• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. Digital Marketing
        3. Paid Search Marketing
        4. How Can I Target Certain Countries in Google AdWords without Excluding Other Countries?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        How Can I Target Certain Countries in Google AdWords without Excluding Other Countries?

        Paid Search Marketing
        3
        6
        5000
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • Instabill
          Instabill last edited by

          So, here is the situation:

          Our company works with merchants worldwide (with the exception of those who live in excluded high-risk countries--mostly in Africa), but most of our Google AdWords leads come from Indian merchants.

          My CEO wants our campaigns to convert leads from other countries (i.e., the UK, Germany, US, Canada, Australia, etc.), but I have no idea how to do that without excluding India. However, my CEO does not want to exclude India from our AdWords campaigns as the leads are profitable. We simply want more diversity with out leads in terms of geographic location.

          I am sure there are resources on the Web about how to do this, but I am not an Adwords expert and am unsure of what phrases to search to find the answers.

          Direct advice or helpful links are much appreciated.

          Regards,
          Meghan

          1 Reply Last reply Reply Quote 0
          • john4math
            john4math @Instabill last edited by

            Just my 2 cents, but if you're not going to tune the ad text by location, this is precisely why Google has spent so much time creating these new enhanced campaigns.  As the campaign runs, you can still see geographic-based reporting if your campaign targets different countries.  But instead of creating different campaigns, you'd set bid adjustments for different locations to adjust the CPCs by region.

            This makes the reporting marginally harder (you can still see this data in the dimensions tab), but if you're not going to take advantage of ad text by region, I think this is easier.  Mainly because when you make changes to these campaigns (add/remove ad groups, keywords, ad text), you're going to have to remember to duplicate these changes across all the campaigns you've spawned.  Also, when you want to start adding demographic and remarketing lists to your search campaigns (coming soon - currently in beta), you'll have to set that up and manage those bid adjustments for each of these campaigns as well.

            1 Reply Last reply Reply Quote 0
            • Branden_S
              Branden_S @Instabill last edited by

              Hi Meghan,

              If you want to change bidding by location, you will first need to add lots of cities to your campaign.  Then let the campaign run for a while, so you can accumulate data for each city.  Once you have clicks & conversions for several cities, you will be able to make decisions about conversion rates for each city.  Does this make sense?

              After time goes by and you have enough data, just click on the campaign >>  settings>>>  locations.  Do you see the column 'bid adjustment"?  This is where you +/- bids for that location.

              Branden

              1 Reply Last reply Reply Quote 1
              • Instabill
                Instabill last edited by

                Branden and John,
                You both provided very helpful information. However, I think I will start with Branden's simple advice on creating separate campaigns to target countries using the same ads and keywords.

                I will take some time to explore the bid-setting by location and see if I can make sense of it. I am primarily a content writer, so the marketing and technical aspect of AdWords is fairly new to me.

                Thank you both so very much for your help!

                Regards,
                Meghan

                Branden_S john4math 2 Replies Last reply Reply Quote 0
                • Branden_S
                  Branden_S last edited by

                  If you want to keep things simple, just go into settings and add more countries to your targeted locations.  However if you want to be able to control separated budgets & bids for each country, I recommenced that you have separate campaigns for each country.  Just create a new campaign, copy/paste your current keywords & text ads into the new campaign.  This will allow you to have separate budgets & bids for each country, which should result in better performing campaigns.   I also recommend that you exclude countries that you are not targeting (both the high risk countries you mentioned, and other countries that you do not want to target).

                  If you want to make your campaign perform even better, I recommend that you take advantage of the enhanced campaigns 'bidding by location'.  This will allow you to +/- bids based on location.  For example if you have a higher conversion in 1 city, you will want to increase keyword bids in that city.  To be able to achieve this, you need to be targeting lots of cities, not just the entire country.  It will take some time to add all of the major cities in a country, but this will allow you to +/- bids for each city, which is a major improvement.

                  1 Reply Last reply Reply Quote 1
                  • john4math
                    john4math last edited by

                    You can include or exclude locations in the campaign settings within Adwords.  If there's a significant lead volume from India, and want to tune ads directly to them, you could duplicate your campaign(s) and geotarget them to India specifically, to get higher CTRs from those ads.  If you've upgraded to enhanced campaigns, you can do bid adjustments by location too, to easily adjust your CPCs by location.

