Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How Can I Target Certain Countries in Google AdWords without Excluding Other Countries?
-
So, here is the situation:
Our company works with merchants worldwide (with the exception of those who live in excluded high-risk countries--mostly in Africa), but most of our Google AdWords leads come from Indian merchants.
My CEO wants our campaigns to convert leads from other countries (i.e., the UK, Germany, US, Canada, Australia, etc.), but I have no idea how to do that without excluding India. However, my CEO does not want to exclude India from our AdWords campaigns as the leads are profitable. We simply want more diversity with out leads in terms of geographic location.
I am sure there are resources on the Web about how to do this, but I am not an Adwords expert and am unsure of what phrases to search to find the answers.
Direct advice or helpful links are much appreciated.
Regards,
Meghan -
Just my 2 cents, but if you're not going to tune the ad text by location, this is precisely why Google has spent so much time creating these new enhanced campaigns. As the campaign runs, you can still see geographic-based reporting if your campaign targets different countries. But instead of creating different campaigns, you'd set bid adjustments for different locations to adjust the CPCs by region.
This makes the reporting marginally harder (you can still see this data in the dimensions tab), but if you're not going to take advantage of ad text by region, I think this is easier. Mainly because when you make changes to these campaigns (add/remove ad groups, keywords, ad text), you're going to have to remember to duplicate these changes across all the campaigns you've spawned. Also, when you want to start adding demographic and remarketing lists to your search campaigns (coming soon - currently in beta), you'll have to set that up and manage those bid adjustments for each of these campaigns as well.
-
Hi Meghan,
If you want to change bidding by location, you will first need to add lots of cities to your campaign. Then let the campaign run for a while, so you can accumulate data for each city. Once you have clicks & conversions for several cities, you will be able to make decisions about conversion rates for each city. Does this make sense?
After time goes by and you have enough data, just click on the campaign >> settings>>> locations. Do you see the column 'bid adjustment"? This is where you +/- bids for that location.
Branden
-
Branden and John,
You both provided very helpful information. However, I think I will start with Branden's simple advice on creating separate campaigns to target countries using the same ads and keywords.I will take some time to explore the bid-setting by location and see if I can make sense of it. I am primarily a content writer, so the marketing and technical aspect of AdWords is fairly new to me.
Thank you both so very much for your help!
Regards,
Meghan -
If you want to keep things simple, just go into settings and add more countries to your targeted locations. However if you want to be able to control separated budgets & bids for each country, I recommenced that you have separate campaigns for each country. Just create a new campaign, copy/paste your current keywords & text ads into the new campaign. This will allow you to have separate budgets & bids for each country, which should result in better performing campaigns. I also recommend that you exclude countries that you are not targeting (both the high risk countries you mentioned, and other countries that you do not want to target).
If you want to make your campaign perform even better, I recommend that you take advantage of the enhanced campaigns 'bidding by location'. This will allow you to +/- bids based on location. For example if you have a higher conversion in 1 city, you will want to increase keyword bids in that city. To be able to achieve this, you need to be targeting lots of cities, not just the entire country. It will take some time to add all of the major cities in a country, but this will allow you to +/- bids for each city, which is a major improvement.
-
You can include or exclude locations in the campaign settings within Adwords. If there's a significant lead volume from India, and want to tune ads directly to them, you could duplicate your campaign(s) and geotarget them to India specifically, to get higher CTRs from those ads. If you've upgraded to enhanced campaigns, you can do bid adjustments by location too, to easily adjust your CPCs by location.
The Adwords help article is here. We usually refer to it location targeting or geotargeting if you want to search for it.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website is flagged as Compromised Site by Google
Hi everyone, We have been running Google Ads for a while now and last week all of our Google Ads were paused with reason Compromised Site. We reached out to Google and they identify this page as one of the affected page: https://manpower.com.vn/vi/dich-vu-san-dau-nguoi-and-tu-van-nhan-su-cap-cao? The malicious links they found are:
Paid Search Marketing | | ManpowerVietnam
• googie-anaiytics[.]com
• vty68[.]net We have asked our Website vendor to scan and they found nothing. We would be greatly appreciated if you could help. I tried Google Search Console and even the tool Google Safe Browsing that Google itself suggested but both the tools showed that our website does not have any malicious links at all. And yet Google Ads support team keeps telling us our page contains these links. I am wondering if anyone in the community has experienced this before and how did you address this issue. Or could you guys please help to share any tools that you know can do a deep scan on this page and if possible our entire website to help us identify where the links are located? Please let me know if you need any additional information from us and I would be happy to provide it.3 -
Website is flagged by Google as Compromised Site
Hi everyone, We have been running Google Ads for a while now and last week all of our Google Ads were paused with reason Compromised Site. We reached out to Google and they identify this page as one of the affected page: https://manpower.com.vn/vi/dich-vu-san-dau-nguoi-and-tu-van-nhan-su-cap-cao? The malicious links they found are:
Paid Search Marketing | | ManpowerVietnam
• googie-anaiytics[.]com
• vty68[.]net We have asked our Website vendor to scan and they found nothing. We would be greatly appreciated if you could help. I tried Google Search Console and even the tool Google Safe Browsing that Google itself suggested but both the tools showed that our website does not have any malicious links at all. And yet Google Ads support team keeps telling us our page contains these links. I am wondering if anyone in the community has experienced this before and how did you address this issue. Or could you guys please help to share any tools that you know can do a deep scan on this page and if possible our entire website to help us identify where the links are located? Please let me know if you need any additional information from us and I would be happy to provide it.1 -
Top of funnel google ads campaign not hardly converting, why?
