishrat-Khan
                                                    0
                                                  • Leads.Bz

                                                    I just uncovered a massive 500+ domain PBN linking to competitors

                                                    As the title, some competitors I've been watching are using a PBN they (or their agency) have built. I'm looking to get some discussion on how you approach situations like this - do you just report all of the domains to Google and pray they do something? There are 4 sites I'm looking at, all competing in the same niche with very similar websites (different branding and content, but essentially the same pages). I thought all were related, but after Excel-ing all the domains to see which overlap I've found that there's several sets; PBN 1 covers 117 domains that link to competitors A, B & C. Signaling to me that these are owned by the same person. PBN 2 links together B & C with 30 domains, PBN 3 is just C with 40 domains. PBN 4 is just B with 105 domains. PBN 5 is just A with 10 domains. PBN 6 is D by itself with more than 340 domains. Signaling to me that this one probably isn't owned by the same person. It looks like new domains are added to these PBNs every week and this has been going on for quite some time. Now, I'm fully against use of PBNs that don't use authentic websites that provide value, and I can't find any of these sites that aren't just a basic WP template with a single-word text logo followed by spun content. This is a goldmine, because according to Ahrefs these sites are pulling in well over 500,000 monthly visitors between them, and these links make up the majority of each site's link profile. If these networks were to crumble, that would open up a big opportunity for more authentic sites to rank well. How would you recommend to tackle this? Do I find example URLs and write reports for each of the 500+ domains or are there better ways of working through this?

                                                    Link Building | | Leads.Bz
                                                    0
                                                  • Zippy-Bungle

                                                    How do we optimise links from a parent company to a subsidiary on different domains

                                                    So we are the agent for an industrial company. They don't have a great website (well its pretty but doesn't rank) and have 5 product pages with a variety of products on each. We've taken those products and turned them into 50 pages with good on page optimisation. Now they've just agreed to give us a link on each page and I'm trying to figure out what the best text and link will be. As far as I can see there are three options Visit our agent for X region - sending to the home page If you are from X region you can request a sample of product group from our agent - sending to home page and product category page on our site If you are looking for X, Y, Z or P, Q, R in this region contact our agent there. - sending to home page and individual product pages The aim of this is to boost my page authority as 98% of the top 10 in SERPS have pages with zero authority and rely on the on page optimization and DA. Is this the best approach or are there other better ways of approaching the problem. It's worth noting that there is a total separation of control and ownership of the websites. I'm also starting to work with them to improve their on page optimisation and get links from their parent company to increase link juice

                                                    Link Building | | Zippy-Bungle
                                                    0
                                                  • vanplus

                                                    What's more important page authority Vs domain authority?

                                                    Hello everyone, I am fairly new to SEO so I'm still trying to get my head round everything, I am currently looking into some back links .. well looking at competitor's back links to copy. I was just wondering what's more important page authority or domain authority? So for example if a page has a page authority of 50 and a domain authority of 10 is that better than if a page have page authority 10 and a domain authority of 50. Thanks so much in advance!

                                                    Link Building | | vanplus
                                                    1
                                                  • ErikDster

                                                    Unique Domains vs. Total Links?

                                                    At what point is there diminishing returns from getting multiple links from one website? Edit: To clarify, when doing competitor research I come across lots of sites that have say 500 linking domains with 5000 total links. When setting goals and calculating the types of links I should go after, I'm not certain which number is the one actually helping the site to rank.

                                                    Link Building | | ErikDster
                                                    0

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