                    The Adwords help article is here.  We usually refer to it location targeting or geotargeting if you want to search for it.

                    1 Reply Last reply Reply Quote 1
                    • 1 / 1
                    • First post
                      Last post

                    Browse Questions

                    Explore more categories

                    • Moz Tools

                      Chat with the community about the Moz tools.

                    • SEO Tactics

                      Discuss the SEO process with fellow marketers

                    • Community

                      Discuss industry events, jobs, and news!

                    • Digital Marketing

                      Chat about tactics outside of SEO

                    • Research & Trends

                      Dive into research and trends in the search industry.

                    • Support

                      Connect on product support and feature requests.

                    • See all categories

                    Related Questions

                    • GuardianOwlDigital

                      Clients Keep Googling Themselves

                      Hi, I have a common problem with my clients where they google their own business name or keywords they want to rank for and freak out when they don't show up on the first page of results. The same is true for my paid search clients. Is there a good way I can explain to them how Googleing themselves is not the best way to know if they are performing well? If there is an article out there that explains it that I can share that would be even better.

                      Paid Search Marketing | | GuardianOwlDigital
                      0
                    • devdan

                      Moving from old GTM to New Version of GTM - Analytic & Adwords transaction and revenue stop refelecting

                      Hi Guys, I am moving from old version of tag manager to new version of tag manager. But when i do so at that time in my google analytic 1) my adwords transaction, revenue and ecommerce conversion rate stop showing. 2) In ecommerce -overview also transaction, revenenue and ecommermce conversion rate stop showing. Can any one tell me what is the issue? I am sharing with you the details configuration of my old tag manager and new version of tag manager - I am using google analytic having id - UA-12345678-9 I am using old version of google tag manager in that i have configure 5 tags - a) google adwords conversion tracking
                      b) GA pageview tracking
                      c) google remarketing
                      d) GA conversion tracking
                      e) twitter conversion tracking I did following configuration for all - Tag Name - google adwords conversion tracking
                      tag type - Adwords conversion tracking
                      conversion id - 123123123 ( from adwords)
                      conversion lable - sdfsnfs-sfsf ( from adowrds) Firing rule -{{url}} contains ordersuccessful.aspx
                      {{event}} equals gtm.dom save Google Analytic PageView Tracking
                      Tag Type - classic Google Analytic
                      web properid id - UA-12345678-9
                      track type - page view Firing rule - all pages save GA conversion Tracking
                      tag type - classic google analytics
                      web property id - UA-12345678-9
                      track type - transaction Firing rule -{{url}} contains ordersuccessful.aspx
                      {{event}} equals gtm.dom By above configuration everything work fine with google analytic. In New versoin of tag mananger following configuration i did - Adwords conversion tracking
                      Choose Product - Google Adwords
                      choose tag type - adwords conversion tracking
                      configure tag - conversion id - taken from adwords
                      conversion label - taken from adwords
                      conversion value - {{google_conversion_value}}
                      Fire on - Name - order successful page
                      type - custom event
                      Filter- Page url contains ordersuccessful.aspx
                      event equals gtm.dom save Choose Product - Google Analytic,
                      choose tag type - universal analytic
                      configure tag - tracking id - UA-12345678-9, track type - page view Fire on - All pages save GA conversion tracking Choose Product - Google Analytic,
                      choose tag type - universal analytic
                      configure tag - tracking id - UA-12345678-9, track type - transaction Fire on - Name - order successful page
                      type - custom event
                      Filter- Page url contains ordersuccessful.aspx
                      event equals gtm.dom save By above configuration my analytic stop reflecting transaction, revenue, ecommerce conversion rate for adwords and ecommerce overview. Thanks!

                      Paid Search Marketing | | devdan
                      0
                    • Whittie

                      Quick Question: Anchor links on Adwords main URL?

                      Is it OK to use anchor links on the main URL of an advert on Google Adwords? Example: www.example.com/#example Had a little Google, and not much was returned on the topic. Many Thanks, Alex

                      Paid Search Marketing | | Whittie
                      0
                    • sparrowdog

                      Google Shopping Feed being blocked by robots.txt

                      I had created a manual Google Shopping Feed that was working fine, and then someone well meaning put a block in my robots.txt file so Google couldn't read the images folder. because of this, Google now won't accept my feed. I changed the robots.txt file to allow them to read the images again, but it's been 3 days now and I'm still getting the error saying my products are disallowed because the robots.txt file won't let them scan for images. Does anyone know how long it will take for Google to see it again?