Hi, I really hope someone can help me with this. I'm running two search ad campaigns and a google shopping campaign in google ads. The search campaigns are targeting top-of-funnel keywords as the business doesn't have universally known collections which everyone would search for so they are just unique to my business. So the campaigns are driving traffic but really converting whereas google shopping is converting because searchers are looking for particular products so they're lower down the funnel closer to aking a purchase decision. I feel I've optimised the campaign well and for the most part, most keywords have 7/10 quality score. The landing page seems fine. However, our offering wasn't as strong as competitors so we've offered a discount the same as them to compete. Since I started google ads we have nearly doubled our monthly revenue and the product types targeted in campaigns have increased in quantity sold so it seems it's having an effect but the campaigns aren't showing a good performance. Does anyone have any suggestions or input that could help me? I looked at first interaction attribution model and even there it's not performing well which makes this even more difficult to resolve. I'm thinking I should enable USER id feature in Google analytics so i can track signed in users across devices which may then help attribute sales to paid search channel as I saw in search console that the keyword that generates the most traffic to the site is our brand name and we're not a well-known brand so makes me think they may be starting their buyer's journey on a work computer on their mobile and finishing on their computer at home as an example. However, I don't believe this will be the main cause or solution as I would only have data for signed in users which still won't give me the full picture. Also if the campaign is optimised effectively but conversions are minimal could not having many conversions affect quality score? If someone can help or provide me with a different perspective it would be much appreciated. Please let me know if I need to clarify or explain further. I hope I've made myself clear. Thanks, T
Paid Search Marketing | | TZ19820 -
Do IP and/or DNS changes impact Paid search (Adwords, Bing, etc.)
What impact (if any) does IP or DNS changes, have on paid search campaigns? We recently performed an upgrade to our sites that required a datacenter change (but within the same region East US) and DNS change. We believe there may have been an impact to our ad campaigns in the form of suppression of our ads following the change, specifically - Google Adwords. Is there any information regarding this issue or has anyone experienced this before? Thanks
Paid Search Marketing | | MWM37721 -
Looking at google shopping results from other country
Hi, I run shops in several languages out of London. One of our key revenue drivers is google shopping. It is important for me to look the the shopping search results for example in germany. Recently Google changed something so when I want to look at the german shopping results from here, eg. http://www.google.de/shopping it always shows me the english ones with prices in pounds. Is there a trick to still get the foreign results? Thanks in advance Dieter
Paid Search Marketing | | Storesco1 -
Hire Products on Google Shopping
Has anyone got any experience with advertising products for hire rather than for sale on Google Shopping? Is it allowed? How does it perform?
Paid Search Marketing | | ese0 -
Best practice to separate paid from organic conversions in Google Analytics
I have a PPC campaign for a client with standalone landing pages with a form, not reachable from the website (although in the same domain). I've added the AdWords conversion code to the "thank you" page and I also added a Goal in
Paid Search Marketing | | DoMiSoL
Google Analytics whose counter is increased every time the thank you page is reached. This way I can track conversions with both AdWords and Analytics. Is that correct? Should I import back in AdWords the goals from Analytics, as suggested in the AdWords account? I have another landing page with a form in the website, where I send users coming from
organic search, so I set up a second goal in Analytics for the thank you page of this form. Is this the reason why I am supposed to import in AdWords the analytics' goals, so that I could see both kind of conversions in both accounts? But the most important question is: If I send both PPC/organic visitors to the same landing page is there still a way to separate PPC from Organic conversions? Thank you very much for your advice. DoMiSoL Rossini0 -
Increasing Google Ad spend - is it worth it
Hi We are currently spending approx £500 pcm on google ad words however if I increased this spend to £4000 pcm what kind of results would this achieve? For example would it just be more visits per day as the budget is larger? Also what is the best way to track the success of an adwords campaign - the ultimate goal of the campaign would be to generate a lead whether this be a phone call, email or using our book an appointment form. Our service covers a geographical area (Scotland) and for organic search we are doing well 1st pages listings for searches such as pvc doors edinburgh etc so I am unsure whether it's worth increasing my PPC spend or put more resource into SEO, or even Facebook ads?
Paid Search Marketing | | ocelot0