                      Paid Search Marketing | | sparrowdog
                      0
                    • bricktech

                      Google Analytics and WorldPay - Tracking Sales/Conversions

                      Hi there, I recently remember reading somewhere that tracking code could be used to monitor sales/conversions of eCommerce payments that went through WorldPay. I've been looking around the web for news stories, forums, discussions, but all seem to be from 2007 - 2011; was just wondering if anyone knew any up-to-date info they could point me towards? Thanks

                      Paid Search Marketing | | bricktech
                      0
                    • SamMaley

                      CPC or CPM for Google Display Network?

                      HI all I'm setting up my first Remarketing campaign on the display network. I'm targeting those that have visited a specific product page at the moment and therefore there won't be a massive amount of traffic to remarket to - roughly no more than 50 clicks/day. My question is - what is the best bidding option for a campaign like this? Not sure whether to go for CPM or traditional CPC. I have previously found CPM much better for Facebook but obviously thats very different to Google. All help appreciated!

                      Paid Search Marketing | | SamMaley
                      0
                    • howlusa

                      World Localities in AdWords?

                      If I target the topic "World Localities>San Antonio", what type of sites my ads will be display? Are they sites about San Antonio, like tourism guides or event listings? Or are they related to San Antonio, like a university or flower shop in San Antonio?

                      Paid Search Marketing | | howlusa
                      0
                    • Instabill

                      AdWords Sitelinks Disapproved

                      Hello,
                      I cannot find a justifiable reason as to why Google AdWords has disapproved my sitelinks. 1. My link text is descriptive of each page. For instance, I use the link text "Merchant Accounts" for the URL http://www.instabill.com/services/merchant-accounts/ 2. I have four extensions within one campaign. Each have 5 sitelinks with all the same link text and destination URLs. However, only two of the "Merchant Accounts" sitelinks were disapproved from two out of the four extensions. Two "High Risk Accounts" linking to our High Risk Merchant Accounts page were disapproved out of my four extensions, one "Industries We Serve" to our eCommerce Industries page was disapproved, and one "Offshore Accounts to our Offshore Merchant Accounts page was disapproved. Why are some disapproved and not all? 3. I use Daddy Analytics to generate my destination URLs for tracking purposes, but I do not see this as being an issue since the URL still begins with the URL in bullet point 1. After reading a few threads within the AdWords community and reading the AdWords Sitelinks Guidelines, I feel as if I have followed the guidelines. Any helpful advice would be appreciated.

                      Paid Search Marketing | | Instabill
                      0

                    Get started with Moz Pro!

                    Unlock the power of advanced SEO tools and data-driven insights.

                    Start my free trial
                    Products
                    • Moz Pro
                    • Moz Local
                    • Moz API
                    • Moz Data
                    • STAT
                    • Product Updates
                    Moz Solutions
                    • SMB Solutions
                    • Agency Solutions
                    • Enterprise Solutions
                    • Digital Marketers
                    Free SEO Tools
                    • Domain Authority Checker
                    • Link Explorer
                    • Keyword Explorer
                    • Competitive Research
                    • Brand Authority Checker
                    • Local Citation Checker
                    • MozBar Extension
                    • MozCast
                    Resources
                    • Blog
                    • SEO Learning Center
                    • Help Hub
                    • Beginner's Guide to SEO
                    • How-to Guides
                    • Moz Academy
                    • API Docs
                    About Moz
                    • About
                    • Team
                    • Careers
                    • Contact
                    Why Moz
                    • Case Studies
                    • Testimonials
                    Get Involved
                    • Become an Affiliate
                    • MozCon
                    • Webinars
                    • Practical Marketer Series
                    • MozPod
                    Connect with us

                    Contact the Help team

                    Join our newsletter
                    Moz logo
                    © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                    • Accessibility
                    • Terms of Use
                    • Privacy

                    Looks like your connection to Moz was lost, please wait while we try to reconnect.